Business Lunch

Learn how to convert free advice into profitable engagements by setting clear boundaries and showcasing expertise. Discover the power of structured plans, the psychology behind free services, and the importance of saying no. Gain insights on transitioning to professional client relationships and mastering difficult conversations. Plus, explore the benefits of acquiring successful businesses for rapid growth and wealth building.

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA’s Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer Agencies

Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time."Timestamps:00:39 - Mind Expanding Ideas03:09 - Influential Book Moments04:19 - Welcoming Dr. Robert Cialdini05:29 - Difference between Influence and Pre-suasion07:54 - Royal Caribbean Case Study09:44 - Impact of Environmental Cues14:12 - The Ethics of Persuasion18:54 - The Power of Palm Reading25:10 - Crafting Emotional States for Receptivity32:27 - Optimizing Messaging at Every Stage

Uncover the secrets of zero cash acquisitions in this podcast. Learn about ethical investing, negotiation strategies, and the art of deal structuring. Explore the mindset of an epic investor, turning challenges into opportunities, and finalizing a no-money-down deal. Boost your deal flow, get creative with financing, and stack deals for success. Transform your investment strategy with insights that defy traditional thinking.

On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level!Highlights:"The ability to buy multiples can have a dramatic impact on your average order value.""Friendly forms boost conversions. Start out just capturing the minimal information.""Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling."Timestamps:00:02 - Intro to Marketing Hacks01:54 - Friendly Forms & Conversions03:12 - Simplify Your Landing Pages04:38 - The Power of Web Push Notifications06:31 - Leveraging Stories for Conversion09:15 - User-Generated Content (UGC) Boost10:11 - Chat and Text for Higher Engagement11:10 - Driving Leads with Valuable Content12:36 - Using Sniply for Content Leverage13:31 - Mid-Roll Video Opt-ins for Lead

 In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels.Highlights:"Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them.""Leadership is not just about directing; it's about listening, adapting, and growing together with your team.""Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership."Timestamps:00:00 "Episode Introduction"01:57 "The Emotional Impact of Betrayal"03:23 "Understanding Business Relationships"04:49 "Seeking Feedback for Improvement"06:14: "Ownership and Accountability"07:12 "Addressing Cultural Challenges"10:00 "Refraining from Rash Decisions"13:23: "Collaborative Problem Solving"16:44 "The Core Value of Seeking the Why"19:13 "Cultural Reset and Direct Communication"

This episode explores unconventional thinking and strategic agility for business growth, highlighting creative deal-making, innovative funding strategies, and leveraging constraints. Topics include uncovering value in opportunities, addressing growth bottlenecks, expertise in eliminating constraints, and the power of creative solutions. The chapter descriptions discuss good deals starting as average ones, drawbacks of perpetual royalty deals, strategic solutions for immediate and midterm problems, and the strategy behind acquiring successful businesses.

Dive into the fascinating world of Artificial Intelligence with another episode of Business Lunch. Discover the seismic shifts AI is creating in the business landscape. From the debate over new C-suite roles to AI's profound impact on operational efficiency and ethical considerations, this episode unpacks how businesses are navigating the AI revolution. Tune in for a journey through AI's possibilities and challenges, ensuring your business stays ahead in the digital age.Highlights:"AI isn't just a technology upgrade; it's a strategic revolution, changing how we engage with customers and outpace competitors.""The debate around the Chief AI Officer role underscores a broader question: how do we integrate AI responsibly and effectively across all levels of business?""Embracing AI requires not just technological adaptation but a shift in mindset, preparing for a future where AI is woven into the fabric of our business strategies."Timestamp:03:25 The Importance of the Chief AI Officer05:19 Implementation Challenges07:15 The Potential Challenges10:08 AI Implementation12:55 The Chief AI Officer Role15:24 Cross-Departmental Collaboration17:48 Alternative Approaches19:44 Rolling Out AI Implementation20:07 Conclusion and Call to Action

Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme.Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape.""The best leaders are those who know the value of shifting gears before it's too late.""Innovation is not just about new ideas; it's about knowing when to abandon the old ones."Timestamps: 00:00 Introduction and the Importance of Leadership03:15 The Number One Trait for CEOs05:37 Traits of a Good CEO10:21 The Role of a CEO13:10 Identifying the Next Right Thing17:30 The CEO's Role in Proselytizing21:08 Conclusion

Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike.Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do.""Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either.""I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative."Timestamps: 00:00 Intro & Background04:47 Private Equity Case08:03 Equity in Acquisition10:29 Employee Equity Impact14:45 Equity Risks & Concerns16:37 Alternative Compensations19:02 Conclusion & Takeaways