WBSRocks: Business Growth with Enterprise Software and Digital Transformation

Send us a textThe enterprise software ecosystem continues to evolve rapidly as vendors double down on AI, automation, and data-driven orchestration across business functions. Nintex unveiled new generative AI capabilities to enhance business automation, while Circana introduced its Liquid Supply Chain solution to drive agility and responsiveness in complex networks. CloudBolt extended its optimization capabilities to Kubernetes through the acquisition of StormForge, signaling a stronger focus on cloud efficiency. Kinaxis partnered with Databricks to accelerate AI-powered supply chain orchestration and also announced a collaboration with Infor, further expanding its ecosystem reach. Rootstock’s Spring ’25 release reimagined the modern ERP experience for manufacturers, and Tempo launched a Strategic Portfolio Management platform to strengthen business alignment. Meanwhile, Tricentis rolled out new testing innovations in its spring update, Velixo secured Series A funding from Elephant to fuel growth, and FloQast introduced auditable AI agents to help finance teams bridge the growing talent gap—illustrating how innovation is reshaping every layer of the enterprise stack.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textEnterprise Asset Management (EAM) systems in 2025 remain a specialized and best-of-breed category within the enterprise software landscape, purpose-built for organizations that prioritize the maintenance, tracking, and optimization of physical assets. Unlike ERP platforms that aim to unify enterprise-wide processes, EAM systems are typically siloed—designed to function independently and often deployed at the departmental level. This independence allows maintenance, reliability, and facility teams to manage their operations with greater agility, without the need for extensive cross-functional integration. For organizations seeking rapid implementation, localized asset control, and immediate operational value, modern EAM platforms offer the ideal balance of flexibility, scalability, and focus, delivering tangible impact without the burden of complex enterprise rollouts.In this episode, our host Sam Gupta discusses the top 10 EAM Systems in 2025. He also discusses several variables that influence the rankings of these EAM systems. Finally, he shares the pros and cons of each EAM system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe enterprise software landscape is undergoing rapid transformation as vendors double down on AI, automation, and data intelligence. ActiveCampaign’s acquisition of Hilos strengthens its conversational marketing stack by expanding WhatsApp capabilities, while HG Insights is redefining data intelligence to refine go-to-market execution. HubSpot’s planned acquisition of Dashworks signals a deeper integration of AI knowledge management, and Sitecore’s launch of the Martech industry’s first AI Innovation Lab underscores the growing urgency for marketers to accelerate their AI journeys. StackAdapt continues to advance transparency in connected TV and cross-screen analytics, whereas Accenture and Pipefy are joining forces on over 450 AI agents to scale process automation. Camunda’s introduction of agentic orchestration brings a new layer of autonomy to enterprise workflows, and Nintex’s generative AI updates further enhance intelligent automation. Meanwhile, Circana’s Liquid Supply Chain solution and CloudBolt’s acquisition of StormForge to optimize Kubernetes environments highlight a broader trend—AI and automation are now converging across marketing, operations, and infrastructure to drive unified, data-driven execution.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textBefore exploring the Top 10 Marketing Automation Systems in 2025, it’s essential to define what truly qualifies as a marketing automation platform and the criteria used for evaluation. This category is distinctly siloed—comprising standalone, SaaS-based systems designed to function independently, without the need for deep operational or cross-functional integration. Although some ERP and CRM platforms may offer features like campaign tracking or email management, they do not fall under this category. True marketing automation systems are purpose-built to orchestrate complex, multi-channel campaigns, automate customer journeys, and manage behavioral engagement at scale—delivering the kind of precision and personalization that integrated enterprise systems typically can’t achieve on their own.In this episode, our host Sam Gupta discusses the top 10 Marketing Automation Systems in 2025. He also discusses several variables that influence the rankings of these marketing automation systems. Finally, he shares the pros and cons of each marketing automation system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe enterprise technology landscape continues to accelerate its AI-driven transformation, with a flurry of announcements underscoring the shift toward intelligence and automation. BMC unveiled new GenAI innovations designed to unlock deeper business value from enterprise data, while Certinia rolled out its Spring 2025 release with enhanced automation capabilities. Laserfiche introduced a suite of generative AI features, and Make launched its Make AI Agents to bring real-time intelligence to no-code workflows. ActiveCampaign expanded its reach into conversational commerce by acquiring Hilos for WhatsApp integration, and HG Insights redefined data intelligence to sharpen go-to-market execution. Meanwhile, HubSpot revealed plans to acquire Dashworks to bolster its AI knowledge capabilities, and Sitecore launched the martech industry’s first AI Innovation Lab to accelerate marketers’ AI adoption. Complementing these moves, StackAdapt advanced transparency in connected TV and cross-screen analytics, while Accenture and Pipefy announced collaboration on more than 450 AI agents—signaling that enterprise AI innovation is scaling from pilots to operational impact across industries.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textField service systems have emerged as a critical and independent pillar of enterprise software, complementing ERP and CRM rather than blending into them. Their siloed design is deliberate—crafted to empower technicians and contractors operating in unpredictable environments where connectivity can falter. By truncating transactions and prioritizing speed, these platforms enable uninterrupted operations in the field, with data later synced to the enterprise backbone. This decoupled architecture ensures that essential functions—like customer interactions, service tickets, and work orders—continue smoothly without being weighed down by complex back-end models. Rather than a limitation, this separation is a strategic strength, enabling real-time, device-centric execution in even the most bandwidth-challenged scenarios.In this episode, our host Sam Gupta discusses the top 10 Field Service Systems in 2025. He also discusses several variables that influence the rankings of these field service systems. Finally, he shares the pros and cons of each field service system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe enterprise software landscape is rapidly evolving with a wave of AI-driven innovations, strategic acquisitions, and product updates designed to enhance automation and business agility. Precisely strengthened its Automate SAP Data API with new enhancements, while SAP showcased its Joule-powered AI capabilities to deepen enterprise intelligence. SC Codeworks rolled out updates to its warehouse management system, and WaveMaker debuted a marketplace for prefabricated app building blocks to accelerate low-code development. In a major move, Braze announced its agreement to acquire OfferFit, expanding its personalization capabilities, while AVEVA and ServiceNow revealed a new partnership aimed at integrating industrial and digital workflows. BMC introduced generative AI innovations to unlock greater value from enterprise data, and Certinia detailed its Spring 2025 release with fresh product enhancements. Laserfiche unveiled new generative AI features, and Make launched Make AI Agents, bringing real-time intelligence to no-code automation—collectively underscoring how AI and automation are reshaping the next chapter of enterprise technology.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textDefining plastic extrusion ERP systems requires recognizing both their specialization and breadth, as they span the diverse business models across the extrusion value chain—from resin and pellet distributors to large-scale manufacturers of finished plastic products. While the focus is on extrusion, these systems must also account for the interconnected roles of suppliers, converters, and distributors to ensure real-world workflows are fully represented. However, no single ERP vendor fits every sub-segment equally well; some platforms are built for the complexities of high-volume extrusion manufacturing, while others better serve niche distributors or specialty converters. That’s why guidance tied to each ERP option is crucial, with attention paid not only to system size but also to how well it supports extrusion-specific needs like scheduling, quality control, and regulatory compliance—factors that can ultimately determine whether an ERP investment delivers long-term value.In this episode, our host Sam Gupta discusses the top 10 Plastic Extrusion ERP systems in 2025. He also discusses several variables that influence the rankings of these Plastic Extrusion ERP systems. Finally, he shares the pros and cons of each Plastic Extrusion ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe enterprise technology space is seeing a surge of innovation and strategic moves as vendors double down on AI, automation, and customer-centric solutions. Beroe expanded its procurement suite with the acquisition of nnamu, while Capgemini and NVIDIA, alongside Oracle and NVIDIA, announced new collaborations and integrations to accelerate AI adoption. Deloitte entered the spotlight with the release of its Zora AI Platform, and Hyland reinforced its customer focus by appointing a Chief Customer Officer. In the AI-driven automation arena, Kore.ai introduced the Kore.ai Agent Platform and Pipefy unveiled new AI agents to strengthen process automation. OneDigital launched its Impact Studio Platform to fuel digital engagement, while Precisely enhanced its Automate SAP Data API, and SAP showcased new Joule-powered AI capabilities. Rounding out the updates, SC Codeworks delivered enhancements to its warehouse management system, reflecting the broader trend of continuous improvement across supply chain and enterprise operations.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

Send us a textThe machinery manufacturing ERP landscape is uniquely complex, demanding far more than the generic capabilities many vendors claim to offer. These businesses are highly project-driven, building large, costly machines that require collaboration across mechanical, electrical, and calibration engineering disciplines—often within long development cycles and tightly interdependent workflows. While smaller ERP systems may provide advanced tools like CAD integrations or specialized workflows, they frequently lack the robust supply chain, inventory, and financial capabilities necessary to support the full business model. Beyond engineering-heavy production, machinery manufacturers often operate diverse divisions under one umbrella, from parts businesses resembling distribution and commerce operations to service arms managing rentals, long-term maintenance contracts, and advanced field service. These layers of complexity make it clear that only a handful of ERP systems—typically those designed with both depth and breadth—can effectively support the industry without extensive customization.In this episode, our host Sam Gupta discusses the top 10 Machinery manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these Machinery manufacturing ERP systems. Finally, he shares the pros and cons of each Machinery manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.