Business Lunch

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!Highlights:"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence.""As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach.""An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."Timestamps:01:00 - AMA’s Study on Influencer Marketing ROI02:22 - Targeting Micro-Influencers for Specific Products04:44 - Balancing Reach vs. Relevance in Influencer Selection06:06 - Niche Audiences and Higher ROI07:31 - Calculating (ROAS) for Influencer Campaigns08:58 - Famous Celebrities vs. Influencers10:24 - Maximizing ROI with Newsletter Advertising11:51 - The Trade-off Between Fame and Influence13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships14:40 - Direct Outreach vs. Using Influencer AgenciesMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time."Timestamps:00:39 - Mind Expanding Ideas03:09 - Influential Book Moments04:19 - Welcoming Dr. Robert Cialdini05:29 - Difference between Influence and Pre-suasion07:54 - Royal Caribbean Case Study09:44 - Impact of Environmental Cues14:12 - The Ethics of Persuasion18:54 - The Power of Palm Reading25:10 - Crafting Emotional States for Receptivity32:27 - Optimizing Messaging at Every StageMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Uncover the secrets of zero cash acquisitions in this podcast. Learn about ethical investing, negotiation strategies, and the art of deal structuring. Explore the mindset of an epic investor, turning challenges into opportunities, and finalizing a no-money-down deal. Boost your deal flow, get creative with financing, and stack deals for success. Transform your investment strategy with insights that defy traditional thinking.

On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level!Highlights:"The ability to buy multiples can have a dramatic impact on your average order value.""Friendly forms boost conversions. Start out just capturing the minimal information.""Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling."Timestamps:00:02 - Intro to Marketing Hacks01:54 - Friendly Forms & Conversions03:12 - Simplify Your Landing Pages04:38 - The Power of Web Push Notifications06:31 - Leveraging Stories for Conversion09:15 - User-Generated Content (UGC) Boost10:11 - Chat and Text for Higher Engagement11:10 - Driving Leads with Valuable Content12:36 - Using Sniply for Content Leverage13:31 - Mid-Roll Video Opt-ins for LeadMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

 In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels.Highlights:"Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them.""Leadership is not just about directing; it's about listening, adapting, and growing together with your team.""Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership."Timestamps:00:00 "Episode Introduction"01:57 "The Emotional Impact of Betrayal"03:23 "Understanding Business Relationships"04:49 "Seeking Feedback for Improvement"06:14: "Ownership and Accountability"07:12 "Addressing Cultural Challenges"10:00 "Refraining from Rash Decisions"13:23: "Collaborative Problem Solving"16:44 "The Core Value of Seeking the Why"19:13 "Cultural Reset and Direct Communication"Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

This episode explores unconventional thinking and strategic agility for business growth, highlighting creative deal-making, innovative funding strategies, and leveraging constraints. Topics include uncovering value in opportunities, addressing growth bottlenecks, expertise in eliminating constraints, and the power of creative solutions. The chapter descriptions discuss good deals starting as average ones, drawbacks of perpetual royalty deals, strategic solutions for immediate and midterm problems, and the strategy behind acquiring successful businesses.

Dive into the fascinating world of Artificial Intelligence with another episode of Business Lunch. Discover the seismic shifts AI is creating in the business landscape. From the debate over new C-suite roles to AI's profound impact on operational efficiency and ethical considerations, this episode unpacks how businesses are navigating the AI revolution. Tune in for a journey through AI's possibilities and challenges, ensuring your business stays ahead in the digital age.Highlights:"AI isn't just a technology upgrade; it's a strategic revolution, changing how we engage with customers and outpace competitors.""The debate around the Chief AI Officer role underscores a broader question: how do we integrate AI responsibly and effectively across all levels of business?""Embracing AI requires not just technological adaptation but a shift in mindset, preparing for a future where AI is woven into the fabric of our business strategies."Timestamp:03:25 The Importance of the Chief AI Officer05:19 Implementation Challenges07:15 The Potential Challenges10:08 AI Implementation12:55 The Chief AI Officer Role15:24 Cross-Departmental Collaboration17:48 Alternative Approaches19:44 Rolling Out AI Implementation20:07 Conclusion and Call to ActionMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme.Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape.""The best leaders are those who know the value of shifting gears before it's too late.""Innovation is not just about new ideas; it's about knowing when to abandon the old ones."Timestamps: 00:00 Introduction and the Importance of Leadership03:15 The Number One Trait for CEOs05:37 Traits of a Good CEO10:21 The Role of a CEO13:10 Identifying the Next Right Thing17:30 The CEO's Role in Proselytizing21:08 ConclusionMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes. From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike.Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do.""Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either.""I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative."Timestamps: 00:00 Intro & Background04:47 Private Equity Case08:03 Equity in Acquisition10:29 Employee Equity Impact14:45 Equity Risks & Concerns16:37 Alternative Compensations19:02 Conclusion & TakeawaysMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live

Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age.We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions.From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations.We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy.Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles.To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions.Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started!Highlights:“I'm a big believer that if somebody is getting fired, there should be no surprise.”"The supervisor needs to have the training to be able to give constructive feedback which includes criticism.""What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role."Timestamps:01:00 The TikTok Firing Incident03:24 The Firing Conversation08:38 Recording the Call10:24 Handling Firing Conversations17:51 Defending the HR Team20:17 The Firing ProcessMentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.Get Scalable Live