The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners

Jillian Leslie, an OG blogger and tech founder, joins to discuss the psychology of lead magnets. She reveals the six buying triggers that can boost your conversion rates. Listeners learn how to create must-have freebies that genuinely solve problems and avoid the trap of boring PDFs. Jillian offers insights on simplifying tech challenges for new entrepreneurs and emphasizes the importance of pre-selling and emotional connections in marketing. Tune in to discover how to refine your lead generation strategy for better results!

Text Kylie a question to be featured on a future episode!In this episode, I’m pulling back the curtain on what actually matters after a big list growth moment - whether it’s a summit, bundle, podcast feature, or your own launch. Because here’s the truth:List growth isn’t the problem. It’s what you do next that matters.So if you’ve just had a wave of new subscribers join your world, this episode will walk you through the exact nurture strategy I use to turn fresh leads into warm, ready-to-buy humans.What You’ll Learn in This Episode:The biggest mistake most business owners make after growing their listHow I personally onboard and nurture new subscribers after a bundle or summit3 things you must do within 7 days of someone joining your listWhy trust (not automation) is your most powerful conversion toolHow to shift from “list-building mode” to sustainable connection and conversionPlus, I’ll share why I’ve swapped out traditional welcome sequences for a “Start Here” email - and how that one simple change has created deeper engagement right from the start.If your list just grew (yay!) - let’s make that growth mean something.Links Mentioned:Ep 144: How To Nurture Your Email List & Start Conversations with Sophia ParraReady to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!Today I’m peeling back the curtain on something we don’t talk about enough in online business...What if the answer isn’t to try harder… but to pause?If your last launch flopped, your content feels heavy, or you’ve been whispering “maybe I’m just not cut out for this” - this one’s for you.What You’ll Learn in This Episode:Why we don’t talk enough about the in-between seasons of business (& how they impact your mindset)What I learned from a client who swapped urgency for a Pause Plan - and finally started breathing againWhat a Pause Plan could look like (real examples + low-pressure ideas)How to know if you’re truly in burnout - or just disconnected from your own voiceWhy pausing isn’t quitting (and how to reconnect with your business without pushing harder)This episode isn’t another strategy session or productivity hack. It’s a love note to the part of you that’s quietly craving space and permission to rest without guilt.Because sometimes the most powerful thing you can do for your business… is pause.Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!In this episode, I’m joined by email marketing queen Allison Hardy for a behind-the-scenes look at how she grew her email list from 4,000 to over 10,000 subscribers - all by leaning into bundles, using my Bundle Like A Boss dashboard, and getting support inside The Email Growth Club.No ads. No burnout. No social media hamster wheel.Just one smart strategy, executed consistently - with massive results.What You’ll Learn in This Episode:Why Allison ditched expensive ads for high-converting bundlesHow she grew her email list by 6,000+ in under a yearThe exact system she followed using the Bundle Like A Boss dashboardThe real difference between generic bundles and high-converting onesWhy niching your bundle might actually get better resultsHow list growth led directly to increased membership sales (yes, cha-ching!)Connect with Allison:Website: https://www.allisonhardy.com/Instagram: https://www.instagram.com/allison_hardy_$80,000 Email Template: Click here!Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!This week marks a massive milestone - 200 episodes of The Email Growth Show 🎉And I couldn’t let it pass without sitting down to reflect, rewind, and share what I wish I’d known back at episode one. From the lessons I learned the hard way to the advice I now give my clients inside The Email Growth Club and Headliner Mastermind - this one’s honest, unfiltered, and full of clarity for wherever you are in your business journey.What You’ll Learn in This Episode:Why "more content" is not the answer (and what to focus on instead)The mindset shift that finally helped me stop comparing my timeline to everyone else'sHow visibility actually works - and why being seen isn't the same as being knownWhy sustainable business doesn't happen by accident — and what I’d prioritize if I could start againThe one thing I’ve learned about building community that changed everythingA Love Note to You: If you’ve been here for one episode or all 200 - thank you. This show exists because of YOU. Your DMs, shares, reviews, and support mean the world to me. Wanna Celebrate With Me? Send me a message on Instagram @kyliekelly and tell me what your favorite episode has been so far - or share this one with a biz bestie who needs a little reminder that slow growth is still growth.Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!In this week’s episode, I’m joined by SEO strategist and agency owner Britt Reber to uncover why SEO still deserves a seat at your marketing table - especially if you’re building your business without dancing on reels or throwing cash at ads.Britt breaks down her 3-part traffic system that’s helping online business owners show up on Google (without needing to spend 10+ hours a week geeking out over keywords). We’re talking simplified SEO, visibility that compounds, and the one tech tweak you can make today to tell Google exactly what you want to rank for.What You’ll Learn in This Episode:The 3 SEO traffic secrets you can implement with just 2 hours a monthWhy Google still drives high-quality leads (and how to get more of them)How to skip the overwhelm and get started without doing keyword researchThe truth about backlinks (and how to start building them now)Britt’s exact advice for what to do if you’re in a saturated niche like coaching and more!Connect with Britt:Website: https://growingyourtraffic.comInstagram: @GrowingYourTraffic3 Steps To Unlock Unlimited Traffic Without Paid Ads PDF - click here!Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!This week I’m walking you through exactly how I’d grow my email list from scratch in 2025 - no social media, no paid ads, no burnout.This is a step-by-step breakdown of what I’d ignore completely, what I’d focus on instead and the exact moves I’d make to build a powerful, engaged list from zero.Spoiler: it’s not about doing more - it’s about doing what actually works.What You’ll Learn in This Episode:Why most “visibility hacks” are just busywork (and what I’d stop doing today)The 3 strategic moves I’d focus on if I were starting from scratchHow to position a lead magnet that actually leads to paid offersWhy bundles, podcast guesting, and freebie swaps still work in 2025The email approach I’d use to build connection from Day 1How to build momentum without burning outIf you’ve been wondering how to grow without going viral, this is the strategy roadmap you’ve been craving!Mentioned in the Episode:Ep 182 – “The #1 Thing Your Lead Magnet Needs To Do (But Most Don’t)”Ep 113 – “Harnessing the Power of Bundles - Why They Accelerate Your Email List GrowthEp 151 – “How to Host Your Own Bundle”Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!In this week’s mini episode, I’m throwing some loving truth your way: you’re not inconsistent, unmotivated, or broken - your business just might not be designed to fit you.Because here’s the thing: burnout doesn’t always come from doing too much. Sometimes it comes from doing too much of the wrong stuff - the “shoulds,” the noise, the strategies that look good on paper but feel like crap in practice.If you’ve been tired, stuck, or spiraling in self-doubt… this one’s for you.What You’ll Learn in This Episode:Why feeling exhausted isn’t a discipline problem - it’s a design problemHow to tell if your business is aligned with your actual energy and goalsWhy burnout might be your body waving the red flag on misaligned strategiesWhat building a visibility plan around you really looks likeHow I help my clients step into business models that feel like home - not hustleIf you’re done blaming yourself for what isn’t working… and ready to start building a business that actually fits your life, tune in now.Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!This week I’m pulling back the curtain on what really happened behind the scenes of hosting over 60 expert interviews for Inside The Inbox - and how it’s changed the way I run my business, show up as a leader, and support my clients in growing their audience through aligned visibility. Because spoiler: it wasn’t just good for list growth. It transformed how I think, how I sell, and how I lead. What You’ll Learn in This Episode: The 5 biggest lessons I’ve learned from hosting 60+ visibility-focused interviewsWhy there’s no one way to grow - and why that’s a good thingHow intimate audio-only conversations converted better than polished presentationsWhat happens when you stop shouting and start curatingHow hosting Inside The Inbox elevated my positioning and created long-term content fuelIf you’ve ever wanted to host a summit, start a podcast, or create a visibility platform - but felt like you “weren’t ready” or “not qualified” - this episode is your permission slip.Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!

Text Kylie a question to be featured on a future episode!Inside The Inbox is live - SIGN UP HERE: http://kyliekelly.com/inboxEver wondered what actually works when it comes to list growth and email marketing in 2025? In this behind-the-scenes episode, I’m breaking down exactly what happened inside my inbox in April - the emails I sent, the best-performing subject lines, and how I added 346 new subscribers without paid ads, endless reels, or overthinking the damn funnel.From raw, real storytelling to a $50 live workshop that brought in new subscribers and sales — I’m showing you how powerful email can be when it’s human, honest, and strategic AF.What You’ll Learn in This Episode:How many emails I sent (and why nobody freaked out about it)The email that hit a 51.2% open rate and 1.8% click rate - and what made it stand outWhy storytelling and authenticity are STILL outperforming polished funnelsHow I grew my list by 346 new subscribers with one bundle, one summit, and one workshopWhy list growth isn’t just a numbers game - and how to make subscribers stayLinks to mentioned April emails:Real numbers. Real results. Real visibility.Want a sold-out launch? Open this!Ready to grow your audience with less hustle and more alignment? START WITH THE QUIZ: Not sure where to focus your visibility efforts? Take my free 2-minute quiz to discover the visibility strategy that matches your business personality: ⚡️ kyliekelly.com/quiz NEED CLARITY FAST? Grab a Business Breakthrough - a 30-minute diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here JOIN THE MEMBERSHIP: Inside The Email Growth Club, you’ll learn how to grow your email list (and make it convert) with bite-sized trainings, live coaching, and a visibility-first strategy. ⚡️ $77/month - Join here READY FOR HIGH TOUCH SUPPORT? Apply to join Headliner, my mastermind for women ready to show up boldly and build their audience with clarity and strategy. ⚡️ $550/month - Apply here p.s - Loving the show? Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!