In this episode, Celisa Steele interviews Erica Salm Rench, COO of rasa.io, about AI in marketing, personalization, and email strategies. They discuss the potential of Chat GPT, the use of AI in learning business marketing, and techniques for email personalization and standing out in crowded inboxes.

Just as taking time to look back and reflect is a good practice, so too is taking time to look ahead and plan. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele share survey data about what learning businesses plan to focus on in 2024. You can use the data for quick benchmarking and to help you get clearer about your learning business’s priorities for the year ahead. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode392.

Reflection is a good practice, in life and in learning, especially for those working in and for learning businesses. But it’s all too easy to skip because taking time to reflect often isn’t as pressing and urgent as other things on the to-do list. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele act as avatars and model doing the behavior they encourage others to engage in periodically as they reflect back on 2023. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode391.

Strategy and collaboration in open, loosely connected, complex networks require a different approach than the top-down planning that has long dominated organizational strategy-setting. In this redux episode of the Leading Learning Podcast, co-host Celisa Steele talks with Ed Morrison, who pioneered Strategic Doing, an approach to strategy and collaboration in open, loosely connected, complex networks, and who co-authored Strategic Doing: Ten Skills for Agile Leadership. Celisa and Ed talk about what Strategic Doing is, some of the practical skills needed to do it well, and how learning businesses might apply it. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode390.

Giving and receiving feedback is harder than most people think. Learning business professionals need to take the time to study the art and science of feedback because of the critical role feedback plays in learning. In this redux episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele discuss how to give and receive feedback effectively, common misconceptions about feedback, and the tremendous impact feedback can have on learning. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode389.

Trust is fundamental in marketing. Without trustworthy marketing, products and services, no matter how excellent, will languish because today, by default, audiences doubt what marketers say. What this means is learning businesses need to do the work to collect and use evidence to back up their marketing claims. In episode 388 of the Leading Learning Podcast, co-host Jeff Cobb talks with Melanie Deziel about exactly how to do that. Melanie is co-author of Prove It: Exactly How Modern Marketers Earn Trust. Drawing on an elegant and simplifying framework from Prove It, Melanie and Jeff discuss five types of claims businesses often make—claims about convenience, comparability, commitment, connection, and competence—and three types of evidence that can back up those claims—corroboration, demonstration, and education. The conversation is both thought-provoking and highly practical. If you’re looking to make sure your learners see you as a trustworthy source of content—and you should be looking to do that—then this episode is for you. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode388.

Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along. In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.

What is capacity? The dictionary defines capacity as “the facility or power to produce, perform, or deploy.” But we dig deeper to look at what capacity means for learning businesses. We explore three key facets of capacity (people, technology, and processes), look at capacity both as an assessment of current reality and a way to think about an ideal future state, and touch on how capacity plays out at three levels (individual, organization, and community). Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode386.

You’ve heard it said that culture eats strategy for lunch, and getting culture right is arguably even more important for learning businesses than for other types of organizations because the creation of a culture that truly embraces learning is so integrally tied to both what a learning business does internally and what it offers externally. This means learning business leaders need to give time and energy to fostering an awakened culture. In this episode of the Leading Learning Podcast, number 385, co-host Jeff Cobb talks with Catherine Bell. Catherine is the founder and author of The Awakened Company, and she’s passionate about being of service to humanity and the planet. Catherine believes that, if we’re going to solve the problems that we face, we have to organize differently, and healthy culture will allow us to do that. Catherine and Jeff talk about organizational culture, thriving relationships, viewing everyone as a leader, hiring and retention, the impact of events like the rise of generative AI and COVID on culture, the four I’s of transformational leadership, and more. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode385.

On average, we make 35,000 decisions a day. The sheer quantity means a process for making effective, successful decisions is a foundational aspect of leadership. But decision-making isn't often taught in school or on the job. In this episode of the Leading Learning Podcast, number 384, co-host Celisa Steele talks with Jack Flaherty, author of The Decision Switch: 7 Principles of Successful Decision-Making, about his decision-making framework, decision-making as a process (not an event), the importance of self-reflection in getting better at decision-making, the role of empathy in decision-making, and the benefits of incorporating an effective decision-making process into an organization's culture. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode384.