The Importance of Combining Emotion and Data to Scale Your Business with Shake Shack CMO Jay Livingston

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.

When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their entire digital strategy. Shake Shack not only survived the pandemic, but thrived by adding more than 2 million customers to its mobile app experience over the past year.

On the latest episode of The Business of Marketing, we sat down with Shake Shake CMO Jay Livingston to discuss his fundamental role in the brand's digital strategy and his incredible career journey from his time in consumer banking as the SVP of Global Marketing at Bank of America to CMO of the pet-food delivery company, BARK. In 2019, Jay became CMO of Shake Shack.

Tune in to hear about Shake Shack's mission to Stand for Something Good® and how that mission has been fundamental to the business during the Pandemic as they have had to lean heavily into their core values to ensure they were able to stay afloat, keep their staff and customers safe while still delivering a world-class experience.

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