Business Lunch
2023 Lessons Learned and Goals for 2024
Jan 2, 2024
In this episode, Roland Frasier and Ryan Diess reflect on the importance of having forcing functions, building dedicated teams, and leveraging AI. They also discuss hiring experts, testing problem-focused ads, and the power of newsletters. With actionable advice, they share insights to propel businesses in the new year.
41:05
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Quick takeaways
- Having a forcing function, such as events or deadlines, is crucial for driving productivity and ensuring task completion.
- Building dedicated teams for core business functions, including separate marketing and sales teams for each product or business area, improves focus, efficiency, and overall performance.
Deep dives
The importance of a forcing function
One of the main takeaways from the podcast episode is the significance of having a forcing function. The speaker highlights how events and deadlines create a sense of urgency and drive productivity. They discuss how tasks that were leading up to specific events or deadlines were more likely to be completed compared to tasks without set timelines. Personal examples, such as the speaker's weight loss journey prior to a holiday function, are used to illustrate the effectiveness of forcing functions in achieving goals.
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