Glam & Grow - Beauty Business Podcast

After finding a gentle hydrocolloid patch in South Korea, Ju Rhyu knew the US acne and skincare industry was missing something innovative and effective. With the help of two other founders, she launched her brand Hero Cosmetics where the mission is to create functional skin solutions focused on acne.Today, we have the pleasure of hearing from Ju about Hero's journey to crafting cult-favorite products like the Mighty Patch that catapulted the brand to success – landing Hero in stores like Ulta and Target, and scaling the brand’s revenue to the $100 million mark. Ju also dives into: Formulating a product in Korea to bring to the USWhat differentiates Hero Cosmetics acne patch from competitors and how to put it to the test at homeLeveraging Amazon to launch and build a company in an unconventional wayHow paying attention to comments and reviews on products inspired Hero to launch cult-favorite products like the Mighty PatchYou’ll also hear about recently launched products and what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today, we’re sitting down with beauty icon Frédéric Fekkai. Frédéric Fekkai has been revolutionizing luxury hair care for decades, by not only crafting some of the most luxurious hair care products on the market but also through operating his high-end salons where he focuses on creating a totally customized experience for his clients. In today’s episode, Frédéric explains the evolution of the Fekkai brand including one of their most recent goals to not only pamper the customer, but also our planet.Frédéric also walks us through:The most notable changes through the evolution of the brandModernizing his product formulas and packaging and competing with other luxury brands currently on the market Social media’s influence on marketing now vs the 1990sHis hindsight view of what he might have done differentlyYou’ll also hear about Fekkai’s best selling products and what’s next for the brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

LYS Beauty, Sephora’s first Black-owned Clean Color Cosmetics brand, is on a mission to diversify the clean beauty industry. Chief Executive Officer Tisha Thompson created the brand after realizing how often deeper skin tones are an afterthought in the beauty space. Today, Tisha gives insight into the inspiration and meaning behind the brand name and product packaging.Tisha also shares:The LYS Beauty product development processHow LYS Beauty helps consumers break through insecurities and build confidence while not breaking their walletThe most effective marketing initiatives for LYS BeautyLastly, Tisha dives into her plan to expand the LYS Beauty team in 2022, LYS Beauty hero and award-winning products, and brand new products that have just launched!This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Inspired by his wife’s dedicated skin care routine and using his facial rejuvenation expertise as a Facial Plastic and Reconstructive Surgeon, Dr. Amir Karam created a simple and effective skin care brand. Also focused on affordability and accessibility, Karam MD Skin is packed with all the ingredients your skin needs.In today’s episode, Dr. Karam dives into how Karam MD Skin was created as well as his mission and goals for the brand.Dr. Karam also shares:His approach and intention during product formulationUsing social media to educate, inform, and market Karam MD SkinThe efficacy of Karam MD Skin products that have even surprised him  His vision for Karam MD Skin over the next yearYou’ll also hear about Dr. Karam’s stance on botox and fillers.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Originating from her passion for environmentalism and triggered by her pregnancies, Karen Behnke founded Juice Beauty in 2005. A first of its kind in clean beauty, Juice Beauty has become known for setting the standard for product results, efficacy, and quality within the clinical organics category.Today, Karen discusses her journey paving the way for clean sustainable beauty long before it was a trend. She also shares the intention behind Farm to Beauty and what it means for Juice Beauty.In addition, you’ll hear about:The difficulties Karen faced when launching one of the first clean beauty brandsThe importance of retaining the right team that will grow with your brand and excel through adversityNavigating the pandemic with a retail focused beauty brand which forced them to focus on digital marketingAdvice Karen offers to other growing brandsKaren also shares exciting news for Juice Beauty, including their inclusion in the first phase of the Ulta Beauty at Target launch.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

A desire for a career change and a calling to share their Indian culture prompted sisters Shaz Rajashekar and Kiku Chadhuri to create their hair wellness company, SHAZ & KIKS. SHAZ & KIKS focuses on clean, natural, Indian-inspired products that nourish and balance your entire hair ecosystem to its healthiest state.In today’s episode, Kiku Chadhuri walks us through how she and her sister started a beauty brand from the ground up with professional backgrounds in engineering and marketing and personal passions for sharing their Indian culture with the world. Kiku also shares:The challenges she faced with starting a brand while working full timeTheir experience with product formulation while working closely with experts in Indian culture and age-old practices and ingredientsSHAZ & KIKS’s most effective marketing channels and the marketing strategies they are focusing onLaunching SHAZ & KIKS in Credo and being selected for Sephora’s Accelerate 2022 Brand Incubator ProgramYou’ll also hear what is on the horizon for SHAZ & KIKS in 2022, including pursuing goals to be an environmentally conscious brand.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Very early on in her esthetics career, Rachel Roff discovered a lack of education and services available for treating common concerns and conditions seen in darker skin tones. That injustice led her to create Urban Skin RX, an inclusive clinical skincare brand with a mission to develop clinical skincare geared towards problem-solving formulas for melanin-rich skin.In this episode, Rachel digs deep into the evolution of Urban Skin RX. She’s uncovering how she went from running a top medical spa and laser center to effectively and safely treat melanin-rich skin to creating a clinical skincare line that now allows her to fuel her mission on a much larger scale – making inclusive skincare accessible to consumers! Today, Rachel also discusses: The turning point for Urban Skin RX and when Rachel knew the brand was a successHow the pandemic has contributed to the success of Urban Skin RX and has changed the way the brand operatesHow the Urban Skin RX brand has grown through social influencers and keeping up with beauty trendsThe challenge of work-life balance many entrepreneurs faceYou’ll also hear about what to expect from Urban Skin RX in 2022.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

After becoming a manicurist to support her dream of becoming a singer, Deborah Lippmann soon discovered the need for luxury nail care products. In today’s episode, Deborah Lippmann, Creator and Founder of the brand Deborah Lippmann, shares how manicuring top celebrities inspired her to develop The Deborah Lippmann brand which is focused on developing innovative and high-quality products that keep your nail and skin health in mind.Deborah also shares:How the brand has revolutionized the at-home manicureHow the Deborah Lippmann brand has continued to thrive during the pandemicThe evolution of eCommerce experienced by Deborah LippmannTips to consider when visiting your manicurist or nail techYou’ll also hear about some of Deborah Lippmann’s new and top products for your nails, lips, and skin.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Today we’re sitting down with Alicia Grande, CEO and Founder of Grande Cosmetics. Listen in as Alicia uncovers how she launched Grande Cosmetics with just $25,000 and a dream, and managed to create the most innovative lash and brow products on the market today! In this episode, Alicia gives insight into:How Grande Cosmetics was founded and their success storyCombating counterfeit products and ensuring quality products are delivered to their customersWhat makes Grande Cosmetics stand out from their competitorsGrande Cosmetics marketing strategies then and nowYou’ll also hear about the company’s goals for 2022 and new products on the horizon for Grande Cosmetics.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Most hair care brands focus on the product itself, but at Virtue Labs, it’s the science behind the products that matter. Their focus is to develop products that actually make a difference and not just give the appearance of solving common hair care issues. On today’s episode, Melisse Shaban, Founder and CEO of Virtue Labs, walks us through what it takes to build a beauty brand focused on giving everyone their best hair scientifically possible. Melisse explains:The creation of Virtue Labs proprietary hair healing proteinThe methods they use to communicate their aspirations to consumers and how they differentiate themselves from other hair care brandsHow Virtue Labs has navigated supply chain issues during the pandemicTheir relationship with Jen Garner and her role in their customer acquisition strategyYou’ll also hear about Virtue Labs hero products and how they can help you reach your hair goals.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co