1 Insight

I begin today's coaching conversation with a story. Stories are a really fun way to create the space for insight for your client. And then I introduce Martin to my favorite coaching tool. In fact, if I was only allowed to use a single tool with my clients, for the rest of my life, this would be it... Here's a link to download the tool for yourself. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Varian was a high-level sales executive who did $750 million in sales, during her corporate career. She was driven and she was not afraid to speak her truth to anyone. But what most people never knew was that her drive came from having a son at 17 years old. At that moment, she made a decision to be successful, no matter what, so that he would never want for anything in his life. And what most people never knew is that Varian's father died when she was just 9 years old. She was devastated. And she made a decision to disconnect emotionally from everyone, so she'd never be hurt again. It turns out that a combination of drive and a lack of emotion make you a force to be reckoned with in the corporate world. Varian is a fascinating woman who isn't afraid to be seen and yet she has worked incredibly hard not to be visible. She has one of the smallest online footprints I have ever seen. And yet her events are sold out a year in advance. Today I draw out Varian's story to help her see her own power and impact. And to help her become known in a way that she cannot yet imagine... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Kelli is one of the smartest, most connected people I know. She has worked in a high level in Hollywood and also in Silicon Valley. At 16 years old, Steve Jobs become her mentor. In this conversation, Kelli wanted my help to draw out her story. But underneath her story I see a pinpoint of darkness. A tiny place that is holding her back from her next level of success. So, of course, that's where I go... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

I lead an experience for clients called "Branded by Rich Litvin." They invest $9,000 and in around 30 minutes, I draw out their story. I'm not a branding expert and I'm not a copywriter but I am gifted at drawing out people's stories. And what gets clients REALLY interested in you is YOUR story. We all have one. Today you'll hear me take Parham through a "Branded" experience. He's a fascinating man who was born blind in Iran, 30 years ago. He is now a leader, manager and coach. And an expert in software engineering. In most countries, when you are legally blind, this is classified as a disability. But Parham isn't disabled. He sees the world differently. And that is an incredible gift – for his team and for his clients... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Carolina had a 20-year marriage. Ever since it’s ended, she has wanted to create her next relationship and it has been hard. And she’s lonely. I help her use The Prosperous Coach Approach to reframe her thinking in order to create her next relationship one conversation at a time. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Tim is a member of Transition Excellence, my program for helping high-level leaders becoming high-level coaches. He's in 3 different coach trainings and he's feeling a sense of sadness and guilt that he's not been playing full out in all of them. I help him have a new way of looking at things and the heaviness that has been weighing him down seems to evaporate. Have you ever been distracted when coaching a client? Me, too. And in this episode, I get distracted by my camera that keeps auto-focusing on the back wall and not on me! But you'll see me catch my own distraction and speak it out loud to Tim. This enables me to immediately get present again. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Fiona has a background working at a large international corporation. But she's an adventurer at heart and she wants me to help her understand how her unique and unusual career and life will attract coaching clients. Using just 3 words, I draw out from her a piece of intellectual property that she'll be able to use to create clients for the rest of her life. Your 3 words will be different to hers but you can use the very same tool to create your own unique clients... Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? Today I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..." Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

The two things that your clients will tell you they need most are: clarity and confidence. Don't believe them... In today's episode I will show you why, as I coach Eric, a former lawyer—who just wants more clarity. And I coach Micha—the owner of boutique communication agency that specializes in the German luxury car market—who is in need of more confidence. As you'll hear, I mess with their thinking. I show them that both clarity and confidence are a place to come FROM, not a place to get TO.. Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Rachel has had a successful corporate career. She is raising and homeschooling four children. And she is judging herself for not succeeding fast enough as a businesswoman, just 6 months into her new career as a coach. Sunny is an accountant in the corporate world. She loves accounting because it just makes sense, plus you can use numbers to help make impactful decisions. Today I help her make an impactful decision without a number in sight! Love. Rich PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules