Authentic As F*ck with Sun Yi

This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level.Chapters:0:00 - Intro0:51 - Jaishree's question4:27 - We dig a little deeper into Jaishree´s question10:19 - Jaishree's real struggle is self doubt12:03 - What every yogi goes through15:30 - Balancing purpose with business20:59 - How Sun found balance with his wife Gigi24:35 - You can't scale unless you give up control26:48 - Roe's question27:50 - Why "money doesn't make you happy" is a boring story29:53 - How do you make it interesting?38:01 - Most entrepreneurs don't want freedom46:00 - Discussion panel51:19 - Where you can find Jaishree and Roe52:22 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nig...Today´s Guests:Jaishree: https://jaishreeyoga.com/Roe: https://www.instagram.com/roesalde/

This was an amazing episode! We dive deep into the thing EVERYONE struggles with: finding clarity, calling, and passion. Everyone says "clarity" but here you'll see a real life example of what clarity really looks like!0:00 - Intro0:29 - Karen's explains what she does3:28 - How to connect what you do to a story7:13 - What a common struggle of your customers?10:18 - Telling a specific story while being anonymous12:43 - We discover a common "myth" in Karen's industry15:59 - How to connect that myth to a personal story.22:09 - Recap of how to structure this story27:16 - 2 Things Karen should include in her story and why28:20 - Next steps for writing this story29:17 - Samuel explains what he does 35:33 - How do you find your "calling"38:12 - We discover Samuel's true calling46:29 - Shifting our thinking about "passion"53:00 - How to make ANYTHING fun57:15 - Best way to attract the right audience1:00:33 - Few more final tips1:03:46 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Karen: https://www.instagram.com/karenchoi.co/Samuel: https://www.instagram.com/samuelshin_/

In this episode we talk about 2 topics: how to best help others and serve the world while still being profitable & How to make my story to resonate with others.0:00 - Intro0:39 - Joni Introduction1:08 - Deconstructing Joni's question3:55 - Why there are opportunists in every generation8:45 - A little more about Joni's products/services11:46 - Setting up processes to separate money from passion15:25 - Feeling bad for charging money20:34 - Clarification: how to help people who can't afford it23:13 - Sze Introduction25:45 - Sun reviews Sze's story and gives feedback28:54 - How your environment affects your story33:47 - To be relatable, be specific, not general42:09 - How Sun would tell the story49:34 - Why you are your worst client54:11 - Golden tip in brand storytelling55:09 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Joni Christine Fraser: instagram.com/jonichristinefraserSze Man Chau: instagram.com/healable.love

Today I give advice on how to build your way up to getting clients when you're starting out as a freelancer. Also I coach an experienced entrepreneur on how to reignite passion in an old business.0:00 - Intro0:37 - Ankit Introduction 0:54 - How do I get more clients?2:41 - Most of your clients should come from referrals10:30 - How referrals really work13:56 - Proper way to do outreach16:08 - What to do when you're starting out18:19 - Making money when starting out21:40 - You can't grow a business when you worry about money25:43 - Sun´s advice on doing outreach31:00 - Sasha Introduction31:52 - Losing passion for my business34:44 - Sasha´s feelings35:41 - Alignment in your true self37:36 - How to get your passion back41:59 - Don't try to look for passion in your work48:30 - Don't get pigeonholed with your content50:55 - Balancing what the audience needs vs wants54:55 - Selfish way to use TikTok1:00:10 - How do we get them from point A to B1:02:25 - Combining street cred + mainstream success1:04:40 - Being genuine shows in little things1:09:05 - Being fake in social media1:10:36 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Ankit: https://www.instagram.com/ankitsherke.design/Sasha: https://www.instagram.com/perpetualshade/

Today we're talking to 2 experienced business owners about how they can take their business to the next level.0:00 - Intro0:52 - Matt Introduction3:25 - If you don't like managing people, you can't grow an agency8:19 - Everything they DON'T tell you about niche13:10 - How do you find YOUR niche17:08 - Helena Introduction 19:21 - Helena's question: how to get higher paying clients24:59 - Are you good enough to get higher paying clients?27:02 - How to invest in your business to get higher paying clients34:51 - How to sell to higher paying clients36:21 - Is "brand story" important in getting higher paying clients?37:00 - Quick announcement about the podcast37:34 - Helena´s brand story and my feedback38:51 - My question for Helena: what makes you unique?40:57 - Tell me a story of how your uniqueness manifest in your life45:06 - Example of a story53:05 - What to post on social media if you're service business56:25 - Be transparent with clients about your weaknesses59:10 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Matt: https://www.emarketed.com/Helena: https://www.instagram.com/ioannahelena/

Sorry I've been gone for awhile. I'm back and we're changing the format. I'll be helping real entrepreneurs solve real problems in live coaching sessions.2:00 - Hamza: business course creator9:30 - My response: why online courses don't work22:30 - Wolf: e-commerce consultant28:45 - My response: how to work with quality clients36:30 - Ankit: brand designer49:50 - My response: how to find your niche

How we can learn to appreciate people that are different from us rather than judging them.00:00 - Judging other parents08:00 - Marriage contract and prenup15:45 - Benefits of having a life partner20:40 - How you manage your household matters24:12 - Working with someone totally opposite of you35:10 - The most under appreciated people42:40 - Thin line between judgment & appreciation58:42 - The point of ultimate self-awareness

This week, we talk about how technology affects how we build relationships and how that affects the younger generation.0:00 - Healthcare is f'd up9:03 - What projects Sun enjoys working on12:25 - Dealing with people who's not at your level18:50 - Young people don't know what they don't know26:50 - Why remote work won't work31:53 - Benefits of a team working in person37:00 - Why it's harder to build relationships now42:45 - Why do we build fake relationships?45:00 - Nature vs nurture47:40 - Letterman and authenticityWebsite: https://sunyi.co/podcast/Sun's Instagram: @sun.yi Elizabeth's Instagram: @elizabethbrodywaite

Sorry for the long break. Here's a really interesting episode where we dive into many different topics:0:00 - How technology goes in a circle9:45 - Changing directions in business12:30 - Similarities between parenting and running a business15:38 - Don't ignore small problems18:40 - We should detach from expectations of others22:28 - Balancing letting go with being motivated29:45 - Most people don't even want to take a little bit of risk35:10 - Why Sun tells everyone to quit their job41:20 - You don't know anything until you're 2545:12 - Power of a genuine apology52:20 - Why it's so difficult to apologize58:20 - Snobbery is social survival1:02:30 - Detaching from judgment1:07:40 - What happens if I get fired for being myselfWebsite: https://sunyi.co/podcast/Sun's Instagram: @sun.yiElizabeth's Instagram: @elizabethbrodywaite

We talk about why every organization eventually becomes corrupt and how it's pushing people to switch to Web 3:0:00 - Introduction8:45 - Why Koreans have so much pride13:25 - How America is changing22:50 - Why Sun is leaving NYC26:28 - Why capitalism still creates corruption30:30 - How people become corrupt40:15 - How the internet gives people power49:05 - How corporations try to maintain control56:22 - Why Web 3 is corruption-free1:02:16 - How the internet evolved since the 90's1:09:15 - Why we went viral on TikTokWatch on YouTube: https://www.youtube.com/watch?v=5I4kXCTzEz8Website: https://sunyi.co/podcast/Sun's Instagram: @sun.yiElizabeth's Instagram: @elizabethbrodywaite