The Garage: Tools For Retail Media Innovation

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their entire digital strategy. Shake Shack not only survived the pandemic, but thrived by adding more than 2 million customers to its mobile app experience over the past year.On the latest episode of The Business of Marketing, we sat down with Shake Shake CMO Jay Livingston to discuss his fundamental role in the brand's digital strategy and his incredible career journey from his time in consumer banking as the SVP of Global Marketing at Bank of America to CMO of the pet-food delivery company, BARK. In 2019, Jay became CMO of Shake Shack.Tune in to hear about Shake Shack's mission to Stand for Something Good® and how that mission has been fundamental to the business during the Pandemic as they have had to lean heavily into their core values to ensure they were able to stay afloat, keep their staff and customers safe while still delivering a world-class experience.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

During their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic.Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused to step out on the court for their playoff matchup, which sent shockwaves across the NBA and later led to the Houston Rockets and Oklahoma City Thunder joining their protest for social change.On this episode of The Business of Marketing Podcast, presented in partnership with SAP, Toby Daniels, Chief Innovation Officer at Adweek hosted a conversation with Peter Feigin, President of the Milwaukee Bucks and Fiserv Forum, and Dustin Godsey, CMO of the Milwaukee Bucks to discuss why they and their players chose to a take a stand during the Black Lives Matter movement and how their core values guided them as a business during that time.Listen to the latest episode of The Business of Marketing to also hear how the Bucks and the NBA pivoted during the pandemic, the challenges of reopening offices and stadiums, and how innovating around virtual live experiences helped bring them closer to their fans. Hosted on Acast. See acast.com/privacy for more information.

While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels.At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness.Listen to the latest episode of The Business of Marketing to find out what purpose means to these business leaders, the importance and power of purpose-driven marketing, and learn more about the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education efforts.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

Nuno Teles, President of Diageo Beer Company USA and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat, but demonstrating their credibility as business owners? Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be lighthouse of the organization that can lift and serve consumers, employees, communities and... businesses.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of The Business of Marketing, we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board.  Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

For the premiere episode of The Business of Marketing, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together, they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.

The Business of Marketing features CEOs, CIOs, CTOs, CHROS, and other C-Suite members to dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room to drive business growth.As the Role of the CMO and Marketing took a giant leap forward in 2020, given the critical role they play through times of crisis inside and out, it is critical to understand how CMOs can further their credibility and extend their influence across the C-Suite, their organizations and their communities. Bringing in perspective from other seats at the table will shed light on what it takes to be a leading CMO, driving growth collectively.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.