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Dan Kennedy's Magnetic Marketing Podcast
What Makes A Great Info Product (1 of 2)
Aug 19, 2022
In this podcast, Dan Kennedy discusses the criteria for measuring the success of an info product, the history of a successful product from the 1980s, the significance of newsletters in their business, creating a product called 'magnetic marketing' that generated over $65 million in sales, the importance of meetings and rules in direct sales, delivering a fast start and small victory in information products, and the importance of timing and guiding customers in selling info products.
48:15
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Quick takeaways
- A great info product should be measured by factors such as sales, longevity, customer development, and overall impact and influence.
- A successful info product utilizes persuasive techniques to engage and sell to the reader, constantly selling concepts, ideas, and philosophies to keep customers engaged.
Deep dives
Key Point 1: Criteria for a Great Info Product
A great info product goes beyond just providing good information to customers. It should be measured by factors such as sales and revenue, longevity, customer development, and overall impact and influence.
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