The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
Kylie Kelly | Visibility Coach & Audience Growth Strategist
Are you frustrated with the endless grind of marketing your online business on social media and seeing minimal results for your efforts? Do you wish you could grow your email list in a way that feels good to you - and actually works - so you can start to make reliable revenue? Imagine having a business that’s not only easy and fun but also aligns with your life, allowing you to be the mother - and woman - you want to be…Welcome to The Email Growth Show - the podcast for ambitious female business owners who want to build an online business in integrity and alignment with their life - and they want to see results fast. Long gone are the days of putting a freebie on your website & waiting 5 years to build a large, engaged email list. Who wants to wait that long? Certainly not me - and that’s why we do things differently around here. Through valuable & honest conversations we dive deep into relationship-based strategies to help you grow your email list WITHOUT relying on social media or paid ads. Get ready to discover alternative options you didn't even know existed, to help you grow your email list and make money in a way that feels aligned with your values and vision.I’m your host, Kylie Kelly, a visibility and email marketing strategist, who’s passionate about ditching the social media hustle and doing things differently. Why? Because as a solopreneur & mum of two little boys, my time is limited and I need to make sure that I implement strategies that actually move the needle in my business. In the last 2 years, I’ve grown my own email list from zero to almost 10,000 subscribers through the very same strategies I teach here: summits, bundles, freebie swaps, podcast guesting and so much more! Now, I can send an email and make sales - and that’s what I want for you too. Together, we’ll uncover the secrets to building an email list full of your ideal clients that will drive your growth & success faster than you thought was possible. If you’re a coach, course creator, or online business owner looking to grow your email list & elevate your email marketing, this podcast is for you. You'll find answers to questions like:- How can I grow my email list without social media?- What should I send to my email list every week?- How do I build trust with my email subscribers?- How can I monetize my email list effectively?- How do I write engaging email subject lines that boost open rates?- How do I find potential partners to collaborate with?Tune in for actionable email marketing tips and simple strategies to grow your online business without getting frustrated or burnt out. With a mix of solo episodes and guest interviews, you will walk away feeling empowered, inspired and equipped with practical steps to build a thriving email list and make social media optional.Ready to ditch the overwhelm and start to actually grow that email list - and have fun at the same time? Hit play on the latest episode, subscribe wherever you listen to podcasts and share with a fellow entrepreneur! Oh and don’t forget to grab my must-have collaborations guide to get you started right away! 🔗 Your - https://kyliekelly.com/guide
Episodes
Mentioned books
Oct 23, 2025 • 12min
Why Black Friday Won’t Save Your Business (And What To Do Instead) [Ep 220]
Black Friday doesn’t build trust - it just shines a spotlight on whether your audience already trusts you or not. And if that trust isn’t there yet? No discount, bundle, or flash sale will fix it.In this episode, I share why Black Friday won’t magically save your business (or your sales) - and how to use this season strategically to grow, nurture, or sell in a way that actually feels aligned.What You’ll Learn in This Episode:Why discounting isn’t the shortcut you think it isThe three real reasons your Black Friday sale isn’t convertingHow to know if you have a volume or messaging problemThe 3 ways to approach Black Friday: Lead, Nurture, or SellMentioned in this episode:My 2023 Black Friday Numbers Revealed - & How You Can Plan For Your Own Black Friday Success This Year [Ep 159]Black Friday Toolkit - $37Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Oct 16, 2025 • 9min
Your Email List Won’t Convert If Your Positioning Isn’t Clear [Ep 219]
Listen to this episode if:You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing.In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it.What You’ll Learn in This Episode:The real reason engagement drops even when your list is “growing”How unclear positioning confuses your audience and kills conversionsWhy the way you grow your list determines how well it performs later Simple questions to audit your positioning and message clarityI’ll share how one of my clients, while hosting a summit, compared two lists - one big and quiet, one smaller but wildly responsive - and how that one conversation perfectly illustrates the power of clear brand positioning.Because here’s the truth: people don’t buy from the most consistent sender… they buy from the clearest communicator.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Oct 9, 2025 • 11min
What I Wish Women on Stage Would Do Differently [Ep 218]
This week’s episode is part truth bomb, part love letter to women in business.I just got back from a beautifully run event - but after sitting through keynote after keynote that started with “Let me tell you about when I hit rock bottom…” I couldn’t help but wonder… have we not evolved?Today I’m breaking down why the “rock bottom to breakthrough” story has become the default setting for female entrepreneurs - and why it’s keeping so many of us stuck waiting for our own tragedy before we feel worthy of being seen.What You’ll Learn in This Episode:Why vulnerability ≠ credibilityHow we’ve confused drama with depthAnd what authentic storytelling looks like nowIt’s time to retire the trauma template and make room for real stories of growth, nuance, and leadership.This one’s equal parts rant and revelation - and I have a feeling it’ll hit home.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Oct 2, 2025 • 11min
Stop Hiding Your Expertise: How to Be Seen Without Feeling Braggy [Ep 217]
So many brilliant women downplay their expertise because they’re terrified of looking braggy, arrogant, or “too much.”Here’s the truth: hiding your brilliance doesn’t serve anyone - not you, not your clients, and not the people desperately waiting for the transformation you can bring.What You’ll Learn in This Episode:Why staying small and quiet is keeping you invisible (and broke)The difference between bragging and owning your brillianceMy own journey from “I’m just an introvert” to stepping into my Big Deal Energy (with thanks to my biz bestie Leanne Sia) Practical ways to start being seen without feeling gross or ego-drivenIf you’ve been waiting for someone else to pat you on the back and shine the spotlight your way, here’s the reality: it’s probably never going to happen. It’s your job to claim your space and own the empire you’re building.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 25, 2025 • 23min
How To Declutter Your Digital Space as a Business Owner with Tracey Hoth [Ep216]
Today I’m joined by professional organizer and life coach Tracy Hoth who helps people reclaim calm and clarity in their home, business, and digital world. With more than 16 years of organizing experience, Tracy applies her signature 5-step framework to everything from messy downloads to overloaded calendars - and she believes organization is about creating space to do your best work, not just making things look pretty. If you’re sick of cluttered files, chaotic Canva accounts, endless open browser tabs, or to-do lists that feel like they’re screaming at you - this episode is for you.What You’ll Learn in This Episode:The 5 steps to organize anything - sort, purge, assign homes, set limits, maintain.How to use just five file folders (operations, marketing, content, education, clients) to anchor your digital system.Why naming files and being consistent is more powerful than colour-coding perfection.How Tracy manages her schedule and to-do list to reduce overwhelm.Guest Spotlight: Tracy HothTracy Hoth (rhymes with “both”) is the heart behind Simply Squared Away. Since launching her organizing business in 2008, she’s guided hundreds of clients - from homes to offices - and mentors coaches and entrepreneurs on creating order in their work and life. Links & ResourcesWebsite: https://simplysquaredaway.com/Learn her 5 file folder system (on-demand class): CLICK HEREMy podcast episode with Tracey: 108 | Tired of Social Media? Grow Your Audience Like This Instead With Kylie KellyReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 19, 2025 • 10min
How to Be Seen by the Right People (& Turn Visibility Into Clients) [Ep 215]
Are you hustling to get visible… but still not booking the clients you actually want?In this episode, I’m breaking down why visibility alone doesn’t work and what to do instead so your efforts actually lead to conversions. From the biggest mistakes I see women making, to the three visibility audit questions I walk my clients through, to how to position your freebie or quiz so it naturally connects to your paid offers… this is a practical, no-BS guide to turning visibility into revenue.What You’ll Learn in This Episode:The #1 visibility mistake keeping women stuck in busy-but-broke modeWhy murky messaging and vague freebies kill your conversionsHow to audit your visibility with 3 simple but powerful questionsThe exact pathway to turn visibility into paying clients (without burning out)Why positioning is the silent killer of conversions and how to fix itIf you’re tired of chasing empty opportunities that look good on paper but don’t move the needle, this one’s for you.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 11, 2025 • 15min
Trapped by Social Media? How to Grow Your Business Without Posting Every Day [Ep 214]
Do you ever feel like your entire business lives or dies by your last Instagram post?Like the algorithm is your moody business partner who never pulls their weight?Here’s the truth: you don’t have to post every single day to grow. In fact, the more you chase visibility on rented land, the more your business stays stuck.In this episode, I’m calling out the social media trap in 2025, why the old playbook is broken, and what actually works if you want a business that lasts.What You’ll Learn in This Episode:The lie that “more posting = more sales” (and why the algorithm is stacked against you)Why organic reach has collapsed and why it’s not your fault if your reels aren’t convertingThe 3 things that really grow your business: Clarity, Connection, and CredibilitySmart swaps to replace daily posting with strategies that compound over timeA client story that proves you can sell more while posting lessIf you’re tired of dancing for the algorithm, this episode will give you permission (and a plan) to build your empire off social media!Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Sep 4, 2025 • 9min
How People Are Really Buying in 2025 (And Why Charging What You’re Worth Isn’t Enough) [Ep 213]
Still hanging onto the advice to “just charge what you’re worth”? Here’s the truth: in 2025, buyers don’t care what you’re worth if they don’t trust you’ll deliver.What You’ll Learn in This Episode:Why “charge what you’re worth” falls flat in today’s marketThe 3 things buyers actually look for before they investA real client story that proves clarity beats confidence every timeIf you’ve been raising your prices but still hearing crickets - this one’s for you.Ready to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Aug 28, 2025 • 22min
How to Replace ALL Your Marketing With A Single Story with Kris Jones [Ep 212]
Today I’m joined by messaging expert and storytelling strategist Kris Jones, who shares how one powerful narrative - rooted in timeless storytelling structure - can transform your brand, boost your confidence, and radically increase conversions.Kris believes you don’t need 17 different stories or a flashy founder origin tale to attract aligned clients. You just need one clear, compelling story that positions your client as the hero and you as their trusted guide.What You’ll Learn in This Episode:Why most websites and content fail to convert (and how to fix it)The real reason you struggle to “talk about what you do” clearlyHow to write one brand story that stretches across your entire businessThe story structure Kris uses to help her clients 5x their prices and close more sales callsWhat it means to mine for the “gold” in your messaging (and how to start)Guest Spotlight: Kris JonesHand-selected as a mentee by StoryBrand's Donald Miller, Kris Jones has cracked the code on turning expertise into sales. After 20 years of crafting stories for giants like Nike and Adidas, she discovered something shocking: a single, well-told story can replace all your marketing and double your revenue. Today, she helps coaches and consultants scale from 30K to 300K months using her Signature Story-Selling SystemTM – proving that you don't need endless content or complicated funnels to attract premium clients. Just one story, toldwell.Website: https://www.reddoordesigns.com Free Resource: How to Write Compelling Copy in 5 Minutes FlatBook a Money-Making Messaging Call with Kris: https://krisjones.co/money-making-messaging-callReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
Aug 21, 2025 • 11min
5 Shifts I'm Making to Scale Without Social Media in Q4 [Ep 211]
In this episode, I’m walking you through the 5 strategic shifts I’m making to scale without relying on social media in Q4 - and how you can do the same.We’re talking visibility that stacks, offers that don’t need reinventing, and the biggest Q4 traps I’ve seen (and fallen into myself). You’ll also get a taste of what we’ll be mapping out together at The Empire Expansion Event next month - my free two-day planning experience for six-figure women building their empires off social.So if you’re ready to: → Stop winging it through the most important quarter of the year → Avoid the Black Friday burnout spiral → Set yourself up to roll into January in momentum mode (not panic mode)...This one’s for you.LINKS MENTIONED: 👑 Grab your free pass to The Empire Expansion Event: https://kyliekelly.com/eventReady to grow your business without social media or burnout? NEED CLARITY FAST? Grab a Business Breakthrough - a personalised diagnostic to uncover your biggest growth opportunity right now. ⚡️ $44 - Book here p.s - Loving the show?Hit follow or subscribe so you never miss a new episode. And if you want to support the podcast, sharing it with a biz friend is the best way to spread the love!
