

Startup Hypeman: The GOAT to Market Show
Startup Hypeman
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Apr 18, 2021 • 60min
S16E2: Maximizing Results with Minimal Inputs with Advisor Jim Vaselopulos
There's this weird obsession with hustle culture, where you're made to feel that if you're not working 70 hour weeks, putting in time on weekends, and skipping holidays that you must be doing something wrong. But that lifestyle simply isn't sustainable and you either end up burning out or making really bad personal decisions. What if there was another way? And not just from a mindset perspective, but from an operations perspective? Jim Vaselopulos, host of The Leadership Podcast, has been in the game for a long time, building his name as a sales leader, C-suite advisor, and investor. You'd think with so much experience he must have done this through hustling hard day in and day out. But not so much — in fact Jim describes himself as lazy. Jim's been a mentor of mine for several years and he steps to the mic to share his strategies on how can get more by doing less.Find Jim online:LinkedIn: https://www.linkedin.com/in/jimvaselopulos/Find Rafti advisors:https://www.raftiadvisors.com/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! Hosted on Acast. See acast.com/privacy for more information.

Apr 11, 2021 • 58min
S16E1: Owning Product-Market Fit with Dolr CEO Naveed Iqbal
The journey to product-market fit is just that — a journey. Many companies think they have it, when in fact they don't. Others struggle to really break through. Naveed Iqbal's startup Dolr helps people to get $0 student loan debt faster. They operate as both a B2C and B2B model, targeting organizations to offer Dolr as an employee benefit. With multiple target audiences they've had to make sure they have PM-fit at both the end user and the economic buyer levels. And on their path towards owning it at this stage, they've learned a lot of tough lessons around looking at the data, recognizing confirmation bias, and making hard decisions related to growth. Naveed steps to the mic in our season premiere to share these lessons and advice for scaling up.Find Naveed online:https://www.linkedin.com/in/naveed-h-iqbal/Find Dolr online:https://www.getdolr.com/https://www.instagram.com/getdolrhttps://www.linkedin.com/company/dolr/Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! Hosted on Acast. See acast.com/privacy for more information.

Feb 21, 2021 • 50min
S15E12- Identifying Your Highest Value Customers with Indifit Chief Exercise Officer Cheryl Kemp
Not all customers are created equal.Not all revenue is created equal.This fundamental understanding determines whether you’re chasing distractions or chasing growth.Indifit CEO Cheryl Kemp realized as the company gained traction that even though its customers could all be categorized within the fitness industry, they needed deeper segmentation to improve their offering, focusing on a specific sub-niche in order to turn these customers into raving fans.She steps to the mic in our season finale to share their findings, process, and journey to product-market fit.Find Cheryl online:Instagram: https://www.instagram.com/cherylplease/LinkedIn: https://www.linkedin.com/in/cheryl-kemp/Find Indifit online:Website: https://www.indifit.co/ Hosted on Acast. See acast.com/privacy for more information.

Feb 14, 2021 • 48min
S15E11: Empowering Your Team To Be Their Best with Teamworks Sales Director Larry Long, Jr.
Every leader has a job to not only make decisions for the company, but enable employees to make decisions for themselves. To pave the way but avoid getting in the way. To handhold but not handcuffed. Many leaders struggle with this, especially as more and more responsibilities get delegated. So how do you empower your team to perform their best every single day? Teamworks Sales Director Larry Long steps to the mic this week, bringing his infectious energy with him to talk through his experience and advice, in what I can only describe as like being part of a TEDTalk.Find Larry online:Twitter: https://twitter.com/larrylongjrLinkedIn: https://www.linkedin.com/in/longjr7/Find Teamworks online:Website: https://www.teamworks.com/ Hosted on Acast. See acast.com/privacy for more information.

Feb 6, 2021 • 49min
S15E10: How To Combat Zoom Fatigue With Volley CEO Josh Little
After almost a year of doing seemingly everything virtually, I think it's safe to say that many of us have Zoom Fatigue. Zoom and other video conferencing went from a tool to hold business meetings to how we celebrate birthdays, holidays, happy hours, and hangouts with friends. For me personally, I feel like my eyeballs are about to fall out. That's why I was excited to speak with Volley CEO Josh Little in this week's episode. If Starbucks is the 3rd space between work and home, Volley is the 3rd space between Slack and Zoom. And Josh has some good ideas on how to fight back against the Zoom Fatigue.Find Josh online:LinkedIn: https://www.linkedin.com/in/littlejosh/Find Volley online:Website: https://www.volleyapp.com/ Hosted on Acast. See acast.com/privacy for more information.

Jan 31, 2021 • 57min
S15E9: Pivoting from Agency to SaaS with Jellyvision CEO Amanda Lannert
Nearly every company faces a critical moment early on where they realize what they originally came up with isn't exactly what's best for the market or for their own growth, and as a result, they pivot. Usually, this is a slight product change. In Jellyvision's case, it was an entire overhaul of an already-successful business model. After years of doing well as an agency, they realized if they really wanted to fulfill their mission they had to pivot from agency to a SaaS company. Their CEO Amanda Lannert steps to the mic in this week's episode to share what kind of conversations they were having, and what they did to successfully pivot to an award-winning SaaS company with hundreds of employees.Find Amanda online:Twitter: @AmandaLannertFind Jellyvision online:Website Hosted on Acast. See acast.com/privacy for more information.

Jan 25, 2021 • 1h 5min
S15E8: Quantifying Value When Value is Hard to Quantify with Mediafly Chief Evangelist Tom Pisello
You know that part of the conversation asks, "What kind of results should I expect?" How do you respond? Especially if what you sell doesn't have a clear ROI. Tom Pisello has dedicated most of his career to cracking the value equation in modern selling, to the extent that he's known as 'The ROI Guy'. He also might actually be The Most Interesting Man In The World. Not just because he looks like the Dos XX character, but because his past includes radio, playing in a wedding band, and being a Porsche Racing instructor.Tom steps to the mic this week and drives laps around the concept of delivering value throughout the sales process.Find Tom online:Instagram: https://www.instagram.com/thomaspisello/LinkedIn: https://www.linkedin.com/in/tompiselloFind Mediafly online:Website: https://www.mediafly.com/ Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 2021 • 1h 6min
S15E7: 4 Women-Owned Companies Gaining Traction In The Pandemic with Get Shit Done! Founder Alex Batdorf
2020 certainly rocked all of us, and as we begin 2021 we're still in the thick of the COVID-19 pandemic. And whether your business closed, lost revenue, or experienced growth, I think we can all agree as entrepreneurs that the pandemic forced changes in our respective companies. If you're a company that's been through Alex Batdorf's women-only Get Shit Done! accelerator, then you didn't fall victim to change, you actually made the change happen yourself in the form of traction. Alex steps to the mic this week to share examples from 4 different companies that went through the GSD accelerator in 2020, in the pandemic and gained traction across people, users, and revenue.Find Alex online:Instagram - https://www.instagram.com/getshitdonequeen/LinkedIn - https://www.linkedin.com/in/alex-batdorf-88a64512Find Get Sh!t Done online:Website - https://www.shegetsshitdone.com/ Hosted on Acast. See acast.com/privacy for more information.

Jan 10, 2021 • 45min
S15E6 - How To Drive Pre-Launch Interest with Buddhi Founder Kathleen Brown
One of the most naive mistakes entrepreneurs make is thinking that they can just 'go live' and all of a sudden people will know their product exists and start using it. That strategy works 0% of the time. Just like when going out to party, first you 'pre-game', when putting a product in market you have to drive interest during pre-launch. Buddhi Founder Kathleen Brown figured out a way, in the midst of the COVID-19 Pandemic, to pivot to the moment, drive interest, and build community all before anyone ever saw Buddhi's cancer support platform. She steps to the mic this week to share the company's story.Find Kathleen online:Instagram: https://www.instagram.com/mskathleenbrown/LinkedIn: https://www.linkedin.com/in/kaybee3/Find Buddhi online:Website: https://hibuddhi.com/Instagram: https://www.instagram.com/hibuddhi/ Hosted on Acast. See acast.com/privacy for more information.

Jan 3, 2021 • 40min
S15E5: How To Raise Your Pricing with StartupSales.io Founder Adam Springer
We all wish we could just charge more, don't we? Well, turns out we can. You just need to have the right strategy to pull it off. That means understanding your industry, your customer, your product, and how the three all relate to one another. Startupsales.io founder Adam Springer has helped a number of startups refine their sales processes and raise their pricing. This week he steps to the mic to unpack his best practices for doubling down your dollars.Find Startupsales.io online:https://www.linkedin.com/in/b2b-startup-sales-expert/www.startupsales.io Hosted on Acast. See acast.com/privacy for more information.


