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Leading Learning Podcast
401: Developing Business for a Learning Business
Mar 19, 2024
Explore the essential role of business development skills in a successful learning business. Learn about the benefits of strategic partnerships and relationship cultivation for sustainable growth. Discover the importance of nurturing customer relationships and adopting a consultative approach. Dive into the advantages of collaborative partnerships with academic programs and other sectors. Understand the significance of investing in business development for maximizing reach and impact.
27:43
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Quick takeaways
- Investing in business development is essential for learning businesses to enhance reach, revenue, and impact.
- Proficient business development professionals must excel in sales, strategy execution, relationship-building, and consulting to drive growth and partnerships.
Deep dives
The Importance of Business Development for Learning Businesses
Business development is crucial for enhancing the reach, revenue, and impact of learning businesses. While resources often focus on instructional design and financial acumen, the significance of business development is sometimes overlooked. The competitive learning market necessitates a shift towards business-to-business initiatives, emphasizing growth through partnerships and customized solutions for organizations.
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