Dan Kennedy's Magnetic Marketing Podcast

What Makes A Great Info Product (1 of 2)

7 snips
Aug 19, 2022
In this podcast, Dan Kennedy discusses the criteria for measuring the success of an info product, the history of a successful product from the 1980s, the significance of newsletters in their business, creating a product called 'magnetic marketing' that generated over $65 million in sales, the importance of meetings and rules in direct sales, delivering a fast start and small victory in information products, and the importance of timing and guiding customers in selling info products.
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1
Introduction
00:00 • 4min
2
The Success of a Product and the Evolution of an Information Business
03:59 • 2min
3
The Significance of the Newsletter and the Owl and Frog Story
05:36 • 1min
4
Creating a Product: Magnetic Marketing
07:05 • 25min
5
The Importance of Meetings and Rules in the Direct Sales Industry
32:04 • 3min
6
Delivering a Fast Start and Small Victory
35:18 • 10min
7
The Importance of Timing and Guiding Customers in Selling Info Products
45:24 • 3min