Dan Kennedy's Magnetic Marketing Podcast

To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly important, what this thinking fails to recognize is just how much your mindset colors every single decision you make in your business. In this episode, Dan Kennedy discusses with Dave Dee and Dr. Chris Tomshack why ignoring the development of your own mindset is akin to refusing to understand when and why money moves through the marketplace. When money and the marketplace essentially have a mindset of their own, just knowing all the steps isn't enough. MagneticMarketing.com NoBSLetter.com

Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years? In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entrepreneur or just starting out, these pearls of wisdom will all apply to you! MagneticMarketing.com NoBSLetter.com

There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs? Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff. MagneticMarketing.com NoBSLetter.com

Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just one client from a single mailing of 100 letters can make you very happy. MagneticMarketing.com NoBSLetter.com

Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strategies you should consider when creating your compelling message. MagneticMarketing.com NoBSLetter.com

Learn about the power of the herd mentality in business and how it can liberate individuals from worry about money. Understand how group identity influences spending behavior. Discover the importance of delegating tasks and focusing on the big picture. Explore the evolution of communication mediums and their impact on information marketing. Emphasize the need to reinvest in the information business and continuously develop products. Delve into the opportunities for selling information products through seminars, boot camps, and catalogs.

Dan Kennedy discusses the importance of creating value in your business and emphasizes the role of the Herd, the group of people who continue to give you money month in and month out. They also talk about the early experiences in business and mail order marketing, the importance of selecting the right audience, and the significance of future bank value for building wealth.

Diversifying your marketing strategies is crucial for success in today's competitive landscape. The worst number in business is one, as relying on a single approach won't cut it. Creativity shines through quirky stories, like a humorous encounter involving Disney and a car wash. The evolution of information marketing highlights the necessity of adaptable customer acquisition tactics. Enhancing customer value and fostering relationships are key to maximizing profits. Endorsements can significantly boost marketing efforts, making them a vital tool for growth.