The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Kylie Kelly | Visibility Coach & Audience Growth Strategist
Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be…Welcome to The Email Growth Show - the podcast for ambitious female business owners who want to build an online business in integrity and alignment with their life - and they want to see results fast. Long gone are the days of putting a freebie on your website & waiting 5 years to build a large, engaged email list. Who wants to wait that long? Certainly not me - and that’s why we do things differently around here. Through valuable & honest conversations we dive deep into relationship-based strategies to help you grow your email list WITHOUT relying on social media or paid ads. Get ready to discover alternative options you didn't even know existed, to help you grow your email list and make money in a way that feels aligned with your values and vision.I’m your host, Kylie Kelly, a visibility and email marketing strategist, who’s passionate about ditching the social media hustle and doing things differently. Why? Because as a solopreneur & mum of two little boys, my time is limited and I need to make sure that I implement strategies that actually move the needle in my business. In the last 2 years, I’ve grown my own email list from zero to almost 10,000 subscribers through the very same strategies I teach here: summits, bundles, freebie swaps, podcast guesting and so much more! Now, I can send an email and make sales - and that’s what I want for you too. Together, we’ll uncover the secrets to building an email list full of your ideal clients that will drive your growth & success faster than you thought was possible. If you’re a coach, course creator, or online business owner looking to grow your email list & elevate your email marketing, this podcast is for you. You'll find answers to questions like:- How can I grow my email list without social media?- What should I send to my email list every week?- How do I build trust with my email subscribers?- How can I monetize my email list effectively?- How do I write engaging email subject lines that boost open rates?- How do I find potential partners to collaborate with?Tune in for actionable email marketing tips and simple strategies to grow your online business without getting frustrated or burnt out. With a mix of solo episodes and guest interviews, you will walk away feeling empowered, inspired and equipped with practical steps to build a thriving email list and make social media optional.Ready to ditch the overwhelm and start to actually grow that email list - and have fun at the same time? Hit play on the latest episode, subscribe wherever you listen to podcasts and share with a fellow entrepreneur! Oh and don’t forget to grab my must-have collaborations guide to get you started right away! 🔗 Your - https://kyliekelly.com/guide
Episodes
Mentioned books
Apr 24, 2025 • 23min
Building Trust That Sells: The Power of In-Person Magic with Angela Henderson [Ep 191]
In this episode, I’m joined by powerhouse business strategist Angela Henderson to talk about what really moves the needle in online business - and spoiler alert, it’s not fancy funnels or viral content.We unpack how Angela turned a no-pitch, connection-driven live event into over $300,000 in mastermind sales... without selling from stage. We also dig deep into the mindset shifts behind visibility, how to stop sabotaging your own success, and why your next big sale might come from a simple follow-up email (yep, really).Whether you’re planning an in-person event, hiding behind your to-do list, or just avoiding your inbox (again) - this episode is your wake-up call and your warm hug all in one.What You’ll Learn:How Angela filled her mastermind without a single sales pitch from stageWhy the “fortune is in the follow-up” (and the $36K reminder to prove it)The 4 types of buyers - and how most launches forget about 3 of themHow to keep momentum going after your launch or live eventWhy trust, intimacy, and connection always convert better than urgencyConnect with Angela:Website: angelahenderson.com.auInstagram: @angelahendersonconsultingPodcast: The Angela Henderson Online Business ShowReady to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 21, 2025 • 6min
You Don’t Need More Content - You Need the Right Circle [Ep 190]
Think you need to post more content to grow your business? Think again.Today ’m breaking down why more content isn't the answer - and why getting in the right rooms with the right people matters 100x more than your next 90-day content plan.If you've been stuck thinking "maybe I just need to post more," this episode is your permission slip to stop screaming into the void and start building strategic proximity instead.What You’ll Learn In This Episode:Why content alone won't build your dream business (and what actually will)How "more content" became the laziest visibility advice onlineWhy proximity and relationships > random posting for visibilityPractical ways to find the right circles and expand your opportunitiesHow we build visibility ecosystems inside The Headliner MastermindDoors to Headliner are open! If you're ready for a strategic visibility plan (not just another content calendar), click here for more info! Let's get you seen by the right people, in the right places, in the right way.Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 17, 2025 • 8min
Why You Don’t Have to Choose Between a High-Ticket or Low-Ticket Business Model (Why You Should Have Both) [Ep 189]
Should you go all in on a high-ticket mastermind? Or keep it low-ticket and scalable? What if the real answer is... BOTH?In this episode of The Email Growth Show, I’m calling BS on the idea that you have to “pick a lane” when it comes to your business model. I’m sharing how I use both high-touch AND low-ticket offers in my business (plus free content too!) - and how they work together to create income, impact, and deeper client relationships.Whether you’re stuck choosing between coaching or a digital product… or wondering how to scale without burning out - this one’s for you.What You’ll Learn in This Episode:Why the "one model only" advice is so outdated (and limiting)How I built a layered offer suite using Headliner + The Email Growth ClubReal client journeys from bundle to membership to mastermindHow to create a simple, strategic customer journey that meets people where they areWhy your free content matters just as much as your paid offersNo more choosing one over the other - let’s build a business that’s aligned, scalable, and sustainable.Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 14, 2025 • 7min
My Honest Thoughts on Templates, Swipe Files & Generic Funnels [Ep 188]
In this fiery little mini episode, I’m sharing the real reason your copy/paste launch funnel isn’t converting - and why your audience is craving something WAY more human.Because here's the truth:People don’t buy because your funnel’s pretty. They buy because they trust you - and swipe files won’t build that for you.This episode is your permission slip to throw out the robotic, rinse-and-repeat marketing and start showing up in a way that actually feels aligned. Yes, templates can be helpful - but only if you know how to make them sound like you.What You’ll Learn in This Episode:The #1 problem with overused templates and swipe filesWhy cookie-cutter funnels fail (even if they “worked for her”)How to build connection and trust without burning outHow I use GPT bots + custom templates inside The Email Growth Club (and why they work)If your list is growing but your sales aren’t - this is the convo you didn’t know you needed.Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 10, 2025 • 12min
The #1 Strategy That’s Still Working in 2025: Trust [Ep 187]
There’s been a lot of talk lately about a “trust recession” - and honestly? I feel it too. The noise online is louder than ever, and your audience is craving something real. So how do we show up in a way that actually builds trust, not just visibility?I’m breaking it down with 5 simple ways to deepen trust with your audience - without the hustle, the fakery, or the AI-generated fluff.What You’ll Learn in This Episode:What a “trust recession” really means for your content + sales5 ways to build unshakable trust with your audience in 2025Why connection will always outperform conversionReal examples from my business (and what’s working right now!)Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 7, 2025 • 5min
Why I’m Not Just “In Email Marketing” Anymore [Ep 186]
In this short and sweet solo episode, I’m sharing a big shift that’s been brewing behind the scenes - and why I’m no longer calling myself just an “email marketing strategist.”This identity shift came from a powerful moment at a recent business retreat where I realized the title I’d clung to no longer felt aligned. The truth? I’m not just in email marketing… I’m in visibility, audience growth, and movement building.If you’ve ever felt like you’ve outgrown your niche or title, this one’s for you.What You’ll Hear in This Episode:The retreat moment that made me rethink how I describe my workWhy email is just one part of the visibility puzzleA behind-the-scenes look at my RISE Framework™How I’m evolving (and how you might be too)Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 3, 2025 • 9min
The 3 Visibility Platforms I’m Focusing On in Q2 (And What Visibility That Converts Actually Looks Like!) [Ep 185]
Grab exclusive access to Strategic Planning Sally here for free!Feeling stretched too thin by all the visibility advice out there? Like you’re meant to be on every platform, all the time, and still not getting results?In this episode of The Email Growth Show, I’m getting real about what visibility that actually works looks like - and spoiler alert, it’s not about going viral or burning yourself out.You'll learn the visibility strategies I’m focusing on right now for Q2 (and why), how to choose visibility channels that align with YOU, and the questions to ask yourself if you want to grow your audience without losing your mind.What You’ll Learn in This Episode:Why visibility without relationships won’t convert (and what to do instead)The 3 visibility channels I’m using right now to grow intentionallyHow I use Strategic Planner Sally (my AI biz bestie!) to map it all outWhy you don’t need to be everywhere - just in the right placesWhat sustainable, relationship-first audience growth really looks like!Links Mentioned in the Episode:Grab exclusive access to Strategic Planning Sally here for free!My V2 Visibility Framework: How You Can Grow Your Email List with Collaborations & SEO [Ep 149]Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Apr 1, 2025 • 10min
My Best Performing Emails in March [Ep 184]
Ever feel like you're not emailing your list enough… or maybe you're worried you're emailing them too much? This episode is your permission slip to focus on connection over constant selling.In March, I shifted out of launch mode and into nurturing mode - and today, I’m pulling back the curtain on exactly what I sent, how my emails performed, and what I learned from showing up with value first.If you’ve ever questioned whether your audience really wants to hear from you when you’re not launching, this episode will give you the data and encouragement you need to keep building relationships through email - on your terms.What You’ll Learn in This Episode:How many emails I sent in March (spoiler: it was a lot fewer than February!)The email that got 258 clicks and why it performed so wellWhy value-driven, non-salesy emails had the highest engagementWhat I learned from an email that had a huge open rate but didn’t convertHow to nurture your list in between launches without going quietLinks to mentioned March emails:The Ultimate Email Marketing Bundle is here! 🥳Are you actually legally covered? Let’s check. 👀You don’t need to do more to be visible. You just need this.Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Mar 27, 2025 • 25min
Crafting a Pinterest SEO Strategy that Gets You Found With Heather Farris [Ep 183]
In this episode, I’m joined by Pinterest expert Heather Farris to talk about how you can tap into Pinterest as a powerful search engine to grow your email list, increase website traffic, and bring in evergreen leads - without ever dancing on Reels.Whether you’re starting from scratch or dusting off an old Pinterest account, Heather breaks down a simple, SEO-driven strategy that actually works (and won’t eat up all your time). This is your permission slip to build a Pinterest strategy that runs in the background - while you binge trash TV or work in your pyjamas.What You’ll Learn:Why Pinterest is one of the most underused list-building platformsThe exact step-by-step strategy to grow your traffic with Pinterest SEOHow many pins you really need per blog, podcast, or landing page (it’s not what you think)The truth about Pinterest traffic by niche (Heather shares real client numbers!)How to use AI to write pin copy and save hours each monthWhat to do if your Pinterest account is five years old and a total mess (yes, it's me!)Mentioned in the Episode:Heather’s YouTube Tutorial: How to Audit an Old Pinterest AccountHeather’s PinBot (AI tool to generate Pinterest descriptions fast)Connect with Heather:Website: heatherfarris.com YouTube: @heatherfarris Instagram: @heatherfarrisandcoReady to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Mar 20, 2025 • 9min
The #1 Thing Your Lead Magnet Needs To Do (But Most Don't) [Ep 182]
If you've ever created a freebie, promoted it like crazy, and then wondered why those new subscribers never actually buy from you, this episode is going to change everything.Your lead magnet isn’t just about growing your email list - it’s about attracting the right people and leading them toward your paid offer. Today, I’m breaking down the number one mistake most business owners make with their lead magnets and how you can tweak yours to build demand for your offer while pre-qualifying the right subscribers.What You’ll Learn in This Episode:Why so many lead magnets fail to convert subscribers into buyersHow to make sure your lead magnet naturally leads to your paid offerThe power of teaching the what, but not the full how How to structure your email sequence to turn freebie downloaders into paying clients 5 key takeaways to make sure your lead magnet actually worksYour lead magnet isn’t just about getting people on your list - it’s about nurturing the right audience and turning them into buyers!Ready to grow your audience with less hustle? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $66 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Click here for details p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
