Not all customers are created equal.
Not all revenue is created equal.
This fundamental understanding determines whether you’re chasing distractions or chasing growth.
Indifit CEO Cheryl Kemp realized as the company gained traction that even though its customers could all be categorized within the fitness industry, they needed deeper segmentation to improve their offering, focusing on a specific sub-niche in order to turn these customers into raving fans.
She steps to the mic in our season finale to share their findings, process, and journey to product-market fit.
Find Cheryl online:
Instagram: https://www.instagram.com/cherylplease/
LinkedIn: https://www.linkedin.com/in/cheryl-kemp/
Find Indifit online:
Website: https://www.indifit.co/
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Startup Hypeman: The GOAT to Market Show