Authentic As F*ck with Sun Yi Episode 26: Unspoken Approach To Getting Higher Paying Clients
12 snips
Dec 16, 2022 AI Snips
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Leadership Trumps Doing
- Growing an agency requires seeing yourself as a leader, not a doer, focused on serving clients through your team.
- If you dislike 'babysitting' employees, scaling a traditional agency will feel miserable and unsustainable.
Niche By Doing, Not Deciding
- Niches often emerge organically from the clients and problems you repeatedly solve, not from forced decisions.
- Mastering specific tools or problems (e.g., HIPAA, Infusionsoft) becomes a magnetic credential for similar clients.
Specialize By Service To Win Big Clients
- Specialize in a specific service (SEO, PPC, funnels) to attract top-tier clients searching for domain experts.
- Top clients prefer single-service specialists over generalist agencies when hiring high-skill vendors.