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20min chapter
Is Your Social Media Strategy Outdated? Why Engagement Isn't King (and What Actually Is)
Business Lunch
The Evolution of Social Media Engagement
The chapter explores the shift in social media towards entertainment-oriented feeds, with a decline in posting frequency due to algorithm-driven visibility challenges. It discusses the diminishing influence of middle influencers and the rise of professional creators dominating engagement. The conversation emphasizes the importance of genuine interactions in specific communities and the impact of current social media strategies on brand engagement and influencer approaches.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode