Business Lunch

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar. They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients. Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors. They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more! Highlights:"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted.""Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever." "I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing." Timestamps:00:00: Introduction 07:14: Digital Marketing Skills11:48: Affiliate Marketing 22:16: Facebook Videos 26:58: Content Creation37:26: AI Enhanced Marketing Connect: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉  https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us and leave us a review!Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

The hosts kick off with a humorous take on asking wealthy individuals for cash and a cheeky fictional lawsuit against a tech giant. They critique annual planning as a failure, advocating for a more dynamic approach of breaking goals into manageable 90-day segments. The discussion reveals how shifting to a three-year vision helps maintain focus and adaptability. Personal anecdotes add relatability, emphasizing the importance of regular evaluations and aligning daily actions with outcomes. This approach is a game-changer for anyone looking to level up their planning strategies!

Discover tactical AI strategies for enhancing life and business, including reshaping industries, leveraging AI in investing, and creating specific AI applications. Learn about successful Black Friday and Cyber Monday sales strategies, as well as AI tools for hiring, cash flow analysis, and SOP generation. Embrace AI for business success and avoid losing competition.

Join us in this captivating episode of the Business Lunch Podcast as we explore Sam Altman's dramatic exit and return to OpenAI. Delve into the boardroom drama, power struggles, and ethical dilemmas surrounding one of tech's most talked-about events.This episode offers a unique insight into corporate governance, leadership, and the challenges of balancing profit with humanity's future. Tune in for a compelling discussion that's not just timely but a must-listen for anyone interested in the intersection of technology and power dynamics.Highlights:"When we talk about AI and its impact on society, we're not just talking about technology. We're talking about power, control, and the future of how we live.""There's a fundamental tension between the visionary aspect of tech founders and the pragmatic, often short-term focus of boards and investors.""What happened at OpenAI isn't just a boardroom drama. It's a reflection of the larger issues at play in the tech industry today."Timestamps:00:00: Introduction04:32: OpenAi’s Leadership08:43: Leadership Change14:14: Leadership Alignment 19:25: Corporate Governance23:58: Founder Removal Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

On this week's episode of The Business Lunch Podcast, Roland and Ryan dive into the latest Black Friday and Cyber Monday shopping stats. They analyze if record online sales and in-store spending were really a sign that consumers are confident - or if it was just pulling forward purchases. Roland shares how some of their portfolio companies performed over the holiday weekend. They also debate whether interest rates will need to be lowered to manage rising debt levels or if inflation needs to come down first. Tune in to hear their take on the state of the economy and what it could mean for businesses in 2023.Highlights:"It will be interesting to see if the logic of the more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing.""If consumers are confident and consumer spend, then the economy turns along because if consumers spend, then that means businesses can spend.""The more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing."Timestamps:00:00: Introduction01:40: Black Friday06:11: Economic Outlook12:14: Brand Loyalty 18:47: Pricing Strategies21:22: Personalized Texts & Guarantees27:27: Black Friday Sales Strategies 32:03: Acquisitions Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Welcome to a transformative episode of The Business Lunch Podcast where we dive into the world of business scaling and preparation for a successful exit! In today's session, we'll be exploring the Scalable Impact Framework (SPV), an innovative tool designed to propel businesses to new heights.Roland & Ryan introduces the SPV, a comprehensive approach focusing on three critical areas: leveraged sales, bankable profit, and transferable value. We begin with a deep dive into leveraged sales, where we question attendees about their growth engines. Are they generating over $10k per month? Do they hold authority across multiple channels? Is their business model truly scalable? It's all about understanding and documenting the mechanisms that drive substantial growth.Then, we shift gears to discuss bankable profit. Here, we explore the concept of a $0 budget, emphasizing the importance of tracking every expense. We delve into margin maximizers to enhance the average value derived from each customer and unravel the intricacies of a cash flow waterfall. This segment is all about maximizing profits and ensuring financial health.The journey doesn't end there! We also address transferable value, examining key elements like operating system documentation, the efficiency of the team, and structuring a business to be exit ready. Attendees get hands-on with a practical worksheet, rating each component as green, yellow, or red. The aim is clear: identify and address the weaknesses that hinder scaling.Lastly, we share effective strategies to turn those daunting red areas into success stories. We talk about documenting growth engines, setting pragmatic budgets, and building robust operating systems. The episode wraps up with a call to action for founders: engage with advisors, discuss solutions, and take meaningful steps to elevate their businesses.So, grab your notebook, and let’s embark on this journey to make your business not just grow, but thrive and become exit ready!Highlights:"The more valuable you are to your business, the less valuable your business is.""Oftentimes entrepreneurs, we pride ourselves in being able to swoop in and save the day, we could do anything, we could do everything. And if what we do, right, cool, you're trapped.""You don't want to be owned by your business, but you also don't want somebody else to have blackbox what they do to where you're terrified, if they would leave or quit."Timestamps:0:00 - Entrepreneur exits and profitability4:10 - The importance of diversifying businesses to avoid financial instability.6:56 - Scaling a business and exit strategies.10:24 - Business growth and leadership exits.16:12 - Leadership roles and exits for CEOs.20:28 - Entrepreneurship, investing, and company growth.23:55 - Scaling and exit strategies for businesses.27:35 - Exit readiness for businesses.33:23 - The benefits of being an owner-operator vs. a non-owner operator in a business sale.35:22 - Entrepreneurship, sales, and scalability.45:43 - Business growth strategies and documentation.49:36 -Scalability.52:45 - Acquisitions and due diligence in business.55:50 - Business financial management and growth strategies.1:03:24 - Building high-output teams with exercises and tools.1:06:42 - Business exits and scaling.1:09:16 - Scaling businesses by identifying and addressing red areas.Live Links :CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO. The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs. They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.”“No one can run your business like you do.Highlights: "I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."“I want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."“No one can run your business like you do.”Timestamps: (0:00:00) - Considering Leadership Transitions(0:14:17) - Consider Hiring CEO or COO(0:23:07) - CEO vs COO and Hiring Specialists(0:33:02) - Acquiring Successful Businesses Is More EffectiveCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Join us for an enlightening episode of the Business Launch Podcast with Roland Fraser and Ryan Diess. In this episode, we unpack the latest developments in open source technology and AI, featuring insights from our time at the Rise Nation mastermind with Daymond John. We cover he implications of OpenAI's new features for entrepreneurs, the integration of chat GPT with other platforms, and the groundbreaking GPT app store concept. Whether you're a tech enthusiast or an entrepreneur looking to leverage AI, this episode offers a wealth of knowledge and a touch of humor about our adventures in Miami. Tune in for a friendly chat that feels just like we're sharing insights over lunch!Highlights:"Open AI just killed 99% of AI startups and AI automation agencies.""It's democratizing software development for people that can say in plain English what they want to have happen.""How do you open source development and monetize at the same time? You create an ability for anybody to build apps... and take a 30% rake on everything."Timestamps:(00:30) Rise Nation Mastermind and Miami Experiences(01:56) OpenAI Developer Day Highlights(03:23) Implications for Entrepreneurs and AI Integration(04:19) Enhancing Data with OpenAI's New Capabilities(05:45) Concerns Over Data Accuracy and Impact on Startups(06:40) Exciting New Features and Integration of Platforms(08:45) Launch of the GPT App Store and Its SignificanceCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

In this episode of the Business Lunch Podcast, Roland and Ryan dive into their experience planning and executing live business events. They discuss different event types and purposes, and share lessons learned around marketing, celebrity involvement, testing event descriptions, and more. Listeners will gain insights into considerations like timing of promotions, ensuring events enable intended sales goals, and navigating challenges like hotel contracts and room blocks. Roland and Ryan also candidly discuss things that didn't go according to plan at past events and how they've applied learnings.Entrepreneurs and marketers will walk away with best practices for optimizing events to drive attendance, engagement, and results! Highlights:"I freaking hate events. I hate events, there's so much work, there's so much stress leading up to it.""You underestimate how difficult it is to get people to, to buy a ticket, buy, you know, buy tickets event, buy a plane ticket, get hotel space, and then show up. It's a big ask, it really is a big ask.""One nice thing, a well known speaker, a celebrity time person is going to cost you a good bit of money, but what they buy you is scroll stopping."Timestamps00:03: Events03:31: Profitability09:32: Planning & Marketing12:27: Celebrity Involvement17:16: Improving Sales20:03: Strategies25:29: Converting SalesCONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier 📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Get ready to revolutionize your digital marketing game this Black Friday! Promising you a rollercoaster of insights, we take you on a journey through the world of Black Friday in the digital realm. You'll get a kick out of an amusing story about a stolen ATM and how it ties into the larger narrative of leveraging the holiday season without a physical storefront.Discover the fascinating evolution of Black Friday as it has transcended from physical stores to include digital marketers. Also, we’ll serve up some compelling strategies to create a buzz-worthy Black Friday offer without the dreaded last-minute rush. We later dive into exploring how a simple shift from an online all-day product to a traditional promotion strategy can skyrocket your revenue. You'll also learn why offering something unique during the holiday season goes a long way compared to the usual sale or discount. Tune in for an episode packed with insights, wit, and knowledge! Highlight:”So this is our friendly reminder hey, there's this big opportunity for your business that is only a few weeks away.” ”Think about Black Friday is a reason to do something right now.” "We definitely generated more revenue when we just did an outright promotion to the list, when it was just a pure promotion.”CONNECT • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier📸  Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉  https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live