How Square Became a Critical Lifeline for their Customers During the Pandemic

At the beginning of 2020, Square was gearing up for a huge growth year driven in large part by brand storytelling and customer acquisition.

No one could have planned or predicted what ultimately happened next but, the strategy, plan, and priorities didn't fundamentally change once the pandemic hit, but the needs of Square’s customers did. The company's ability to move fast and be agile to the changing landscape enabled them to provide an essential lifeline to literally millions of businesses around the world.

On the latest episode of The Business of Marketing, we sat down with Lauren Weinberg, Global Head of Marketing for Square to discuss the importance of being an empathic leader during uncertain times and what it means to lead with vulnerability, especially when it comes to managing her team.

Tune in to learn how Square experienced significant growth during the pandemic while providing resources, services, and loans for small businesses all over the world, the meteoric rise in cashless businesses, and some of the new tools and products that they plan to roll out to continue to help SMBs in the future.

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