Authentic As F*ck with Sun Yi

Episode 12: Koe Yeet: How To Define Your “Niche” If You’re A Personal Brand

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Nov 24, 2020
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ANECDOTE

Accidental Acting Start

  • Koe Yeet became an actress by accident after being scouted while performing as a child.
  • She never planned to act and kept it secret from most classmates early on.
ADVICE

Avoid Early Narrow Labeling

  • Don't force yourself into a single labelled identity when you're multifaceted.
  • Present yourself as a real person and use your name rather than reducing yourself to one title.
ADVICE

Build Trust By Being Relatable

  • Be relatable when promoting products to build trust with your audience.
  • Show real life and honest context rather than only polished endorsements.
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