WBSRocks: Business Growth with Enterprise Software and Digital Transformation

Send us a textRecent developments across the enterprise technology landscape highlight a strong push toward AI-driven efficiency, enhanced integration, and strategic partnerships. Resulticks’ launch of Genie, an AI-powered marketing agent, promises to reduce workloads by 40% while boosting real-time audience engagement. Simpplr is expanding its platform extensibility with custom apps that enable seamless enterprise integrations, while iFabric Corp adopts BlueCherry® ERP to drive smarter supply chain and operational growth. Talkdesk’s After Hours feature improves customer and agent satisfaction by extending support beyond standard business times. Additionally, ARIS has partnered with ProcessMaker to introduce a new task mining solution, Cleo and Programmers.io announced a fresh partnership, and Crusoe unveiled new managed services. Strategic alliances also continue to shape the market, with Phenom teaming up with Deloitte, Progress releasing over 50 free UI components, and QAD announcing a new CEO to lead its next phase of growth.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textSelecting an ERP system for discrete manufacturing can be complex due to frequent overlaps with other production modes like Make-to-Order, Make-to-Stock, or Engineer-to-Order. Many manufacturers operate hybrid models—for example, a machine builder that also manages chemical adhesives—where discrete processes dominate but some process-oriented functions are necessary. This list highlights ERP solutions that excel primarily in discrete manufacturing, even if they offer limited process capabilities. Understanding the precise structure of your operations is essential to determine whether you need comprehensive process support or just enough to complement your core discrete workflows effectively.In this episode, our host Sam Gupta discusses the top 10 discrete manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these discrete manufacturing ERP systems. Finally, he shares the pros and cons of each discrete manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textCustomer engagement is rapidly evolving, with CRM systems playing a pivotal role in shaping how brands connect with their audiences. Today’s CRM platforms go beyond simple contact management—they harness data and AI to deliver personalized, timely interactions that resonate on a deeper level. This shift means businesses must move from transactional exchanges to building genuine relationships, creating experiences that foster loyalty and long-term customer value.In this episode, Sam Gupta engages in a LinkedIn live session with Thomas Wieberneit, CEO, aheadCRM, in a live LinkedIn session as they discuss CRM and customer engagement trends.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe enterprise software and AI landscape continues to evolve with a wave of targeted innovations and strategic alliances. Rimini Street and T-Systems North America have joined forces to offer cost-effective enterprise software support and hosting, while ServiceNow is introducing AI agents tailored for the telecom sector to enhance productivity across service lifecycles. AI continues to take center stage—Creatio’s latest 8.2.2 release brings key platform enhancements, Pipedrive now simplifies sales reporting with AI-generated insights, and Resulticks debuts Genie, an AI agent designed to slash marketing workloads by 40%. Meanwhile, GoTo is catering to automotive dealerships with a new communication platform, Persado is transforming financial services marketing through dynamic AI-driven emails, and Simpplr is boosting enterprise integration flexibility with custom app extensibility. From smarter ERP deployments like iFabric Corp’s adoption of BlueCherry®, to customer service innovation with Talkdesk’s After Hours initiative, the momentum toward industry-specific, AI-augmented, and integration-ready solutions shows no signs of slowing down.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textWhile often conflated with Engineer-to-Order (ETO), project manufacturing has distinct characteristics that set it apart—particularly in how engineering complexity plays out. ETO usually demands intensive front-end design and quoting, but project manufacturing may involve minimal engineering, as seen in construction or infrastructure projects. What remains essential, however, is strong support for project planning, costing, scheduling, and other contract-driven requirements. ERP systems built for high-volume discrete or process manufacturing often overlook these project-centric needs, lacking features like milestone billing, long lead-time planning, or pre-sales estimation. For project manufacturers, selecting an ERP system that aligns with these operational demands is critical to ensuring delivery precision and financial control.In this episode, our host Sam Gupta discusses the top 10 project manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these project manufacturing ERP systems. Finally, he shares the pros and cons of each project manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textEnterprise IT decisions carry enormous financial and strategic weight, and analyst firms like Gartner, Forrester, and IDC play a pivotal role in shaping them. Yet despite the influence of their research, many IT and business leaders struggle to use it effectively. Too often, organizations rely on reprints or surface-level summaries without grasping the full context or limitations. When properly interpreted, analyst insights can significantly reduce risk, streamline decisions, and steer companies away from costly mistakes. But unlocking that value requires more than just access—it demands a clear understanding of how to translate dense reports into actionable guidance that aligns with specific business needs.In this episode, Sam Gupta engages in a LinkedIn live session with Carter Lusher—an industry analyst veteran with experience on both sides of the table, as a former Gartner and Ovum analyst, in a live LinkedIn session as they discuss the consumer’s guide to IT industry analyst research and advice.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe enterprise software landscape continues to evolve rapidly, with vendors doubling down on AI innovation, strategic partnerships, and vertical-specific enhancements. Acumatica is making waves by detailing its AI-driven ERP roadmap tailored for the mid-market, while Deltek introduces benchmarking capabilities powered by its Clarity study to enrich Vantagepoint users’ insights. Meanwhile, Appian and Creatio are pushing platform updates that elevate data fabric and process automation experiences. Strategic alliances are also taking center stage—IFS and UKG are teaming up in North America, as are Rimini Street and T-Systems for enterprise support and hosting. From GoTo's targeted platform for automotive dealerships to Persado’s dynamic email tailored for financial services, and ServiceNow’s AI agents built for telecom, the message is clear: enterprise tech providers are sharpening their focus on specialization, intelligence, and integration.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe Configure-to-Order (CTO) space within manufacturing demands systems built for flexibility—balancing standardized components with the ability to configure products quickly and accurately. Unlike Engineer-to-Order (ETO), where each project starts from scratch, CTO relies on predefined options that can be assembled in various ways to meet customer needs. This configuration may occur within ERP or PLM systems, or extend outward through CPQ tools and e-commerce interfaces, depending on how a company structures its sales and fulfillment processes. Given the wide variability in product complexity and go-to-market strategies, there’s no universal approach—successful CTO execution hinges on aligning configurability with business objectives and user experience.In this episode, our host Sam Gupta discusses the top 10 configure-to-order manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these configure-to-order manufacturing ERP systems. Finally, he shares the pros and cons of each configure-to-order manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textSelecting the right research firm is a strategic decision that hinges on aligning their domain expertise with your industry’s specific challenges and goals. These firms do more than collect data—they interpret trends, test assumptions, and translate findings into actionable insights that inform critical business decisions. To ensure a good fit, it’s essential to evaluate their methodologies, track record, and how well they tailor recommendations to your objectives. A credible research partner doesn't just report on the market—they help shape your strategy with intelligence you can act on.In this episode, Sam Gupta engages in a LinkedIn live session with Duncan Chapple, Analyst Relations Lead, Elisa Polystar, in a live LinkedIn session as they discuss how to work with the right research firms.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textCustomer service in eCommerce comes with unique complexities, especially when managing thousands of product-related inquiries that can make or break a sale. Given the typically lower price points, even premium brands face a dilemma: hiring seasoned agents can be cost-prohibitive, yet relying on less experienced staff may jeopardize customer satisfaction. This is where seamless integration with eCommerce platforms becomes vital—ensuring agents have the right context and tools to respond effectively. Unfortunately, many customer service solutions built for other industries lack this deep integration, leaving eCommerce teams to navigate disjointed systems and compromised service quality.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Georgias’ capabilities. We covered many grounds including where Georgias might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Georgias.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.