Juice Beauty: The Original Farm to Beauty Brand with Founder Karen Behnke

Originating from her passion for environmentalism and triggered by her pregnancies, Karen Behnke founded Juice Beauty in 2005. A first of its kind in clean beauty, Juice Beauty has become known for setting the standard for product results, efficacy, and quality within the clinical organics category.

Today, Karen discusses her journey paving the way for clean sustainable beauty long before it was a trend. She also shares the intention behind Farm to Beauty and what it means for Juice Beauty.

In addition, you’ll hear about:

• The difficulties Karen faced when launching one of the first clean beauty brands
• The importance of retaining the right team that will grow with your brand and excel through adversity
• Navigating the pandemic with a retail focused beauty brand which forced them to focus on digital marketing
• Advice Karen offers to other growing brands

Karen also shares exciting news for Juice Beauty, including their inclusion in the first phase of the Ulta Beauty at Target launch.

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