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2min chapter
What Makes A Great Info Product (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
The Success of a Product and the Evolution of an Information Business
This chapter delves into the history and triumphs of a popular product from the 1980s, which was distributed for free through lead generation advertising. It also explores the challenges of using records and introduces the NoBS marketing letter.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode