Alloy Personal Training Business

The podcast discusses the highly effective organic marketing strategy of cross-promotion with local businesses, which involves building genuine relationships and engaging with the local community. They provide tips on how to do an effective cross-promotion campaign in a fitness business, including leveraging email lists and networking with other businesses. The episode highlights the win-win situation created for both companies through cross-promotion.

In this episode, Matt and Rick discuss whether or not you should make a wholesale change to your current business model. Spoiler alert- it could mean more profit and less drama!As a gym owner, changing your business model can be a tough call to make. But sometimes, it’s the only viable option to solve the problems you face in the gym and, while at it, increase your profitability.Part of being an entrepreneur is realizing that your business model is not cast in stone. Remember episode 94, where we talked about the Ugly Baby Syndrome and how it can affect your business?For example, here at Alloy Personal Training, we changed our business model to small group personal training for the sake of simplicity, scalability, and profitability.In fact, this change fixed most of the problems we were experiencing with the previous model, such as scheduling, complexity, and high churn rates.Listen in to learn why you should consider changing your business model to solve your business problems and increase profitability!Key Takeaways- Should you change your fitness business model (01:46)- The Ugly Baby Syndrome (05:43)- What are the resources needed to drive your model (06:04)- Are you a marketing business that does fitness on the side? (08:34)- Know thy numbers (09:30)- Keep your fitness business model simple (12:03)- Evaluating the ROI of your model (14:32)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

A major challenge facing gym owners is finding and keeping a team of top-notch personal trainers on board. In this episode, we discuss the concepts and strategies for dealing with trainer turnover.To illustrate the point of turnover, we will use the River & Ponds analogy, which says that some people will come into your business, and it will be a river for their career. This means they will be here today, and then the current (the market) will take them somewhere else in a short period of time. The opposite is the pond, where employees stick around for a long period of time.Surprisingly, they both come with their own challenges.How to go about making it a win-win for everybody in two different situations is the topic of today’s conversation, so stay tuned.Learn more at: http://bit.ly/alloy_franchiseKey Takeaways- Rivers and ponds concept: Short-term and long-term employees (1:15)- Old is not always gold (3:32)- Mentorship: A test drive for both the employer and the employee (3:42)- Starting with the easy part, that often is your training protocols (6:57)- It’s not a bad idea to ask them how long they plan to stick with you (9:17)- Helping people grow (11:30)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick is interviewed by the folks over at Gym World on the Alloy Personal Training Franchise model and why it has taken off quickly at 150 locations currently.Gym World's very own Mark Fisher loves it so much that he bought a franchise.At the heart of the Alloy Personal Training franchise is its unique model. Small group personal training has been around for a while, but it has now been done on a scale that Alloy is doing.Amidst the complexity of some of the concepts in the fitness industry, Alloy Personal Training stands out by keeping its approach refreshingly simple. The simplicity of the model is a critical factor in the success of the business.This approach has consistently delivered exceptional results, attracting a loyal clientele seeking effective and efficient workout solutions.Looking ahead, Alloy Personal Training shows promise for further expansion and influence in the fitness industry. With a proven track record of success in a continually growing market, the franchise is well-positioned to tap into the increasing significance of health and wellness in people's lives.Alloy's dedication to delivering tangible results and fostering a supportive community positions it favorably for continued growth and success.Key Takeaways- What is Alloy Personal Training Franchise (05:29)- Why language matters when selling fitness (09:41)- How Alloy programming evolved (12:30)- The only small group training franchise (26:56)- The unit economic of an Alloy location (32:46)- The perfect location of an Alloy location (33:59)- Alloy's marketing strategy (36:21)- Why brand design and gym layout matters (54:13)- The ideal Alloy franchisee (1:03:16)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity----You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Rick and Suzanne celebrate the achievement of awarding their 150th Alloy Personal Training Franchise location, reflecting on their 'why' as they expand. Success stories from clients validate their purpose. They discuss the impact of the franchise in providing opportunities for entrepreneurs and investment. The hosts also highlight the benefits of small group workouts and having the right people as operators in their business. They reflect on their journey in the fitness industry and express gratitude to listeners.

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome.Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going.This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business.This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability.Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success.Key Takeaways- The importance of early engagement (04:03)- The concept of autonomy and the impact of choice (09:19)- Core values as a guiding lens (13:41)- Managing emotions in running a business (16:26)- Don't take yourself too seriously (19:01)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity----You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Guest Rick Mayo, successful fitness entrepreneur, shares his inspiring journey in the fitness industry. Key topics include embracing discomfort, overcoming obstacles, the need for change in the fitness industry, and valuable lessons learned for business success.

Bryan O'Rourke, fitness and technology expert, discusses the US economy's strength and the shift towards a holistic approach in the fitness industry. Fitness businesses that offer comprehensive services will excel. Alloy Personal Training Franchise is experiencing impressive growth. Tune in for more insights on AI technology and where we're headed in the fitness industry.

Nick Garrity, multi-unit Alloy franchisee and former employee of the largest Orange Theory franchisee, shares valuable insights on scaling franchise locations. Topics include building a strong team, simplicity in multi-unit ownership, and focusing on core offerings. Tune in to learn more!

In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.The Alloy model emphasizes personalized training, catering to individual goals, injuries, and preferences. As people increasingly seek tailored fitness experiences, Alloy's unique approach positions them for significant growth in the fitness industry.The success of Alloy Personal Training Franchise can be attributed to several key factors. Targeting an underserved customer demographic, catering to individuals aged 45 to 65 with more discretionary income. By offering small-group training in a safe and social environment, Alloy creates a better value proposition than traditional large fitness clubs.If you're an entrepreneur looking for a turnkey franchise opportunity with a brand, with a proven track record of success and a commitment to changing lives through personalized training, Alloy Personal Training Franchise offers the ideal path to success and impact in the fitness industry.Key Takeaways- Rick's health and fitness journey (00:36)- Scaling Alloy from a single location to a franchise (07:11)- Customer experience is everything (14:06)- Revenue and growth numbers (17:02)- Lessons from scaling a business (20:38)- Mindset shift required to be successful in business (25:29)- What Alloys looks for in franchisees (27:20)- How to fund a franchise business (29:51)- What drives Alloy's retention rates? (34:14)Additional Resources- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!