

Business Lunch
Roland Frasier
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
Episodes
Mentioned books

Apr 2, 2024 • 18min
Selective Acquisition and Navigating Through Opportunities
Welcome to a new episode of Business Lunch. In this episode, we explore strategic business acquisitions and dive deep into the process of identifying, analyzing, and seizing the right opportunities. In a world teeming with potential ventures, understanding how to sift through a variety of options to find those that align with your goals is crucial. This episode unveils the importance of setting clear acquisition criteria to avoid the overwhelming of possibilities and highlights the significance of focusing on sectors and business sizes that promise the best return on investment. Whether you're a seasoned investor or stepping into the arena of acquisitions for the first time, this guide lights the path to making informed decisions that pave the way for success.Highlights:“Steve Jobs said, one of the worst things that you can do is to drown in opportunity. Opportunity is good, but if there's too much opportunity, it creates paralysis, overwhelm, and you end up not doing anything.""The very first step to finding deals is to know what you're looking for. If you don't have acquisition criteria, then you'll look at everything and you might find yourself with a wide array of businesses that don't go together.""The business value in both of these charts that I've shown you is significantly higher when the business gets bigger. That's the big takeaway there."Timestamps:00:00 - Overwhelmed by Opportunities02:29 - Establishing Acquisition Criteria04:50 - Analyzing the Best Industries for ROI07:35 - Avoiding Heavily Regulated Industries10:15 - The Drawbacks of Manufacturing and Wholesale13:00 - EBITDA and SDE Explained15:40 - Impact of Company Size on Multiples18:25 - Professional vs. Owner-Operated Businesses21:10 - Seller Discretionary Earnings (SDE) Insights23:55 - The Value of Business GrowthCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 29, 2024 • 23min
Ethical Profits in Crisis and Acquisition Mastery with Roland
Welcome to a new episode of Business Lunch. In this episode, I discuss leveraging economic downturns to uncover ethical profits through business acquisitions. I’ll also share my journey acquiring businesses with little to no money out of pocket. These insights will show you about leveraged buyouts, real estate ventures, and digital opportunities, inspiring you to see crisis as an opportunity. Highlights:"You mean that you can buy billion-dollar companies without actually having to have the billions of dollars...it's as alchemy as you ever get.""There's always opportunity in crisis; you can go on one side and you have the opportunity, go on the other side and you've got devastation.""I want to give you a skill that you can take anywhere in the world for the rest of your life and be able to create value out of thin air."Timestamps:00:00 - Introduction to Acquisitions00:22 - Leveraged Buyouts Unveiled05:00* - Real Estate & Business Fusion06:32 - Opportunities in Downturns10:00 - 40-Year Journey Overview13:34 - Zero-Cost Acquisitions15:00 - Portfolio Diversity18:22 - Universal Potential20:45 - Future Deal Connections23:58 - Roland's Ongoing VenturesCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 26, 2024 • 24min
Wealth, Work, and What Matters Most
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.Highlights:"Be intentional about your seasons...that's important.""As long as I'm remembered by the kids, I'm good. It's such an ego thing to me." 3. "Being intentional about what you're doing...you're probably going to be okay." Timestamps:00:00 -Weather & Life's Storms02:22 -The Legacy Question05:55 -Wealth vs. Health07:20 -Entrepreneurial Extremes09:05 -Life's Balancing Act10:00 -Yearly Planning for Balance14:00 -Practical Balance Tips16:02 -Wealth's Diminishing Returns18:08 -100 Million: A Turning Point?20:50 -Legacy's Ephemeral NatureCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 22, 2024 • 21min
Turn Unexpected Expenses into Profits: Bitcoin Mining & Energy-Saving Hacks
Welcome to a new episode of Business Lunch! In today’s episode, Ryan Deiss and I discuss the innovative concept of using the heat generated from Bitcoin mining to heat spa pools, leading to significant cost savings. We discuss the entrepreneurial mindset of turning expenses into profits, sharing real-life examples from various industries and offering practical strategies for identifying and capitalizing on hidden opportunities within businesses. Join us as we delve into the creative realm of business optimization and uncover the potential for transforming seemingly mundane expenses into lucrative ventures.Highlights:"But if you're going to do it, then why not at least have the byproduct of what you're doing? Create value in another way.""The best arbitrage opportunities are combining two things that have been around but have not been combined in a unique way.""Entrepreneurship in its purest form is creative. Simply make a list of your top expenses and brainstorm ways to self-liquidate."Timestamps:00:13- From Bitcoin Mining to Spa Heating02:05- Combining Traditional Elements Creatively03:53- Expense-to-Profit Transformations05:40- Recognizing Waste and Byproducts in Business Operations07:05- Learning from Big Companies' Strategies10:00- Hidden Opportunities in Every Business11:22- Leveraging Existing Resources for Profit Generation15:00- The Power of Group Buys and Strategic Partnerships17:45- Ethical Considerations in Expense Transformation19:25- Encouragement to Explore Creative EntrepreneurshipCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 19, 2024 • 29min
Protecting Your Business from Sneaky Schemes
Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics.Highlights:“Fraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know." "There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization.""There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..."Timestamps:00:47 - Embracing an Unexpectedly Open Week02:43 - Unveiling the Shocking Rise of Friendly Fraud03:34 - Renaming Fraud: From Cowardly to 'Friendly'07:27 - Strategies for Addressing Chargebacks10:45 - Prioritizing Exceptional Customer Experiences14:05 - Importance of Brand Congruency16:31 - Winning Chargebacks: The Key Elements19:29 - Understanding Intent in Fraud21:23 - Fraudulent Advice on Social Media25:34 - Ethical Behavior and Defending Your BusinessCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 15, 2024 • 28min
Navigating the Changing Landscape of C-Suite Roles
Welcome to a new episode of Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining.Highlights: "If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired." "Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue." "The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue."Timestamps:01:49 - Exquisite Wine Tasting Experience 06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue 10:47 - The Impact of AI on Marketing 12:44 - The Role of CMOs in Small Companies 15:34 - Advice for Medium-Sized Business Founders 16:31 - Tips for Marketers: Getting Closer to Revenue 18:25 - Marketing and Sales Alignment Strategies 20:51 - Career Advice for Aspiring CMOs CONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 12, 2024 • 27min
Reignite Your Fire: Navigating Burnout and Rediscovering Your Passion
Welcome back to Business Lunch. Join us in this episode where we have a candid discussion about the realities of burnout in entrepreneurship. From identifying burnout to redirecting momentum and making tough decisions, we explore strategies for rekindling the flame of passion in your business endeavors. Plus, discover the power of taking a well-deserved break and reclaiming ownership of your professional journey.Highlights: "The only thing worse than being in a miserable situation is missing and pining away for the miserable situation.""If you're burnt out on business, then I think you're kind of done... burnout is out." "Just that [decision to take control] is enough to allow us to fall in love again with our businesses and with our work when we make it clear to ourselves that we own these companies, these companies don't own us."Timestamps:00:28 - Dream Vacation02:20 - Workload Exhaustion Reflection04:47 - Work Intensity vs. Rest Balance07:34 - Tiredness vs. Burnout Differentiation10:00 - Passion and Role in Business13:16 - Business Momentum Redirection15:36 - Options: Pivot, Exit, or Delegate18:33 - Running Toward, Not Just Away20:56 - Empowering Personal Prioritization23:50 - Ownership and Passion RediscoveryCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: / rolandfrasier 📸 Instagram: / rolandfrasier 📱 Facebook: / rolandfrasierpage 💼 LinkedIn: / rolandfrasier Subscribe to Roland Frasier 👉 / @rolandfrasierepic Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 8, 2024 • 19min
Diversification vs. Focus: Lessons from Warren Buffett
Delving into the dilemma of diversification versus focus in business, inspired by Warren Buffett's wisdom. Discussing challenges faced by conglomerates like LVMH. Highlighting the importance of building a strong core business before considering diversification. Emphasizing the benefits of focused investing and strategic acquisitions for growth.

Mar 5, 2024 • 28min
Building Collaboration and Ownership
Welcome to another episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes.Highlights:"Let's get our language right right off the beginning." "How can I adopt their frame? And what does that mean for me?""The best medicine is good prevention."Timestamps:00:00 - Matt's Dramatic Exit00:49 - Post-Integration Challenges03:15 - Mindset in Communication05:39 - Owning Mistakes and Finding Solutions08:02 - Establishing Clear Shared Goals09:58 - Addressing Goals and Misalignment10:26 - Unachievable Goals and Finger Pointing14:29 - Effective Communication Strategies16:50 - Collaborative vs. Combative Mindset24:02 - Embracing CollaborationLearn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/Connect with me on social:🎵 TikTok: https://www.tiktok.com/@rolandfrasier📸 Instagram: https://www.instagram.com/rolandfrasier/📱 Facebook: https://www.facebook.com/RolandFrasierPage/💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/ Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1If you found this video valuable, give it a like. 👍If you know someone who needs to see it, share it. ⤵️Leave a comment below with your thoughts. 💬Add it to a playlist if you want to watch it later. ➕Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.You can also find other content by Roland on:The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1The War Room Mastermind 👉 https://www.youtube.com/channel/UC_TklN-xlrEg7gxnCcjzLtQ/?sub_confirmation=1Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1Mentioned in this episode:Join Roland & Ryan at Get Scalable LiveIf you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
🗓 November 18–20, 2025
📍 San Diego, CA
🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
🎧 As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.Get Scalable Live

Mar 1, 2024 • 24min
How to Turn Free Advice Into Profits
Learn how to convert free advice into profitable engagements by setting clear boundaries and showcasing expertise. Discover the power of structured plans, the psychology behind free services, and the importance of saying no. Gain insights on transitioning to professional client relationships and mastering difficult conversations. Plus, explore the benefits of acquiring successful businesses for rapid growth and wealth building.


