Monika Blunder Beauty’s marketing & positioning playbook with Co-founders Monika Blunder and Sandi Ateser

Today, we're sitting down with Celebrity Makeup Artist Monika Blunder and Sandi Ateser, co-founders of Monika Blunder Beauty.

Listen in as Monika and Sandi open up about their journey to launching Monika Blunder Beauty including:

• The marketing strategies that catapulted them forward and the setbacks they faced along the way
• The biggest mistake they see new beauty brands making
• Why they chose to start out as a self-funded brand and how that impacts their operations and inventory strategies

You'll also find out how Monika has taken her decades of red-carpet and editorial experience and integrated her Austrian roots to create botanically-infused clean, natural, and effective beauty products.  

This episode is sponsored by Attentive

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