How Snap Lets Brands Step Into A New Creative Reality With AR

In 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.

Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) and they recently posted their best quarter in 4 years.

In the latest episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Gorman to discuss her incredible career including her time at both Yahoo and Amazon, and how she helped restructure SNAP’s sales organization.

They also dive deep into Snap’s product and how they continue to differentiate the user experience on the platform, their big investment into AR, the importance of blending brand and storytelling together with performance, and her thoughts on the next frontier for marketers, The Metaverse.

Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Byran Dai, Founder & CEO of Daivergent, a technology platform allowing companies to fulfill data requests at scale by matching to the best-suited, vetted candidates. Learn how they are leveraging technology to lower the barrier for candidates to get the same training virtually as they would get anywhere else in the world.

Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.

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