Will Apple Mail Ruin Your Open Rates? The Truth About AI Summaries [Ep 180]

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Big changes are coming to email marketing, and if you send emails, you NEED to know about this. Apple Mail is rolling out AI-generated summaries, replacing the preview text you carefully craft.

So what does this mean for you? Will your open rates drop? Do subject lines matter even more now? And how do you make sure your emails still get opened and read? In this episode, I’m breaking down everything you need to know about this update, how it affects your email strategy, and what you can do right now to stay ahead.

What You’ll Learn in This Episode:

• What Apple Mail’s AI summaries are and how they’re replacing preview text.
• Why your sender name matters more than ever (and how to build trust with your list).
• Why subject lines are still your most powerful inbox tool.
• How AI-generated summaries could impact your open rates - and what to do about it.
• The importance of your first few email sentences (and how they might influence AI-generated previews).
• Simple steps to adapt your email marketing strategy right now.

Ready to grow your audience with less hustle and more alignment?

START WITH THE QUIZ:
Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality:
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