WBSRocks: Business Growth with Enterprise Software and Digital Transformation WBSP802: Grow Your Business by Learning from Enterprise Software Stories - Aug 2025, Ep 31, an Objective Panel Discussion
A mix of product launches, acquisitions, funding rounds, and legal developments illustrates how enterprise software vendors are simultaneously accelerating innovation while navigating increasing market and regulatory complexity. Salesforce’s updates to Marketing Cloud Next and Agentforce 3, alongside new capabilities from Cordial and SAP, point to a continued push toward AI-driven engagement, automation, and cloud-native commerce experiences. Strategic acquisitions by Accenture and SYSPRO reinforce the importance of deep industry and manufacturing expertise embedded within digital transformation platforms, while Unit4’s ERPx release on Azure and Campfire’s Series A funding highlight momentum behind modern, AI-first ERP architectures. At the same time, antitrust scrutiny involving SAP and investor investigations such as the Lamb Weston case underscore the growing governance, compliance, and risk considerations shaping the enterprise technology landscape. Collectively, these developments reflect a market evolving on multiple fronts—technological, structural, and regulatory—at the same time.
In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds, including the direction and roadmaps of each enterprise software vendor. Finally, we analyzed future trends and how they might shape the enterprise software industry.
Video: https://www.youtube.com/watch?v=Jj8yp0QFWSo
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/
🔗Robert Kramer: linkedin.com/in/robert-kramer-58239b22/
🔗Michael Fauscette: linkedin.com/in/mfauscette/
🔗Jan Burian: .linkedin.com/in/janburian/
🔗Jon Reed: linkedin.com/in/jonerp/
Background Soundtrack: Away From You – Mauro Somm
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