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Business Lunch
Is Your Social Media Strategy Outdated? Why Engagement Isn't King (and What Actually Is)
May 7, 2024
Digital marketing expert Ryan Deiss discusses the changing landscape of social media, emphasizing the shift from engagement to private interactions. Insights on the impact of followers, content creation challenges, and the role of influencers. Tips on adapting strategies for success in the new social media era.
30:51
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Quick takeaways
- High engagement metrics may not lead to content consumption, highlighting a shift towards social media as entertainment rather than a source of interaction.
- Brands need to focus on ad-driven content and utilize private channels for effective social selling in the changing social media landscape.
Deep dives
Social Media Engagement and Content Consumption
Engagement on social media does not necessarily translate to actual content consumption, according to a study discussed in the podcast. The report highlighted the disconnect between high engagement metrics like likes and shares and the lack of click-throughs to read the content. This trend indicates a shift towards social media as an entertainment feed rather than a source for meaningful interaction or content consumption.
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