In the fitness and personal training world, Alloy Personal Training is quickly emerging as a shining star with its successful franchise model. With more than 100 franchises sold in less than a year, the Alloy model has captured the market's attention.

In this episode, Rick Mayo is interviewed by Mike Arce - Founder & CEO of Loud Rumor.

They delve into the secrets behind Alloy Personal Training's franchise success and explore the key factors contributing to their remarkable achievements.

One of these factors is the Alloy brand promise which has remained unchanged since 1992. In the fitness space, we see many trends based on a piece of equipment, technology, or modality, but here at Alloy, we have kept the same personal training promise all those years, which has helped countless people get into the best shape of their lives.

Tune in to this episode to discover the strategies, insights, and unique approaches that have propelled Alloy Personal Training to the forefront of the industry.

Key Takeaways

- The Alloy model explained (00:30)

- Alloy brand promise (06:08)

- The reason for the good Alloy retention numbers (15:49)

- Relationship-based customer experiences (22:39)

- What makes a good franchisee (33:02)

- The future of Alloy Personal Training (37:55)

- Simple works when done right (39:03)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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