Startup Hypeman: The GOAT to Market Show

"We're really focused on revenue growth right now, so we're not as focused on core values."Believe it or not, that's actually what a lot of companies tell their employees.But what good are your core values if you only value them when it's convenient?Erin Diehl's business improv training company Improve It! is a graduate of the Goldman Sachs 10k Small Businesses program and has worked with the likes of Kellogg's, United, Pepsico, Groupon, Motorola, and more.They haven't come this far by tabling their values.In fact, they've done the exact opposite and built all of their KPIs around them.Erin steps to the mic and explains Improve It's process as well as how they've continued to live by their values even when a pandemic throws everything off.Find Erin online:Instagram: @keepinitrealdiehlLinkedIn: linkedin.com/in/erindiehlFind Improve It! online:Instagram: @learntoimproveitwww.learntoimproveit.com Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

You can run facebook ads, you can do cold call and cold email campaigns, and you can boost your SEO.But one of the most effective, and cost-efficient, ways to grow your lead flow, customer base, and overall interest in your brand is by tapping into your existing network.That's how Bilingual Bridges has expanded from the U.S. into Europe, Asia, and Central America in its first 3 years.Their CEO Kelly joins me to share that networking isn't dead, even in the midst of a pandemic.Find Kelly and Bilingual Bridges online:https://www.bilingualbridges.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

Every company goes through that period where they actually push people AWAY from their website, because it doesn't accurately reflect who they are and what they do.I know that was the case for Startup Hypeman's website until recently.Wicked Reports was in this boat as well, where they found that through piecemeal updates to their website over time, it produced crazy high bounce rates and confused leads.Their CEO Scott took some time and followed a systematic process he learned from the book "Obviously Awesome", and rebuilt the Wicked website.Within one month lead flow tripled, bounce rates dipped, and demo bookings, buyer readiness, and demo close rates all improved. This past Startup Hypeman client steps to the microphone in this episode to share their process.Find Wicked Reports onlineSocials: @wickedreportswww.wickedreports.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

We're back with a brand new season!And kicking us off making his record-setting FOURTH appearance on the show is my close friend Jason Bay, or JBay for short.JBay has spent the last 3 years testing prospecting strategies himself, interviewing sales leaders and top SDRs at companies, and leading sales reps of all kinds through prospecting boot camps.The 3 primary channels he revolves around are Phone, Email, and Linkedin, and in our season premiere he shares 7 unique prospecting plays he's gathered from his test runs, interviews, and boot camps that you can implement the second you finish listening to this episode to get more meetings TODAY.Jbay is also the mastermind behind the Blissful Prospecting Think Outside The Script summer virtual tour, and you'll learn more about it during our conversation.Find Jason Bay onlineLinkedIn: https://www.linkedin.com/in/jasondbay/Find Blissful Prospecting online:https://blissfulprospecting.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

We are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 13!Buyer Experience is all about making it as easy as possible for the buyer to make a purchase decision.Typically that comes with the territory of optimizing the best parts of your sales process and over-providing value.For ClearCover, a company that has raised over $100 million and has 150+ employees in just over 3 years in business, it's a different story.They identify the point of failure within their buyer journeys and build entire feedback loops around them.Heidi Craun is at the helm of these processes and she joins me in this week's episode.Find Heidi online at:Twitter: @heidicraunFind Intermittent online at:https://intermitten.org/Find ClearCover online at:https://clearcover.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

We are gearing up for Season 14, but in the meantime, enjoy one of our favorites from Season 12!As much as online ads and click-bait might try to convince you, customer acquisition is NOT one-size-fits-all.In most cases it takes a little trial and a lot of error to get it right for your specific industry, market, product, and use case.Zinda.xyz Founder & CEO Deepa Kartha is my guest this week to talk about her SaaS company's current road to product-market fit, and how they've completely changed their acquisition strategy after early mistakes.Find Deepa online:Twitter @deepakarthaToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

I didn't think it was possible, but I found someone who is as passionate about storytelling as I am.Enter: Michele Kelly, Cofounder & CEO of K+L Storytellers, a corporate storytelling agency focused on brand development and content creation.There was magic in the air in this conversation, as we got deep into storytelling philosophy, strategy, and execution. If you leave this episode not convinced that you should build (or rebuild) your company around your story, then we haven't done our job.And as a special treat, Michele answers the final Entrepreneurship is ____ question with an original poem.I couldn't have asked for a better season finale. Enjoy!Find Michele online:LinkedIn: https://www.linkedin.com/in/michelekellystorylove/Find K+L Storytellers onlineSocials: @firstcoupleofstoryToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. Hosted on Acast. See acast.com/privacy for more information.

Time and time again, entrepreneurs and sales leaders convey the importance of communicating value to their teams.Typically what they mean when they say 'value' is ROI.And if they don't mean that, their team autotranslates value to mean ROI.This paradox of confusing value for ROI leaves money on the table, according to Sell The Way You Buy author David Priemer.He joins me in this week's episode to share why the confusion, why it doesn't work, and what to do instead.Find David online at:LinkedIn: https://www.linkedin.com/in/dpriemer/https://cerebralselling.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

Part 2 of our discussion transitions into both the internal and external work and practices businesses can get started with.NOTE: If you have not yet listened to Part 1, go back and start there in order to have proper context for Part 2.Find Levi online at:IG: @mysterybaerLinkedin: https://www.linkedin.com/in/levibaer/Find Chicago United for Equity online at:https://www.chicagounitedforequity.org/Find Second Shift online at:https://www.secondshiftchicago.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.

Like many, I've been deeply shaken up by the recent murders of Ahmaud Arbery, Breonna Taylor, and most recently George Floyd, as well as the ensuing protests, riots, and varying levels of responses from community, business, and governmental leaders.To help everyone better process and figure out how to move forward from here, I invited my close friend Levi Baer back onto the show for a 3rd time.Levi is Cofounder of Second Shift, a community coworking space in Chicago with inclusion a central part of its mission, as well as the Director of Training at Chicago United for Equity, an organization that works to dismantle systemic racism inside of other organizations and communities.Part 1 of our discussion focuses mostly on reacting to and processing the recent events, and sharing what we can do on an individual level to heal and move forward.Find Levi online at:IG: @mysterybaerLinkedin: https://www.linkedin.com/in/levibaer/Find Chicago United for Equity online at:https://www.chicagounitedforequity.org/Find Second Shift online at:https://www.secondshiftchicago.com/Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com Hosted on Acast. See acast.com/privacy for more information.