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In this episode of the Business Lunch podcast, Roland Frazier and Ryan Deiss discuss a potential deal they are considering. The deal involves investing in a company in the e-commerce industry, which currently has about $30 million in sales. The company needs capital to prepare for a seasonal order and is open to creative deal structuring options. Roland and Ryan consider different financing options, such as private equity, reverse royalty, or a bridge loan. They also explore the potential for accelerated cash flow through deal flow conversion and the possibility of securing a banking relationship to fulfill the company's short-term financial needs. The goal is to come up with a deal that benefits both parties, provides a solution to immediate challenges, and sets the stage for long-term growth.