Alloy Personal Training Business

Listen to Rick Mayo, Founder of Alloy Personal Training, as he shares insights on scaling a fitness business, marketing strategies, client retention, and the challenges faced in scaling Alloy. Discover how Alloy transitioned from a gym member model to franchise locations and their future plans of expanding to 800 locations by 2030.

In this episode, Matt engages in a thought-provoking Q&A session with Rick, addressing a spectrum of questions commonly posed by coaches and business owners in the fitness industry.Rick's responses provide a wealth of insights, offering guidance and perspective on topics crucial for professional growth and success in the dynamic field of fitness.Rick’s 32-year journey in the fitness industry serves as a beacon of inspiration for those navigating the challenges of entrepreneurship and personal training.The importance of resilience, adaptability, mentorship, and continuous learning shines through in every aspect of his story, providing a roadmap for success in the competitive world of fitness.Aspiring fitness professionals can glean valuable insights from Mayo's experiences and use them as a guide in their own pursuit of excellence.Tune in to gain unparalleled insights directly from the mind of a fitness industry pioneer.Key TakeawaysIntro (00:00)Hardest lesson in business (02:12)Advice for new fitness coaches (11:36)Mentorship learning and personal growth (17:33)Book recommendations for entrepreneurs and coaches (24:42)Leadership qualities and traits (35:24)Additional Resources:The E-Myth Revisited by Michael E. Gerber BookEndurance by Alfred Lansing Book---- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this podcast, Matt and Rick discuss the concepts of 'The Gap and The Gain' and how to apply them to your business and life. They explore the benefits of living in the gain, reflecting on progress, and looking for wins. They also discuss the negative impact of social media and technology on mental health, and the power of mindset on performance.

Reflecting on the achievements and challenges of Alloy Personal Training in 2023, including licensing milestones and business improvements. They discuss adjustments to the pre-sale process and implementing EOS for franchisee success. Making changes to training programs and emphasizing scalability. Reflecting on personal growth, expressing gratitude, and embracing opportunities for the new year.

Insurance expert Ken Reinig discusses risk management in the fitness industry, importance of specialized insurance and a tiered approach to coverage, negotiating insurance requirements in leases, role of insurance in the fitness industry, impact of recent events on rates, and a shoutout to Britney from Alloy franchisees for her expertise in liability insurance.

In business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how."Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn.The key is distinguishing between being busy and being productive.Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that move the business forward. Avoid the trap of doing what you like over what's best for the business.Tune in for more real-world examples in the fitness business and the how behind them.Key TakeawaysIntro (00:00)Time management in business (02:43)Growing the business (06:34)Community marketing (12:56)Phone sales (19:04)Sell the dream, not the process (26:41)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss.The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution?In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles.The key lies in understanding your brand promise. If a brand focuses on holistic fitness, including strength training, semaglutide can be a valuable addition rather than a threat. The importance of lean mass for overall health, metabolism, and longevity cannot be overstated.For fitness clients who choose to use semaglutide and continue with strength training to mitigate the muscle loss that comes with drastic weight loss, then it is a big benefit.Whether induced by semaglutide or other methods, rapid weight loss often leads to muscle loss. Mitigating this negative effect through strength training is a solution that complements semaglutide use.This means that brands such as Alloy, which are dedicated to a strength-first training approach, should actually embrace semaglutide as a valuable tool for their clients.Tune in to learn more about this new approach to weight loss and how we should view it as fitness professionals.Key TakeawaysIntro (00:00)What is a semaglutide (01:51)Is semaglutide a friend or foe (06:36)Semaglutide weight loss and its impact on muscle loss (09:23)Suzanne’s experience with semaglutide (14:44)Semaglutide and strength training as valuable tools (24:27)How semaglutide retrains our approach to food (26:25)Weight loss and muscle loss with a new supplement. (30:00)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar.At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health.This approach goes beyond the conventional disease-focused perspective, offering a lens to health optimization. The process involves getting lab work done at convenient locations in all 50 states.The process begins with individuals receiving an order for lab work. Once the lab results are in, a health coach like Jessica meticulously analyzes the lab work, focusing on a range of factors from hormones to cardiovascular markers.For Alloy's target demographic of 45 to 65-year-olds, common health challenges often include fluctuations in testosterone levels, issues related to insulin resistance, and the impact of thyroid health.By identifying these challenges early through detailed bloodwork, Marek Health aims to empower individuals to take proactive steps toward health optimization.Marek Health's proactive and detailed bloodwork approach aligns seamlessly with Alloy Personal Training's commitment to helping individuals look good, feel great, and live life to the fullest.Tune in to learn more!Key TakeawaysIntro (00:00)Meet Jessica Raymond (00:38)What is Marek Health (09:18)How Marek Health works (12:20)The value of getting regular bloodwork (21:21)How Marek Health and Alloy align perfectly (23:53)Health challenges in the Alloy client avatar (26:31)Additional Resources:- Marek Health: https://marekhealth.com/- Connect with Jessica: https://liv1health.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach.With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising.  A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can further be from reality.The truth is true success will ultimately come down from the franchisee's mindset. You are the biggest factor in the financial outcome of your business.Kim stressed the importance of being open and coachable, particularly for individuals with Type A personalities prevalent among potential franchisees.While these personalities bring determination and drive, success in a franchise requires humility and a willingness to learn. It requires surrendering the ego, accepting the proven processes of the franchise, and staying open to coaching and guidance.This is a great episode for both potential and existing franchisees from America’s leading franchise consultant. Tune in!Key TakeawaysWhy Kim is the best franchise consultant (00:37)What makes a great franchisee (07:26)You are the biggest factor for the outcome of your business (09:30)Be open and coachable (15:44)Competitive drive to succeed (21:45)Personal development and growth in franchising (26:02)You can be anything you want (34:49)Additional Resources:Connect with Kim Daly:- Kim Daly TV: @TheDalyCoach- Website: https://thedalycoach.com/- Franchise Freedom Book------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick engaged in an enlightening conversation with Rami Odeh, an Alloy franchisee and executive coach, delving into anti-aging strategies.The discussion revolved around the significance of detailed bloodwork and hormonal balance and introducing an exciting addition to the Alloy family – the wellness vendor Marek Health.A fundamental shift in perspective is happening in the health and fitness space, moving away from merely treating sickness to a proactive approach to health.The goal, as emphasized by Rick and Rami, is to intervene before health issues escalate, ensuring a longer and healthier life in addition to feeling great and full of energy with day-to-day tasks.Both Rami and Rick share their experiences with Marek Health, including the fascinating results they have observed after going through their services.Marek Health is a valuable resource for individuals to obtain a detailed look at what’s happening in their bodies. The Alloy family is pleased to have them as a vendor partner.Key Takeaways- Intro (00:00)- Our vendor partnership with Marek Health (02:48)- Benefits of addressing hormone levels (15:28)- Biggest misconceptions around hormone replacement (22:12)- Side effects of hormone replacement (29:29)- Rick’s and Rami’s experience and results (34:19)- The future of healthcare (47:21)Additional Resources:- Marek Health: https://marekhealth.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!