

1 Insight
Rich Litvin, Founder of 4PC
If you’re the most interesting person in the room... you’re in the wrong room.1 Insight - coaching for high-level leaders becoming high-level coaches. Because a single insight can change EVERYTHING...Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT… because a single insight can change everything.
Episodes
Mentioned books

Jul 21, 2022 • 23min
S16EP11: I'm trapped by my 'dream' job!" (Replay)
Today, I'm talking with Scott,.. Scott still has his ‘dream’ corporate job, serving as the Director of Leadership Development at a multi-million dollar corporation, with consulting gigs and coaching on the side. However, due to life circumstances, Scott has become trapped at that job and is looking for a way out. I want to give Scott an insight into what life can look like for him and his daughter if he can balance his life and escape that feeling of being stuck. Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Jul 14, 2022 • 60min
S16EP10: How To Become A master Coach with Rich Litvin - Master Coaching with Ajit Nawalkha
Ajit Nawalkha, co-founder of Evercoach and Mindvalley, shares his passion for authentic coaching. He discusses the importance of genuine relationships and the resilience required to succeed in the coaching industry. Exploring the emotional challenges like imposter syndrome, he emphasizes a partnership approach in coaching. With a focus on authentic connections, Ajit highlights a four-step process for meaningful conversations. He also advocates adopting an amateur mindset, encouraging creativity and long-term growth over instant success.

Jul 7, 2022 • 21min
S16EP09: "High-Touch Vs. High-Tech." (Replay)
If you do what everyone else is doing, right now, you'll get the same results as everyone else… Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too. Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Jun 30, 2022 • 59min
S16EP08: Meet One of My Mentors: Rich Litvin - The Better Life Better Work Show with Allison Crow
On today's episode I join Allison Crow on her "The Better Life Better Work Show" podcast. You'll hear us talk about why we should just make shit up (MSU) in our business, how we can let our clients be the hero, why we need to work our way out of a job, and a lot more. Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Jun 23, 2022 • 26min
S16EP07: "How do you run 120 miles?" (Replay)
This was fascinating. In today's episode you are going to hear me coaching Angela. Angela used to work for the United Nations, for UNESCO and she is based in Paris. She is a woman who has done extraordinary things in her life. She runs 180 Kilometer races, ultra marathons, almost 120 miles. She doesn't like to do things by halves. Even when she is taking on a mission she can't take on just one, she takes on a number at the same time. I coach her around her next big mission. It was really fun. Enjoy! Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Jun 16, 2022 • 54min
S16EP06: Why Your Coaching Fees Are Too Low & How To Raise Them
In this masterclass I demonstrate how to create high-fee clients one relationship at a time and share my simple framework to build a thriving coaching business. I share powerful distinctions and key frameworks to help you: 1. Understand the common fears and blocks holding coaches back from charging more 2. Shift your mindset to raise your fees (even right after this masterclass) Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Jun 9, 2022 • 39min
S16EP05: Serving and Leading in Challenging Times with Rich Litvin - Mastering Midlife Podcast with Mark Silverman
Today I join Mark Silverman on his Mastering Midlife podcast. On this episode, I share my perspective on great leadership and why I believe leaders should focus less on creating followers, and instead, create more leaders. We discuss the challenges of leading an organization during uncertain times and why I believe people believe the illusion that life is safe, secure, and predictable. Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Jun 2, 2022 • 44min
S16EP04: "I Believe in You..." (Replay)
In life, it can feel like we are being pulled in 10 different directions at the same time. It can be stressful choosing which part of yourself to identify with. Well, what if you didn’t have to choose at all? Rich’s guests today, Manjeet and Jordan, are dealing with that struggle in their lives right now. Manjeet has been a consultant to some of Britain's top retailers for over a decade. Jordan has won awards in the advertising industry for her work. Both of them have transitioned into coaching. It can be scary making this shift in your life, especially when you have a family that you need to provide for. Coaches make the mistake of saying yes to coaching to anyone and everyone. Don’t jump into these relationships without asking the right questions. More important than any factor is your belief in yourself. You must believe to the core of you that working with you will change your clients’ lives. You can do it! In today’s episode: *Looking at the different parts of your life as 2 parts of the same person *Searching for the authentic version of yourself *Being a secret agent of coaching in your industry *Framing your conversational tools in order to get your clients excited *Changing client mindsets by understanding human behavior *Navigating the emotional roller coaster of life and entrepreneurship *Asking the right questions when vetting your potential clients *Calling it what it is to avoid any guilt on your end and help them relax on theirs *The true definition of consulting *These are the most powerful words in coaching For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

May 26, 2022 • 51min
S16EP03: Rich Litvin on Coaching Mastery - Inspired Evolution with Amrit Sandhu
This is an episode of where I was a guest on the Podcast, Inspired Evolution by Armit Sandhu. In this episode, Amrit and I talk about coaching, the direction of coaching in terms of the industry and how to become coachable. We dive deep into insight coaching and how just one powerful question can expand new possibilities in your life and business and change everything, and how important it is to have a mission that is so powerful that nothing can stop you. Love. Rich P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

May 19, 2022 • 27min
S16EP02: “Fear is a mask for desire..." (Replay)
Fear is often a mask for desire. When Rich hears that, he looks past the fear and tries to uncover the desire behind the mask. Rich was able to remove this mask with his guest today, Niki Parker. Niki works for the International Red Cross. She set up a coaching program for the World Economic Forum and created an online digital campaign that generated millions of dollars and raised awareness of the environment. Niki tried to sell her limitations and fear to Rich but he wasn’t buying it. Through 1 insight she is able to see that what she thinks is fear is, in fact, the energy she has for her greatest desires. She realizes that she is so busy that she hasn’t sat down to create her specific intentions to focus that energy Intention is powerful. In today’s episode: *Having “fear” of the next step *Breaking down sexy work vs. cash projects *The 4 steps to creating clients with a very simple framework *Connecting with and inviting people into a conversation *Giving people an experience with coaching *Performing the juggling act between dreams and reality *Balancing out the ups and downs that come with business *Why coaches would benefit from doubling their fees *Importance of setting your intentions *Knowing that a goal is truly impossible *Putting yourself into a community of successful and driven people For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/