The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners Fix Your Freebie: The Psychology of Lead Magnets That Convert with Jillian Leslie [Ep 204]
Jul 4, 2025
Jillian Leslie, an OG blogger and tech founder, joins to discuss the psychology of lead magnets. She reveals the six buying triggers that can boost your conversion rates. Listeners learn how to create must-have freebies that genuinely solve problems and avoid the trap of boring PDFs. Jillian offers insights on simplifying tech challenges for new entrepreneurs and emphasizes the importance of pre-selling and emotional connections in marketing. Tune in to discover how to refine your lead generation strategy for better results!
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Must-Have Freebie Triggers
- Your freebie must solve a concrete, pokey problem that matters to your audience.
- It should trigger emotional or practical purchasing drives to make people want to exchange their email for it.
Keep Freebies Short and Simple
- Create freebies short enough to solve a real problem; avoid overwhelming PDFs or ebooks.
- Use cheat sheets or one-page guides to deliver simple, actionable value quickly.
Pre-Sell Before Creating Course
- Pre-sell your course or product to validate demand before creating it.
- If you can’t get pre-sales, reconsider building the offer to avoid wasted effort.