

WBSRocks: Business Growth with Enterprise Software and Digital Transformation
Sam Gupta
WBSRocks podcast features in-depth conversations on customer experience, digital transformation, supply chain, eCommerce, industry 4.0, and enterprise software categories such as CRM, ERP, or analytics suites. The purpose of the show is to help CFOs, COOs, CEOs, and business owners with their daily commercial, operational, or financial challenges by taking a deep dive into business cases and processes, technology strategy and architecture, transformation initiatives, and business models. The show also offers an independent analysis of technology trends, various enterprise software vendors and solutions, and their mergers and acquisitions. Subscribe today to stay on top of digital transformation trends!
Episodes
Mentioned books

Jul 22, 2025 • 45min
WBSP748: Grow Your Business by Understanding Georgias' Capabilities, an Objective Panel Discussion
Send us a textCustomer service in eCommerce comes with unique complexities, especially when managing thousands of product-related inquiries that can make or break a sale. Given the typically lower price points, even premium brands face a dilemma: hiring seasoned agents can be cost-prohibitive, yet relying on less experienced staff may jeopardize customer satisfaction. This is where seamless integration with eCommerce platforms becomes vital—ensuring agents have the right context and tools to respond effectively. Unfortunately, many customer service solutions built for other industries lack this deep integration, leaving eCommerce teams to navigate disjointed systems and compromised service quality.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Georgias’ capabilities. We covered many grounds including where Georgias might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Georgias.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 21, 2025 • 33min
WBSP747: Grow Your Business by Learning the Top 10 Engineer-to-Order Manufacturing ERP Systems in 2025 w/ Sam Gupta
Send us a textIn Engineer-to-Order (ETO) environments, early-stage collaboration with customers is critical, particularly during design and engineering. While general-purpose tools like Smartsheet or Monday.com may aid in project tracking, they typically fall short in supporting the depth and complexity of data exchange inherent in ETO workflows. Similarly, CAD and PLM platforms offer some collaborative capabilities, but their reach is often confined to engineering-specific tasks. The real challenge—and opportunity—emerges once the Bill of Materials (BOM) is finalized: ERP systems must seamlessly take over to drive production and execution. ERP platforms with built-in CAD and PLM integration simplify this transition, reducing technical friction, while those without native support often require costly middleware or custom development, increasing implementation risk.In this episode, our host, Sam Gupta, discusses the top 10 engineer-to-order manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these engineer-to-order manufacturing ERP systems. Finally, he shares the pros and cons of each engineer-to-order manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 16, 2025 • 57min
WBSP746: Grow Your Business by Understanding ClickUp's Capabilities, an Objective Panel Discussion
Send us a textProject management has come a long way from rigid, legacy systems to more adaptable, user-friendly platforms that cater to today’s fast-paced work environments. Modern solutions range widely—from balanced tools that blend structure with flexibility to sprawling, spreadsheet-like systems demanding heavy consulting to tailor workflows. In this evolving landscape, ClickUp has emerged as a versatile player, promising both ease of use and robust customization. But the key question remains: how does ClickUp stack up against its competitors in delivering the right mix of simplicity and power for diverse project needs?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of ClickUp’s capabilities. We covered many grounds including where ClickUp might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of ClickUp.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 15, 2025 • 59min
WBSP745: Grow Your Business by Learning from Enterprise Software Stories - Feb 2025, Ep 8, an Objective Panel Discussion
Send us a textThe enterprise technology landscape is heating up with a wave of strategic acquisitions and bold AI investments signaling a new era of innovation and consolidation. Lenovo’s move to acquire Infinidat strengthens its foothold in enterprise storage, while CDP consolidation accelerates as Rokt absorbs mParticle, tightening the data ecosystem. AI-driven capabilities are front and center, with ServiceNow advancing its agentic AI roadmap through Cuein and Oracle launching AI agents tailored for sales professionals. Meanwhile, startups like DeepSeek-R1 are shaking up the AI space by offering open-source alternatives to ChatGPT, and Atomicwork’s recent $25M+ Series A reflects growing investor confidence in AI-powered enterprise IT tools. From Render’s $80 million cloud simplification push to Vercel’s acquisition of Tremor to boost open-source React development, the market is rapidly evolving toward smarter, more integrated solutions.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 14, 2025 • 19min
WBSP744: Grow Your Business by Learning the Top 10 Make-to-stock Manufacturing ERP Systems in 2025 w/ Sam Gupta
Send us a textMake to Stock (MTS) manufacturers may span diverse industries, but their ERP needs often align around the essentials: accurate demand forecasting, efficient inventory management, and resilient supply chain operations. With production driven by forecasts rather than confirmed orders, the stakes for planning precision are high—making tools like MRP, S&OP, and warehouse logistics critical to profitability. In our 2025 ERP analysis, we zeroed in on platforms that go beyond basic functionality, identifying those with strategic investments in MTS-specific capabilities, robust communities, and agile technology stacks. Whether you're in food and beverage, automotive, or consumer goods, the systems highlighted here are designed not just to meet today’s operational challenges, but to scale with the complex future of proactive manufacturing.In this episode, our host Sam Gupta discusses the top 10 make-to-stock manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these make-to-stock manufacturing ERP systems. Finally, he shares the pros and cons of each make-to-stock manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 9, 2025 • 56min
WBSP743: Grow Your Business by Learning from Enterprise Software Stories - Feb 2025, Ep 7, an Objective Panel Discussion
Send us a textThe enterprise tech space is buzzing with momentum as AI-driven innovation, strategic acquisitions, and infrastructure investments redefine the competitive landscape. From Qbiq’s $16M raise to automate architectural design to Vasco’s funding to optimize startup revenue trajectories with AI, it’s clear that intelligent automation is no longer a luxury—it’s a necessity. Meanwhile, power-hungry data centers brace for demand to double in the next five years, prompting infrastructure giants like Lenovo and IBM to expand their capabilities through high-stakes acquisitions. CDP consolidation gains pace with Rokt’s mParticle deal, while ServiceNow and Vercel are sharpening their edge in AI and open source, respectively. Even the cloud world isn’t sitting still, with Render securing $80M to simplify deployment. And amidst it all, industry drama unfolds as Salesforce’s Marc Benioff openly critiques Microsoft Copilot, reminding us that even in AI, not all copilots fly smoothly.In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 8, 2025 • 57min
WBSP742: Grow Your Business by Learning Chris' Research on the Value Analyst Firms Offer for Startups w/ Chris Holscher
Send us a textStartups and scaleups often sprint toward innovation, laser-focused on building game-changing products—but in the rush, many forget that visibility is just as critical as viability. While founders perfect their pitch decks and chase product-market fit, they often underestimate the power of analyst firms. These aren’t just report writers—they're strategic allies offering market intelligence, competitive benchmarking, and credibility boosts that can shape investor confidence and buyer trust. Yet, too many treat analyst engagement like that unused gym membership—clearly valuable, rarely prioritized. In truth, tapping into analyst networks can be the growth lever that helps a brilliant product avoid fading into obscurity.In this episode, Sam Gupta engages in a LinkedIn live session with Chris Holscher, Holscher.one in a live LinkedIn session as they discuss Chris' research on the value analyst firms bring to the table for startups.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 7, 2025 • 22min
WBSP741: Grow Your Business by Learning the Top 10 Make-to-order Manufacturing ERP Systems in 2025 w/ Sam Gupta
Send us a textMake-to-Order (MTO) industries operate on the principle that production begins only after a confirmed customer order, demanding ERP systems that can gracefully handle variability, non-standard workflows, and high-precision job tracking. From custom fabrication to complex project-based builds, the ERP platforms featured in our list have been evaluated not just for baseline functionality, but for their ability to support the real-world intricacies of MTO environments—whether it's managing inventory for non-stocked items or enabling hybrid models like engineer-to-order. While the list is designed to be broadly applicable across diverse MTO scenarios, companies in niche sectors may still need a tailored evaluation. To guide those deeper assessments, we've factored in each vendor’s strategic acquisitions, roadmap direction, and community support, along with their traction and growth in MTO-heavy industries—so you’re not just choosing a system that fits today, but one that evolves with your business tomorrow.In this episode, our host Sam Gupta discusses the top 10 make-to-order manufacturing ERP systems in 2025. He also discusses several variables that influence the rankings of these make-to-order manufacturing ERP systems. Finally, he shares the pros and cons of each make-to-order manufacturing ERP system.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 2, 2025 • 1h 2min
WBSP740: Grow Your Business by Learning How Modern, AI-ready ERPs Subtly Steer Vendors Toward Success w/ Jon Reed
Send us a textERP implementation has come a long way from the days of consultant armies and 15-to-1 service ratios—today, it’s more about smart AI-human collaboration than brute-force deployment. As Jon Reed points out in his cloud ERP article, the real transformation isn’t in the flashy go-live moment, but in the gradual, AI-assisted journey to measurable value—timelines that tend to shift depending on which vendor's pitch you're hearing. In this episode, Sam Gupta joins Jon in a live LinkedIn session to unpack that journey, exploring how modern, AI-ready ERPs subtly steer vendors, customers, and system integrators toward success—minus the traditional chaos, and without relying on ChatGPT to tell the story.In this episode, Sam Gupta engages in a LinkedIn live session with Jon Reed, Diginomica in a live LinkedIn session as they take another look at the article and rewrite the script from the AI lenses (without using ChatGPT).Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Jul 1, 2025 • 55min
WBSP739: Grow Your Business by Understanding Freshsales' Capabilities, an Objective Panel Discussion
Send us a textBlending IT Service Management (ITSM) with Customer Experience (CX) might raise eyebrows—kind of like pineapple on pizza—but for some businesses, it's the perfect combo. In industries where support teams double as customer-facing heroes, separating internal service workflows from external customer engagement creates more chaos than clarity. That’s where platforms like Freshsales come into play, aiming to bridge that gap by unifying data, aligning teams, and simplifying service delivery. But as the lines blur between ITSM and CX, the real question becomes: can Freshsales truly deliver on both fronts—and how does it compare to rivals who specialize in just one side of the equation?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Freshsales’ capabilities. We covered many grounds, including where Freshsales might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Freshsales.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.