Crafting a Pinterest SEO Strategy that Gets You Found With Heather Farris [Ep 183]

In this episode, I’m joined by Pinterest expert Heather Farris to talk about how you can tap into Pinterest as a powerful search engine to grow your email list, increase website traffic, and bring in evergreen leads - without ever dancing on Reels.

Whether you’re starting from scratch or dusting off an old Pinterest account, Heather breaks down a simple, SEO-driven strategy that actually works (and won’t eat up all your time). This is your permission slip to build a Pinterest strategy that runs in the background - while you binge trash TV or work in your pyjamas.

What You’ll Learn:

• Why Pinterest is one of the most underused list-building platforms
• The exact step-by-step strategy to grow your traffic with Pinterest SEO
• How many pins you really need per blog, podcast, or landing page (it’s not what you think)
• The truth about Pinterest traffic by niche (Heather shares real client numbers!)
• How to use AI to write pin copy and save hours each month
• What to do if your Pinterest account is five years old and a total mess (yes, it's me!)

Mentioned in the Episode:

• Heather’s YouTube Tutorial: How to Audit an Old Pinterest Account
• Heather’s PinBot (AI tool to generate Pinterest descriptions fast)

Connect with Heather:

Website: heatherfarris.com
YouTube: @heatherfarris
Instagram: @heatherfarrisandco

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