Alloy Personal Training Business

In recent times, the fitness industry has been buzzing with discussions around semaglutide, a peptide gaining attention for its role in weight loss.The big question arises: Will it harm the fitness industry, which has traditionally been viewed as a weight loss solution?In this episode, Rick sits down with Alloy COO Suzanne Robb to discuss the potential impact of semaglutide, particularly examining its relationship with brands and the importance of aligning with fitness principles.The key lies in understanding your brand promise. If a brand focuses on holistic fitness, including strength training, semaglutide can be a valuable addition rather than a threat. The importance of lean mass for overall health, metabolism, and longevity cannot be overstated.For fitness clients who choose to use semaglutide and continue with strength training to mitigate the muscle loss that comes with drastic weight loss, then it is a big benefit.Whether induced by semaglutide or other methods, rapid weight loss often leads to muscle loss. Mitigating this negative effect through strength training is a solution that complements semaglutide use.This means that brands such as Alloy, which are dedicated to a strength-first training approach, should actually embrace semaglutide as a valuable tool for their clients.Tune in to learn more about this new approach to weight loss and how we should view it as fitness professionals.Key TakeawaysIntro (00:00)What is a semaglutide (01:51)Is semaglutide a friend or foe (06:36)Semaglutide weight loss and its impact on muscle loss (09:23)Suzanne’s experience with semaglutide (14:44)Semaglutide and strength training as valuable tools (24:27)How semaglutide retrains our approach to food (26:25)Weight loss and muscle loss with a new supplement. (30:00)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Marek Health provider Jessica Raymond. Jessica explains the importance of regular, detailed bloodwork, how Marek Health operates, and what she sees as the most common health challenges for the Alloy Personal Training client avatar.At its core, Marek Health offers concierge detailed bloodwork, providing individuals with a proactive and comprehensive view of their health.This approach goes beyond the conventional disease-focused perspective, offering a lens to health optimization. The process involves getting lab work done at convenient locations in all 50 states.The process begins with individuals receiving an order for lab work. Once the lab results are in, a health coach like Jessica meticulously analyzes the lab work, focusing on a range of factors from hormones to cardiovascular markers.For Alloy's target demographic of 45 to 65-year-olds, common health challenges often include fluctuations in testosterone levels, issues related to insulin resistance, and the impact of thyroid health.By identifying these challenges early through detailed bloodwork, Marek Health aims to empower individuals to take proactive steps toward health optimization.Marek Health's proactive and detailed bloodwork approach aligns seamlessly with Alloy Personal Training's commitment to helping individuals look good, feel great, and live life to the fullest.Tune in to learn more!Key TakeawaysIntro (00:00)Meet Jessica Raymond (00:38)What is Marek Health (09:18)How Marek Health works (12:20)The value of getting regular bloodwork (21:21)How Marek Health and Alloy align perfectly (23:53)Health challenges in the Alloy client avatar (26:31)Additional Resources:- Marek Health: https://marekhealth.com/- Connect with Jessica: https://liv1health.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach.With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising.  A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can further be from reality.The truth is true success will ultimately come down from the franchisee's mindset. You are the biggest factor in the financial outcome of your business.Kim stressed the importance of being open and coachable, particularly for individuals with Type A personalities prevalent among potential franchisees.While these personalities bring determination and drive, success in a franchise requires humility and a willingness to learn. It requires surrendering the ego, accepting the proven processes of the franchise, and staying open to coaching and guidance.This is a great episode for both potential and existing franchisees from America’s leading franchise consultant. Tune in!Key TakeawaysWhy Kim is the best franchise consultant (00:37)What makes a great franchisee (07:26)You are the biggest factor for the outcome of your business (09:30)Be open and coachable (15:44)Competitive drive to succeed (21:45)Personal development and growth in franchising (26:02)You can be anything you want (34:49)Additional Resources:Connect with Kim Daly:- Kim Daly TV: @TheDalyCoach- Website: https://thedalycoach.com/- Franchise Freedom Book------ Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick engaged in an enlightening conversation with Rami Odeh, an Alloy franchisee and executive coach, delving into anti-aging strategies.The discussion revolved around the significance of detailed bloodwork and hormonal balance and introducing an exciting addition to the Alloy family – the wellness vendor Marek Health.A fundamental shift in perspective is happening in the health and fitness space, moving away from merely treating sickness to a proactive approach to health.The goal, as emphasized by Rick and Rami, is to intervene before health issues escalate, ensuring a longer and healthier life in addition to feeling great and full of energy with day-to-day tasks.Both Rami and Rick share their experiences with Marek Health, including the fascinating results they have observed after going through their services.Marek Health is a valuable resource for individuals to obtain a detailed look at what’s happening in their bodies. The Alloy family is pleased to have them as a vendor partner.Key Takeaways- Intro (00:00)- Our vendor partnership with Marek Health (02:48)- Benefits of addressing hormone levels (15:28)- Biggest misconceptions around hormone replacement (22:12)- Side effects of hormone replacement (29:29)- Rick’s and Rami’s experience and results (34:19)- The future of healthcare (47:21)Additional Resources:- Marek Health: https://marekhealth.com/- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Jason DeRose, Founder and CEO of Gym Supps, shares insights on Gym Supps' commitment to quality control, effective supplement sales strategies, and the benefits of incorporating supplements into gym systems. He emphasizes the use of cold-pressed powders and the importance of sampling to engage potential customers. Tune in to learn more about quality supplements and fitness industry sales strategies!

Alloy Personal Training Business recently achieved a rare milestone in the entrepreneurial world. We celebrated our 32nd anniversary!In this episode, Matt and Rick reflect on the lessons they've learned through the different stages of business.They frame their insights around the four pillars associated with the 32nd-anniversary gift, lapis lazuli: strength, courage, wisdom, and truth.Entrepreneurship is not for the faint of heart. It's a self-help journey disguised as a business. As your business grows, your role and responsibilities change, demanding different versions of yourself. This process can be challenging and even painful.Change often requires leaving behind old habits, characteristics, or comfort zones, which can feel like a loss. The willingness to evolve and invest in oneself is crucial for success. Change is uncomfortable, but it's a necessary part of the entrepreneurial journey.Tune in as Matt and Rick delve into the wisdom and perspectives of 32 years in business, offering valuable insights for entrepreneurs and business leaders.Key Takeaways- Intro (00:00)- 32 years in business (00:33)- Pillar 1: Strength (12:41)- Pillar 2: Courage (21:55)- Pillar 3: Wisdom (30:08)- Pillar 4: Truth (37:12)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Learn about the importance of seasonal internal challenges for clients in the personal training business. These challenges help keep clients motivated and engaged throughout the year, as well as serve as a retention tool for the business. Each challenge offers an opportunity for clients to recommit to their fitness journey and experience the benefits of leading a healthy lifestyle. The hosts discuss different challenges offered, such as Resolution Reboot and Fall back to Fit, and explain the 'Where's Waldo?' challenge. Discover how these challenges promote community, engagement, and the gym's brand.

Preselling fitness over the phone for a yet-to-be-opened facility is as challenging as it sounds. But here at Alloy Personal Training Franchise, we have perfected the art of preselling, often opening new franchises at or near full capacity.Adam Blankenship, Alloy's presale specialist, joins Rick in this episode to share the exact process, how we do it, and why it is so successful.The first thing you must do in a call is set the right expectations.One common pitfall people make in phone sales is immediately diving into providing information when a prospect gets on the line. The key here is to set the stage for the call right from the beginning. Begin by explaining the purpose of the call.For instance, you can say, "During this call, I will ask you some questions to understand your needs and answer any questions you have. Our goal is to determine if our services align with your goals." Doing this lets you gain the prospect's permission to guide the conversation and establish yourself as an expert.The aim is to prevent the conversation from becoming transactional, focusing solely on price and services. Instead, you're setting the tone for a value-based conversation, emphasizing the importance of understanding the prospect's specific needs.Tune in to this episode to hear our exact process to conduct phone sales!Key Takeaways- Meet Adam Blankenship (00:00)- The challenge of preselling through the phone (08:25)- Setting the right expectations for a call (10:58)- Find the "why" (16:42)- How to ask them to join (23:50)- Overcoming the 3 most common objections (25:12)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

Evaluating your trainers is a crucial aspect of running a successful fitness business. Evaluating trainers isn't about being critical but rather about fostering a culture of continuous improvement and accountability. Traditional annual reviews may have been the norm, but waiting an entire year for feedback is often too long. By switching to a quarterly review system, trainers and managers can engage in more frequent and meaningful conversations.This proactive approach ensures that small issues don't snowball into significant problems, benefiting both the trainers and the clients.But how do you evaluate the effectiveness of these trainers, ensuring they are providing the best service to your clients?In this episode, Rick and Matt uncover two powerful methods for assessing trainers – the Quarterly Review and the Secret Shopper technique.These strategies offer a fresh perspective on continuous improvement and ensure trainers are consistently delivering an exceptional client experience. Tune in to the full podcast episode to gain a deeper understanding of these methods and get ready to take your fitness business to new heights.Your trainers and clients will thank you for it!Key Takeaways- Why you need to do quarterly reviews (01:08)- 4 essential questions during these quarterly reviews (03:07)- Evaluating trainers by core tenets (11:52)- The Secret Shopper Technique (12:52)- How often to secret shop (16:23)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!

The podcast discusses the highly effective organic marketing strategy of cross-promotion with local businesses, which involves building genuine relationships and engaging with the local community. They provide tips on how to do an effective cross-promotion campaign in a fitness business, including leveraging email lists and networking with other businesses. The episode highlights the win-win situation created for both companies through cross-promotion.