WBSRocks: Business Growth with Enterprise Software and Digital Transformation WBSP804: Grow Your Business by Learning the Top 15 Digital Transformation Trends In 2026 w/ Sam Gupta
Digital transformation trends for 2026 reflect a convergence of sustained macroeconomic pressure and meaningful shifts in enterprise-level decision-making, requiring organizations to adopt a more disciplined, systems-oriented approach to technology and investment. While the external environment is expected to remain broadly consistent with 2025—marked by geopolitical volatility, tariffs, constrained supply chains, and modest economic growth—policy-driven forces around data sovereignty, regulation, and national security are increasingly reshaping cloud strategies, workload placement, and vendor risk exposure. At the same time, relatively stable interest rates reinforce a cautious capital environment where ROI, resilience, and operating efficiency take precedence over experimentation. Against this backdrop, enterprises are re-evaluating architecture, operating models, and software portfolios with a sharper focus on long-term viability, while vendors recalibrate product strategies to align with buyer demands for pragmatic value rather than speculative innovation.
In this episode, our host Sam Gupta discusses the top 15 digital transformation trends in 2026. He also discusses these trends from multiple perspectives, including geopolitical, commercial, and behavioral. Finally, he shares what executives need to do to prepare for these trends.
Video: https://www.youtube.com/watch?v=AVvT9ZmFam4
Read: https://www.elevatiq.com/post/digital-transformation-trends/
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/r-58239b22/
Background Soundtrack: Away From You – Mauro Somm
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