
Authentic As F*ck with Sun Yi
Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Latest episodes

Jun 8, 2022 • 1h 29min
Episode 20: Why America Is The Greatest Country
Probably one of the most interesting conversations on this podcast. We go into all different topics including:0:00 - Introduction2:22 - The problem with technology growth9:50 - Unintended consequences12:36 - Why Sun remembers random facts20:40 - Where are memories come from22:08 - Believing in truth without evidence24:42 - How we use work and exercise as an escape34:45 - Why Sun thinks US is the greatest country40:30 - Americans aren't grateful of the US1:00:20 - Being present vs planning1:11:20 - Letting go vs controlling Website: https://sunyi.co/podcast/Sun's Instagram: @sun.yi Elizabeth's Instagram: @elizabethbrodywaite

Jun 1, 2022 • 1h
Episode 19: Why We Ignore Our Strengths
Why do we try to be someone else rather than owning our strength? It has something to do with ego.0:00 - Introduction0:48 - Creative vs orderly people6:36 - Ideas don't mean shit11:50 - How newbies expose themselves17:04 - Delivery is more important than information29:09 - Why we ignore our strengths43:25 - Why would anyone listen to us?Website: https://sunyi.co/podcast/Sun's Instagram: @sun.yi Elizabeth's Instagram: @elizabethbrodywaite

May 25, 2022 • 1h 23min
Episode 18: How To Teach Yourself Something Difficult
We talk all about learning and what prevents most people from learning something new.0:00 - Introduction0:30 - Why blind commitment works13:25 - Modern technology makes you dumb15:13 - People take Google for granted25:52 - Reason why people can't learn something new29:55 - How Elizabeth learned video editing38:17 - Most people want to be told what to do44:01 - Asking questions in public is risking social death50:01 - How we grow our ego as we age1:01:17 - How advices become cliché1:04:11 - In order to learn anything you need 2 things1:12:06 - What are we doing with this podcast?Website: https://sunyi.co/podcast/Sun's Instagram: @sun.yi Elizabeth's Instagram: @elizabethbrodywaite

May 18, 2022 • 1h 1min
Episode 17: There’s No Right or Wrong When Ego Disappears
We're back after a loooong break and in this episode, we talk about:
0:00 - Introduction
0:38 - Is invasion of privacy overrated
6:31 - Do we have moral obligations
17:17 - Marketers target naive people
28:54 - Being present and intentional listening
39:01 - Handling ego in uncomfortable conversations
51:45 - Is there such thing as right or wrong
Watch this episode on YouTube: https://youtu.be/YVRdEbWhRX8
Website: https://sunyi.co/podcast/
Sun's Instagram: @sun.yi
Elizabeth's Instagram: @elizabethbrodywaite

May 27, 2021 • 1h 14min
Episode 16: Hadar Shemesh: Amazing Tips From YouTuber & Course Creator
Hadar is an accent coach, a course creator, and a YouTuber with over 440k subscribers. I'm feel so grateful to have met her because she's been giving me the advices on getting comfortable on video, speaking in public, and creating courses. Her authentic approach to making videos and creating community is so refreshing and inspiring.In this episode, Hadar teaches us all about being confident on video, tips on getting started with YouTube and creating digital courses.Hadar's YouTube: https://www.youtube.com/user/accentswayHadar's Website: https://theaccentsway.com/Hadar's Instagram: https://www.instagram.com/hadar.accentsway/FOLLOW MEWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow me on Instagram: https://instagram.com/sun.yi

Dec 22, 2020 • 1h 9min
Episode 15: Michael Brody-Waite: Letting Go of The Goal Is The Best Way to Achieve It
In this episode, we talk about my fear of teaching online, how giving without expectations helped me in my career, surrendering outcomes, and why Gary Vee is sending mixed messages, and more!https://www.youtube.com/watch?v=e8t4Oj0rx3sFOLLOW USMichael's TED Talk: https://youtu.be/UUnRKf2CemAMichael's Website: http://michaelbrodywaite.com/Watch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow Sun on Instagram: https://instagram.com/sun.yi

Dec 8, 2020 • 1h 13min
Episode 14: Michael Brody-Waite: Conversation Around Self-Awareness And Authenticity
Michael is an Inc 500 CEO, TEDx speaker, and author of bestselling book, Great Leaders Live Like Drug Addicts. He is on a mission to teach people how to live mask-free and become authentic leaders.He'll be joining me every 2 weeks to talk about authenticity and many other topics.In this episode, we discuss the important role that self-awareness plays in our happiness, our values, and authenticity.Michael's TED Talk: https://youtu.be/UUnRKf2CemAMichael's Website: http://michaelbrodywaite.com/Create Your Action Card: https://www.whatsmymask.com/FOLLOW USWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow Sun on Instagram: https://instagram.com/sun.yi

Dec 1, 2020 • 1h 5min
Episode 13: Danny Allen-Page: Conversation About Our Personal Development Journey
Danny Allen-Page is an ex professional footballer turned marketer and entrepreneur. He tells us his story of how he went from career to career and why personal development has been a big part of his growth.In this episode we talk about:Our personal development journey and how it affects our relationship with people around us who's not on that journeyWhy key to succeeding in anything is in your mindset and not knowledge or tacticsDanny's stories about how he dealt with failures and how ego gets in the way of overcoming big failuresHow to use social media to build relationships and sellHow to get over camera shy-ness, and more!Watch Episode on YouTubehttps://www.youtube.com/watch?v=BoyIu-MqcmA Find Danny OnDanny's Instagram: http://instagram.com/dannyallenpageThe Danny Allen-Page Podcast: https://podcasts.apple.com/gb/podcast/the-danny-allen-page-podcast/id1533409534Danny's Agency Website: https://www.gravity7.co.ukFollow UsWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow Sun on Instagram: https://instagram.com/sun.yi

Nov 24, 2020 • 1h 6min
Episode 12: Koe Yeet: How To Define Your “Niche” If You’re A Personal Brand
Koe Yeet is a film and television actress, barrister-at-law, and a TEDx speaker. She works with various brands in Asia to promote their products on her social media. I wanted to have a chat with her to get her insights on personal branding as someone who lives a life in the public's eye.Koe Yeet tells us how becoming an actress and a lawyer was an accident, how we can be authentic without airing our dirty laundry, and why we shouldn't let just one thing define us as a personal brand, but try many things that interest us.Follow Koe Yeet on Instagram: https://www.instagram.com/koeyeet/Watch Koe Yeet's TED Talk: https://youtu.be/howjzHzWxiYKoe Yeet's YouTube Channel: https://www.youtube.com/channel/UCexLIZJUFkymbWY1QrPHITAFOLLOW USWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow Sun on Instagram: https://instagram.com/sun.yi

Nov 17, 2020 • 58min
Episode 11: Licia Morelli: Behind The Scenes Of Writing Copy For Personal Brands
Licia Morelli is a copywriter, best-selling author, and online marketing consultant who writes copy that makes you cash. She's a go-to copywriter for some of the industry's best-known product and service "personality brands."Through her 15+ years' experience in relationship selling and online marketing (as well as having been Kate Northrup's company President for 3 years), Licia writes what sells because she knows what sells and has a track record of blowing by sales goals to prove it.Licia mixes an uncanny ability to predict the future with hard data to help her clients succeed in the marketplace.In this episode, Licia explains what it's really like to write copy for personal brands, why secret to success is actually doing the boring stuff, and why customer experience is key to building a successful personal brand.Follow Licia on Instagram: https://www.instagram.com/liciamorelli/Visit Licia's website: https://www.liciamorelliwriter.com/FOLLOW USWatch it on Youtube: https://www.youtube.com/channel/UC52NhUquhOckeC5-DmkmdlgFollow Sun on Instagram: https://instagram.com/sun.yi