Glam & Grow - Beauty Business Podcast

The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception.Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses:Prima’s mission behind their brand and the success they’ve seen with addressing stress in many formsHow a consumer can educate themselves on legitimate CBD brands and productsHow Prima launched their own app to connect one-to-one with consumers to support their retention strategyPrima’s marketing plans for the future leveraging email and influencer marketingYou’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we’re sitting down with Amy Liu, CEO and Founder at Tower 28 Beauty.Listen in as Amy gives a behind the scenes look into how she used her career in marketing and personal experience to start her own beauty brand. In today’s episode, Amy shares:How her professional experience helped her to raise starter funds and more specifically how she did itHow she uses her own experience with sensitive skin to ensure Tower 28 Beauty products are designed for sensitive skin and made for allInsight into growing Tower 28 Beauty from solely DTC to launching in retailers such as Sephora and CredoThe unique strategy used to pitch Sephora based on the idea of concentric circles of influenceYou’ll also learn about Tower 28 Beauty’s marketing initiatives and their future goals.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

With the skincare industry constantly evolving, how do brands like Vanity Planet stay on top of trends?Today, we’re sitting down with Toni Battaglia, Director of Product Development and Brand Strategy of Vanity Planet to discuss just that. Listen in as Toni gives us a behind the scenes look at Vanity Planet’s trend forecasting model that allows them to roll out top-selling products time and time again. Vanity Planet’s mission to offer professional spa grade skin care devices at accessible price pointsVanity Planet’s product design processHow important it is to listen to customers to elevate existing productsHow Vanity Planet leverages brand partnerships and influencer marketingYou’ll also hear about some new product launches on the horizon for Vanity Planet. This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

In this week’s episode of the Glam & Grow podcast, we sit down with Emily DiDonato, Co-Founder of Covey.Covey is a simple, effective, and three step skincare system formulated to work together and aimed to take the guesswork out of your skin care routine.Listen in as Emily gives insight into:The meaning behind the Covey nameLaunching a brand new skin care systemCovey’s most effective marketing tacticsWhat’s next for CoveyYou’ll also find out how to navigate timelines in developing a product and packaging and how important social listening has been for the success of the Covey brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

On this week’s episode of the Glam & Grow podcast, we chat with Tanya Obermeyer, Chief Operating Officer of gorjana. Since 2004, gorjana has been providing fine jewelry designed to mix, match, and layer - for endless self-expression. Being one of the first to introduce a wholesale website to their customers, gorjana has continued to focus on forward-thinking strategies to grow their brand. As you’ll hear in today’s episode, this has been crucial in providing their customers with the best experience possible both online and in stores.In this episode, Tanya discusses: gorjana’s history and focus as a jewelry brand and her journey with the brand.The behind the scenes of strategically growing the gorjana brand using both e-commerce and retail storesHow the brand has leveraged the layering trend and established itself as ‘the layering authority’What’s next for gorjanaYou'll also find out the challenges gorjana has faced during the pandemic and how their sales strategies have proven successful.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

Today, we're sitting down with Celebrity Makeup Artist Monika Blunder and Sandi Ateser, co-founders of Monika Blunder Beauty.Listen in as Monika and Sandi open up about their journey to launching Monika Blunder Beauty including:The marketing strategies that catapulted them forward and the setbacks they faced along the wayThe biggest mistake they see new beauty brands makingWhy they chose to start out as a self-funded brand and how that impacts their operations and inventory strategiesYou'll also find out how Monika has taken her decades of red-carpet and editorial experience and integrated her Austrian roots to create botanically-infused clean, natural, and effective beauty products.  This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

It’s not every day you get to listen to a board-certified fellowship-trained cosmetic dermatologist share her tips and recommendations on various skincare treatments, trends, and procedures, but that’s exactly what we uncovered in chatting with Deanne Mraz Robinson, Chief Medical Officer of Ideal Image.  In this episode, Deanne also shared:Myths and patient preference differences between Botox and DysportWhat “medical-grade skincare” isHer favorite skincare product (which is now available online) and how it led her to believe in medical-grade skincareWhy iron oxide and vitamin E are helpful against blue light and UV raysYou’ll also find out how Ideal Image tries to be more than just the nation’s #1 Medspa, by focusing on wellness, innovation, and personalized care. They now also offer professional skincare products online so definitely check out their curated product recommendations.You’ll definitely come away from the episode having learned a few things and curious to learn more. This episode is brought to you by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free. This episode is also brought to you by Wavebreak8-figure eCommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

The traditional swimwear buying experience for women hasn’t been great: going to a store to buy something you feel “okay” about instead of something that genuinely excites you. And that is precisely what Michelle Copelman, VP of Brand and Design at Andie, was keen to elevate.A graduate of Parsons School of Design, Michelle brings her eye for design to the process of creating collections based on what Andie customers want. Part of Andie’s success has been accumulating knowledge through thousands of video consultations (which boomed during Covid-19 in particular)—providing an authentic insight into what women want in look and fit. In this episode, Michelle also talks about:The “problem” of having a 10,000 person waitlist for a new designThe fun behind collaborating with Demi Moore on a recent collectionThe launch of an intimates lineThe Australian market and what a large part the beach plays in specific marketsYou’ll also hear Michelle share how fun the entire process is, from looking at fit and fabric to designing and sharing it with customers. Andie is exclusively DTC, so you need to go to their website if you want their suits.This episode is brought to you by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages. And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by Wavebreak8-figure eCommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

While the beverage space is more crowded than it’s ever been, back in 2011 Aaron Hinde, co-founder of LIFEAID, was searching for healthy alternatives to what was out there. Being a sports chiropractor at the time, patients would ask him what sorts of drinks they could use to recover from various activities. He was offering some DIY home remedies when it occurred to him that there might be a real need that the market wasn’t addressing.The method that LIFEAID uses today is the same that Aaron used when creating the first formulas: look at what you want to achieve in the beverage, find clean, healthy, functional ingredients and make the drink taste great. In this episode Aaron also discusses:How taking the time to say “thank you” to a manufacturer that originally turned them down led to a life changing opportunityHow he lived in a 400 sq ft RV with his wife and two kids in the early days of the companyWhat advice he received to allow the business to focus and growLessons he learned from watching tragedy unfold in his personal lifeYou’ll also hear about the restful sleep powder stick line, which has been really important as people adjust to a major increase in screen time over the past 18 months.You’ll find Aaron’s insights inspiring and humble. You might even decide to try LIFEAID after this episode, I recommend Immunity. This episode is brought to you by Wavebreak8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co

While the highly competitive plant-based beauty space is now more mainstream, there wasn’t a lot of competition in 2008 when Shirley Pinkson and her co-founders at W3LL People (now owned by E.L.F. Beauty) started their performance-driven, plant-based, clean beauty brand. We had the opportunity to sit down with Shirley post-acquisition to talk about the brand’s developments (and her next steps at E.L.F. Beauty).The company was a collaboration of three best friends who went to school together and started the brand from scratch.. Shirley combined her decades of experience in makeup and retail together with her co-founders who brought expertise in branding and science.  While they originally thought they would build the brand in  prestige retail spaces with the likes of Fred Segal (their first account), it didn’t take long before they were approached by Target and have now pivoted towards greater accessibility and awareness.In this episode Shirley also discusses:The hard work of marketing in the those early days which included flyers on cars, stickers, and buttons, and standing outside on the sidewalk in front of their Austin studioThe massive growth of the clean beauty spaceWhy they took five years to launch a mascaraYou’ll also find out about the “very fast love affair” between W3LL People and E.L.F. Beauty.. To learn more about the brand you can visit their website. This episode is brought to you by Wavebreak8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co