The Garage: Tools For Retail Media Innovation

In 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) and they recently posted their best quarter in 4 years.In the latest episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Gorman to discuss her incredible career including her time at both Yahoo and Amazon, and how she helped restructure SNAP’s sales organization.They also dive deep into Snap’s product and how they continue to differentiate the user experience on the platform, their big investment into AR, the importance of blending brand and storytelling together with performance, and her thoughts on the next frontier for marketers, The Metaverse.Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Byran Dai, Founder & CEO of Daivergent, a technology platform allowing companies to fulfill data requests at scale by matching to the best-suited, vetted candidates. Learn how they are leveraging technology to lower the barrier for candidates to get the same training virtually as they would get anywhere else in the world.Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information. Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode,  The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, General Manager at Harry's. With almost 20 years of experience, Jaime has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev, and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry's P&L in the US and developing commercial and innovation roadmaps. He’s also responsible for the growth and success of the Harry’s brand and for realizing the brand vision to become a disruptive omnichannel men’s care brand.During the conversation, Jaime talks about the career path that led him to Harry’s, the brand’s recent $155M in new funding, how Harry's leadership is organized, and some of the ways that they work together to drive business transformation. Jaime also discusses Harry's Open Minds Initiative, which is an open search for the next great idea to change the state of mental health in the US that will see the brand award a $5 million grant to the winning non-profit to bring their vision to life.Throughout season 2 of the podcast, we will be spotlighting a number of different startups who have participated in SAP.iO’s foundries programs. During this episode, you will hear from Alaina Piland, CFO at Ivaldi Group, a business intelligence software providing custom digital distribution solutions to strengthen and simplify heavy industry supply chains. Learn how Ivaldi partnered with SAP.IO to provide their customers with more robust insights.Interested in joining the SAP.iO Foundries program? Applications are now open for fall 2021 in San Francisco and New York and will focus on supporting b-to-b technology startups across the world with solutions in Energy Innovation, Responsible and Ethical Sourcing, Environmental and Emission Management, Responsible Design, and Production, Carbon Tracking, and more!SF - https://sap.io/sfo-f21/NY - https://sap.io/nyc-f21/ Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin.During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive sustainability and their recent foray into the ready-to-drink space.Ned also discusses why he prefers humbleness over hierarchy when creating the ideal and creative work environment and shares his thoughts on the importance of storytelling and product innovation. They also discuss BACARDÍ Rum’s most ambitious campaign they have done as a company in the last 20 years centering on the first-ever remake of the global hit single, “Conga.”Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Diane Keng who is the CEO & Founder of Breinify who will provide an inside look at their platform that helps enterprise brands collect data and create personalized digital experiences for their consumers and how SAP.iO was imperative to their growth.Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!SF - https://sap.io/sfo-f21/NY - https://sap.io/nyc-f21/ Hosted on Acast. See acast.com/privacy for more information.

If there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on the rise.On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Kelly, who is now President at Hulu to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase.Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role, and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has.Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Elias Guerra, CEO of Popwallet and participant in SAP.io Foundries Program, and shares some of the biggest drivers that impacted the growth of his company and the ways that SAP.iO was supportive through this process for growth in the future.Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!SF - https://sap.io/sfo-f21/NY - https://sap.io/nyc-f21/ Hosted on Acast. See acast.com/privacy for more information.

Since 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup acceleration and incubation programs across the world than Alexa Gorman.To officially kick off the second season of The Business of Marketing, Adweek’s Chief Innovation Officer Toby Daniels sat down with SAP.iO’s SVP, Global Head of Foundries and Intrapreneurship to discuss her career at SAP that spans over two decades, how SAP.IO works with startups to develop marketing strategies to drive business transformation and their commitment to inclusivity by pledging to accelerate 200+ startups from underrepresented founders.Across the rest of the episodes, we will spotlight a selection of startup companies working with SAP.iO to accelerate their business including The Mom Project, Mentor Spaces, Linc, and Breinify. Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!  SF - https://sap.io/sfo-f21/NY - https://sap.io/nyc-f21/ Hosted on Acast. See acast.com/privacy for more information.

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digital transformation?On the season finale of The Business of Marketing Podcast, we sat down with BIC CEO Gonzalve Bich during Adweek’s CMO Summit to discuss how they have maintained their relevance by making their business internationally diverse, inclusive, and cross-functional.The family-owned brand is truly generational as Gonzalve’s grandfather, Marcel Bich, founded the company back in 1945. Gonzalve is an incredible leader whose perspective of business transformation and how to drive innovation in the face of disruption centers on putting your core values as a business before anything else.Tune in to learn about his 18-year journey learning every facet of the business, their "Writing the Future, Together" sustainable development program with a goal to improve learning conditions for 250 million children around the world by 2025, and the ways they have managed to reach new customers through their latest partnership with Snoop Dogg and Martha Stewart.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year.Not only did the feel-good “Dreams” video make Nathan an overnight sensation on TikTok, and reintroduce Fleetwood Mac to an entire generation of creatives, but it also reinvigorated a 91-year-old legacy brand in Ocean Spray.No one could have predicted the significance of this cultural moment or the impact on the fortunes of Ocean Spray’s business, least of all their CEO Tom Hayes. However, as a veteran of the food business and a leader with tremendous empathy for his customers and stakeholders, Tom knew that this was an opportunity to do something that would not only transform Nathan’s life, but it would also catapult the brand into the zeitgeists that is TikTok meme culture.During Social Media Week New York, Tom Hayes sat down for a special episode of The Business of Marketing Podcast to discuss the viral moment and how they used it as the catalyst to engage with a whole new generation of consumers.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years.It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn't be able to thrive as a mid-size, independent publishing company, Jann and his son Gus Wenner, who joined the company back in 2012, sold the company to Penske Media Corporation (PMC).Since joining the company, Wenner has transformed Rolling Stone from a print-based business to a multi-platform content brand. Under his leadership, they have gone through an extraordinary period of transformation enabled in large part by his vision for how to interweave the brand's world-class journalism and storytelling into the fabric of culture and society.On the latest episode of The Business of Marketing Podcast, we sat down with Gus Wenner, President and Chief Operating Officer, of Rolling Stone to talk about his early career experiences, learning the business of publishing from his dad, and how they have since driven business growth through digital transformation, including the launch of a daily streaming show that Rolling Stone hosts in partnership with Twitch.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade."We've been working on sustainability since 2012 and in a pretty serious way, but we didn't really talk about it before. It was something that we did," says Rodney Williams, President and CEO of Belvedere Vodka. "We reduced CO2 emissions from 2012 to 2017 by 42% and we were the first distillery to win a green energy grant in 2018 from the EU, that information before the pandemic was kind of great for people who wanted to nerd out and sustainability. But now it's germane to a much broader audience who is online, who is making decisions and online and finds this commitment to quality, this commitment to the environment important their decision process."On the latest episode of The Business of Marketing Podcast, we sat down with industry legend Rodney Williams during Mediaweek 2021 to discuss his career as a purposeful and empathic leader, his focus on advocating for and building inclusive corporations, and the power and importance of brand storytelling.Tune in to learn how Belvedere is distilled with purpose at its core, the ways in which they are nourishing the environment and reducing its carbon footprint, and how the ways it connects socially with its consumers and communities around the world.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

At the beginning of 2020, Square was gearing up for a huge growth year driven in large part by brand storytelling and customer acquisition.No one could have planned or predicted what ultimately happened next but, the strategy, plan, and priorities didn't fundamentally change once the pandemic hit, but the needs of Square’s customers did. The company's ability to move fast and be agile to the changing landscape enabled them to provide an essential lifeline to literally millions of businesses around the world.On the latest episode of The Business of Marketing, we sat down with Lauren Weinberg, Global Head of Marketing for Square to discuss the importance of being an empathic leader during uncertain times and what it means to lead with vulnerability, especially when it comes to managing her team.Tune in to learn how Square experienced significant growth during the pandemic while providing resources, services, and loans for small businesses all over the world, the meteoric rise in cashless businesses, and some of the new tools and products that they plan to roll out to continue to help SMBs in the future.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.