Startup Hypeman: The GOAT to Market Show

Not all customers are created equal.Not all revenue is created equal.This fundamental understanding determines whether you’re chasing distractions or chasing growth.Indifit CEO Cheryl Kemp realized as the company gained traction that even though its customers could all be categorized within the fitness industry, they needed deeper segmentation to improve their offering, focusing on a specific sub-niche in order to turn these customers into raving fans.She steps to the mic in our season finale to share their findings, process, and journey to product-market fit.Find Cheryl online:Instagram: https://www.instagram.com/cherylplease/LinkedIn: https://www.linkedin.com/in/cheryl-kemp/Find Indifit online:Website: https://www.indifit.co/ Hosted on Acast. See acast.com/privacy for more information.

Every leader has a job to not only make decisions for the company, but enable employees to make decisions for themselves. To pave the way but avoid getting in the way. To handhold but not handcuffed. Many leaders struggle with this, especially as more and more responsibilities get delegated. So how do you empower your team to perform their best every single day? Teamworks Sales Director Larry Long steps to the mic this week, bringing his infectious energy with him to talk through his experience and advice, in what I can only describe as like being part of a TEDTalk.Find Larry online:Twitter: https://twitter.com/larrylongjrLinkedIn: https://www.linkedin.com/in/longjr7/Find Teamworks online:Website: https://www.teamworks.com/ Hosted on Acast. See acast.com/privacy for more information.

After almost a year of doing seemingly everything virtually, I think it's safe to say that many of us have Zoom Fatigue. Zoom and other video conferencing went from a tool to hold business meetings to how we celebrate birthdays, holidays, happy hours, and hangouts with friends. For me personally, I feel like my eyeballs are about to fall out. That's why I was excited to speak with Volley CEO Josh Little in this week's episode. If Starbucks is the 3rd space between work and home, Volley is the 3rd space between Slack and Zoom. And Josh has some good ideas on how to fight back against the Zoom Fatigue.Find Josh online:LinkedIn: https://www.linkedin.com/in/littlejosh/Find Volley online:Website: https://www.volleyapp.com/ Hosted on Acast. See acast.com/privacy for more information.

Nearly every company faces a critical moment early on where they realize what they originally came up with isn't exactly what's best for the market or for their own growth, and as a result, they pivot. Usually, this is a slight product change. In Jellyvision's case, it was an entire overhaul of an already-successful business model. After years of doing well as an agency, they realized if they really wanted to fulfill their mission they had to pivot from agency to a SaaS company. Their CEO Amanda Lannert steps to the mic in this week's episode to share what kind of conversations they were having, and what they did to successfully pivot to an award-winning SaaS company with hundreds of employees.Find Amanda online:Twitter: @AmandaLannertFind Jellyvision online:Website Hosted on Acast. See acast.com/privacy for more information.

You know that part of the conversation asks, "What kind of results should I expect?" How do you respond? Especially if what you sell doesn't have a clear ROI. Tom Pisello has dedicated most of his career to cracking the value equation in modern selling, to the extent that he's known as 'The ROI Guy'. He also might actually be The Most Interesting Man In The World. Not just because he looks like the Dos XX character, but because his past includes radio, playing in a wedding band, and being a Porsche Racing instructor.Tom steps to the mic this week and drives laps around the concept of delivering value throughout the sales process.Find Tom online:Instagram: https://www.instagram.com/thomaspisello/LinkedIn: https://www.linkedin.com/in/tompiselloFind Mediafly online:Website: https://www.mediafly.com/ Hosted on Acast. See acast.com/privacy for more information.

2020 certainly rocked all of us, and as we begin 2021 we're still in the thick of the COVID-19 pandemic. And whether your business closed, lost revenue, or experienced growth, I think we can all agree as entrepreneurs that the pandemic forced changes in our respective companies. If you're a company that's been through Alex Batdorf's women-only Get Shit Done! accelerator, then you didn't fall victim to change, you actually made the change happen yourself in the form of traction. Alex steps to the mic this week to share examples from 4 different companies that went through the GSD accelerator in 2020, in the pandemic and gained traction across people, users, and revenue.Find Alex online:Instagram - https://www.instagram.com/getshitdonequeen/LinkedIn - https://www.linkedin.com/in/alex-batdorf-88a64512Find Get Sh!t Done online:Website - https://www.shegetsshitdone.com/ Hosted on Acast. See acast.com/privacy for more information.

One of the most naive mistakes entrepreneurs make is thinking that they can just 'go live' and all of a sudden people will know their product exists and start using it. That strategy works 0% of the time. Just like when going out to party, first you 'pre-game', when putting a product in market you have to drive interest during pre-launch. Buddhi Founder Kathleen Brown figured out a way, in the midst of the COVID-19 Pandemic, to pivot to the moment, drive interest, and build community all before anyone ever saw Buddhi's cancer support platform. She steps to the mic this week to share the company's story.Find Kathleen online:Instagram: https://www.instagram.com/mskathleenbrown/LinkedIn: https://www.linkedin.com/in/kaybee3/Find Buddhi online:Website: https://hibuddhi.com/Instagram: https://www.instagram.com/hibuddhi/ Hosted on Acast. See acast.com/privacy for more information.

We all wish we could just charge more, don't we? Well, turns out we can. You just need to have the right strategy to pull it off. That means understanding your industry, your customer, your product, and how the three all relate to one another. Startupsales.io founder Adam Springer has helped a number of startups refine their sales processes and raise their pricing. This week he steps to the mic to unpack his best practices for doubling down your dollars.Find Startupsales.io online:https://www.linkedin.com/in/b2b-startup-sales-expert/www.startupsales.io Hosted on Acast. See acast.com/privacy for more information.

Most conversations in B2B sales are about how you sell to the person you're speaking with. Ask them the right questions, learn their pains, needs, and goals, give them pricing, send them proposals, etc. There is A TON of content in this area. The oft-overlooked part is how to navigate a multi-stakeholder deal. Most enterprise, and many non-enterprise, sales include a main point-of-contact, influencers, the economic buyer, and the final decision-maker.In these cases, your main point-of-contact has to become your champion, and you have to coach your champion to gain buy-in at these different levels. Because there's not much content about how to do this, I'm especially excited to have had the opportunity to speak with Nikki Ivey, cofounder of SDRDefenders and sales rep at Emtrain, who sells a DEI product to a customer who often has to fight for budget internally. Nikki steps to the mic in this week's episode to share the ins and outs of weaving this tangled web to ultimately win the deal.Find Nikki online:Instagram: https://www.instagram.com/knownikkiivey/LinkedIn: https://www.linkedin.com/in/nikki-ivey/Find SDR Defender online:https://www.sdrdefenders.com/ Hosted on Acast. See acast.com/privacy for more information.

Shakespeare said 'To be, or not to be? That is the question.' But if he lived today he'd probably say 'Freemium or Free Trial? That is the question.' Plenty of companies have tried one or tried both and failed, not fully realizing the economics of each, and what conditions better enable one acquisition strategy versus the other. To help unpack HOW to figure this out, I welcome the Prophet of Pricing, Profitwell CEO Patrick Campbell to this week's episode. Patrick shares the what, how, and why of this age old topic, breaking down the considerations and success factors, and we even play a game of 'Freemium or Free Trial' where I come up with company ideas and he shares which strategy to go with.Find Patrick online:Twitter: @patticusFind Profitwell online:www.profitwell.com Hosted on Acast. See acast.com/privacy for more information.