Brand positioning and customer experience secrets from gorjana COO Tanya Obermeyer

On this week’s episode of the Glam & Grow podcast, we chat with Tanya Obermeyer, Chief Operating Officer of gorjana. 

Since 2004, gorjana has been providing fine jewelry designed to mix, match, and layer - for endless self-expression. 

Being one of the first to introduce a wholesale website to their customers, gorjana has continued to focus on forward-thinking strategies to grow their brand. 

As you’ll hear in today’s episode, this has been crucial in providing their customers with the best experience possible both online and in stores.

In this episode, Tanya discusses: 

• gorjana’s history and focus as a jewelry brand and her journey with the brand.
• The behind the scenes of strategically growing the gorjana brand using both e-commerce and retail stores
• How the brand has leveraged the layering trend and established itself as ‘the layering authority’
• What’s next for gorjana

You'll also find out the challenges gorjana has faced during the pandemic and how their sales strategies have proven successful.

This episode is sponsored by Attentive

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And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

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