S10EP05: "You're not blind. You see the world differently."

I lead an experience for clients called "Branded by Rich Litvin." They invest $9,000 and in around 30 minutes, I draw out their story. I'm not a branding expert and I'm not a copywriter but I am gifted at drawing out people's stories. And what gets clients REALLY interested in you is YOUR story. We all have one.

Today you'll hear me take Parham through a "Branded" experience. He's a fascinating man who was born blind in Iran, 30 years ago. He is now a leader, manager and coach. And an expert in software engineering. In most countries, when you are legally blind, this is classified as a disability. But Parham isn't disabled. He sees the world differently. And that is an incredible gift – for his team and for his clients...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules