Sales Maven

Nikki Rausch
undefined
Feb 26, 2024 • 48min

How To Create Messages that Bring People in Without Shutting Others Out - Mastering Excellence

People can feel left out or annoyed by content without the brand realizing the impact of what’s published. Awareness of different ways of being is important for brands to consider. Placing yourself in another person’s experience helps you understand the world differently and possibly helps you avoid a hurtful misunderstanding. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to create messages that bring people in without shutting others out in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. Dr. Jen O'Ryan is a strategist specializing in Inclusion, Diversity, and Representation. She works with business leaders to humanize their brand, content, and messaging. Jen combines a PhD in Human Behavior with 25 years of leading global product launches, designing new experiences for customers, and building teams. She is also the author of What’s Behind Your Brand, which encourages brands to improve the human aspect of business. In today’s episode, Nikki and Dr. Jen discuss creating messages that bring people in without shutting others out. Dr. Jen shares about humanizing written, auditory, and visual content with an inclusive style guide. Listen as Nikki and Dr. Jen talk about blending humor, storytelling, and evidence-based approaches for an empathetic brand. Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [01:56] - Dr. Jen O'Ryan shares how her tech background influences her current work. [04:18] - Dr. Jen talks about humanizing content with an inclusive style guide. [06:05] - Dr. Jen gives an example of the nuances for replacing words in messaging. [08:25] - Placing yourself in another person’s experience helps you understand the world differently. [11:20] - “This is what your customer is seeing.” PART 1 [14:06] - “This is what your customer is seeing.” PART 2 [17:00] - Dr. Jen talks about how we develop default words while growing up. [19:58] - Dr. Jen explains why investing in these message changes is important. [22:12] - Improving the human aspect of business. PART 1 [24:02] - Improving the human aspect of business. PART 2 [26:30] - Dr. Jen encourages teams to invite people who process information differently. [28:09] - The difference of intention and impact. [31:07] - Dr. Jen talks about changing the messaging of images. [33:59] - Representation can’t be formulaic. [36:31] - Progress along the journey. [39:30] - Creating a safe and trusted environment in your business. [41:45] - What are ways to work with Dr. Jen? [44:44] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Dr. Jen: Dr. Jen O'Ryan jen@pagingdrjen.com What’s Behind Your Brand Schedule time with Dr. Jen LinkedIn | Instagram  
undefined
Feb 19, 2024 • 13min

Client Appreciation Initiatives

The Sales Maven Society welcomes another Member Appreciation Celebration for the fourth year in a row! This tradition reflects Nikki’s philosophy to “surprise & delight” people when there’s a chance to do so. What other reasons does Nikki uphold this tradition?  Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about inspiring client behavior with client appreciation initiatives on this episode of the Sales Maven Show. In today’s episode, Nikki discusses inspiring client behavior with client appreciation initiatives. She recalls what’s worked and hasn’t worked as she gives members an opportunity to participate in a meaningful way. Listen as Nikki talks about ways to engage, reward, recognize, and drive client behavior. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [02:26] - Nikki shares the story behind the Member Appreciation Celebration in the Sales Maven Society. [05:19] - Nikki explains the origin of “participoints” in the Sales Maven Society. [07:57] - What behaviors can client initiatives inspire to benefit your clients and your business? [10:00] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven   
undefined
Feb 12, 2024 • 17min

How To Avoid Tarnishing Your Reputation With A Bad Referral

Clients view your referrals as an extension of yourself. Bad referrals backfire and ripple into the relationship you have with your clients. What can you do to buffer or completely avoid such situations?  Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to avoid tarnishing your reputation with a bad referral on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how to avoid tarnishing your reputation with a bad referral. She recalls unknowingly giving a bad referral to one of her largest clients and what she did to redirect the situation before it actually got bad. Listen as Nikki talks about filtering referrals, giving disclaimers, and saying “No” to certain referrals. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [03:00] - Nikki talks about unknowingly giving a bad referral to one of her largest clients. PART 1 [05:37] - Nikki talks about unknowingly giving a bad referral to one of her largest clients. PART 2 [08:01] - What is Nikki’s reflection on that situation? [10:43] - Remember that referrals should have mutual benefit. [12:39] - Nikki shares how to add more context to your referrals as a disclaimer. [14:41] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven   
undefined
Feb 5, 2024 • 10min

Why You Shouldn’t Use AI For Selling

As Nikki likes to say, “You can’t AI your way into sales.” Sales conversations require collaboration and a personal flair. No matter how high-tech and seamless an experience is, people still appreciate a human touch.  Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about why you shouldn’t use AI for selling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about why you shouldn’t use AI for selling. She shares the reason AI is a slippery slope despite being useful in some cases. Listen as Nikki talks about remaining genuine instead of spammy in your sales conversations. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [00:58] - Nikki explains why AI is a slippery slope despite being useful in some cases. [02:36] - Why can’t you AI your way into sales? [05:18] - AI spams the same methods over and over again. [07:25] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven   
undefined
Jan 29, 2024 • 22min

How To Stop Sabotaging Your Sales Success

It’s understandable. You are a top-performing entrepreneur who takes a careful look at your business. You’re the first to give yourself feedback or critique your work. However, have you thought about this: Self-judgment is not the same as self-awareness? You don’t need to self-sabotage by being overly harsh on yourself.  Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about how to stop sabotaging your sales success on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about how self-judgment is detrimental to your success and how to avoid this sabotaging behavior. She shares insights from her personal experience and her honest discussions with others. Listen as Nikki talks about finding ways to let go of sabotage and embrace your current business performance with grace. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [01:23] - Nikki talks about self-judgment being detrimental to your success. [04:23] - In what ways can you step out of self-judgment? PART 1 [07:20] - In what ways can you step out of self-judgment? PART 2 [08:57] - Nikki recalls the ups and downs of the past year. [11:40] - “That’s where freedom lies.” [14:16] - Nikki talks about identity statements. PART 1 [17:04] - Nikki talks about identity statements. PART 2 [19:44] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Podcast Episodes Referenced: Three Ways to Overcome a Sales Slump Stop Selling Yourself Short  
undefined
Jan 22, 2024 • 21min

What To Do When Your Group Program Isn’t Filling

Group programs are seriously some of the most rewarding work. These offers maximize time, create a great return on investment, and keep cash flow coming. They also maximize the impact you have on the world with a group of your ideal clients. What can you do if your group program hasn’t been filling up?  Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about what to do when your group program isn’t filling on this episode of the Sales Maven Show. In today’s episode, Nikki’s solo discussion talks about using offer fundamentals to help you fill your group programs. She shares how there are questions and points to think about before launching a group program. Listen as Nikki talks about securing potential buyers willing to spend at the price point you charge. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [02:48] - Do you have an audience? [05:22] - Are you sure you have active potential buyers? [08:18] - Nikki talks about knowing where your potential buyers are coming from. [11:06] - Ask potential buyers what’s stopping them from buying. [13:37] - Nikki shares common reasons people don’t buy at first. PART 1 [16:32] - Nikki shares common reasons people don’t buy at first. PART 2 [19:16] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven
undefined
Jan 15, 2024 • 43min

How To Show Up & Represent Yourself & Your Brand On Sales Calls - In-person and Virtually: Mastering Excellence Series

Confidence is transferable. When you have on clothes that make you feel your best, you show up more powerfully. Your confident image transfers into how you communicate your business and how potential clients view your offers. How can you best present the confidence of your brand? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to show up and represent yourself and your brand on sales calls (in-person and Virtual) in this Mastering Excellence Series conversation on this episode of the Sales Maven Show. After 20 years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving Petite women hire her to create a closet filled with clothes that fit their height and flatter their body shape. Her clients are confident in being visible and representing their business and personal brand in any professional setting. All while eliminating the frustration and decision fatigue busy professional women experience getting dressed in the morning. In today’s episode, Nikki and Angela discuss how best to represent yourself and your brand during sales conversations. Angela talks about planting seeds of confidence and gaining clients using your style. Listen as Nikki and Angela talk about projecting the image you desire, knowing your signature styles, and understanding mindful fashion choices. Nikki invites you to join the Sales Maven Society, take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [01:48] - Angela Foster works with petite female professionals so being fashionable is a stress free experience. [04:01] - “It’s so much easier to walk away from it.” [05:30] - Plant seeds of confidence. [08:06] - How can you present the confidence of your brand? [10:52] - If you want to charge high-value rates, your image needs to step up and match that value. [13:44] - Your overall style influences what you signal to clients. PART 1 [15:16] - Your overall style influences what you signal to clients. PART 2 [17:20] - “You should be earning the person’s business.” [19:56] - Are you projecting the image you desire for your brand? [22:44] - Angela talks about which style aspects communicate your brand messaging. (Hint: More than color.) [25:42] - Which words describe your brand? [28:43] - Don’t forget these style pointers from Angela! PART 1 [31:22] - Don’t forget these style pointers from Angela! PART 2 [33:17] - Do you know your signature styles? [35:38] - Angela talks about knowing your signature style for different occasions. [37:29] - Angela gushes over her puppy. [39:37] - What’s next for Angela? [41:23] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Angela: Angela Foster LinkedIn To take the Style Body Shape Quiz (No Fruit Salads) from Angela: angelafoster.co/salesmaven Previous episode appearance: Thought Leadership & Sales ON-AIR Coaching Call
undefined
Jan 8, 2024 • 51min

How To Reach Your Ideal Client - Mastering Excellence Series

Learn how to attract intentional buyers and reach your ideal clients in this episode of the Sales Maven Show. The importance of connecting with the right clients, setting goals, and tailoring marketing strategies is emphasized. Discover the value of attracting buyers rather than just followers and the joy of podcasting. Exciting changes in the business include continuous access to the main program and upcoming online trainings. Connect with the speaker on social media and receive a thank you message along with the 'Closing the Sale' ebook.
undefined
5 snips
Jan 1, 2024 • 17min

The Difference Between Soliciting & Relationship Selling

Explore the fine line between soliciting and relationship selling. Discover how fostering genuine connections can transform your sales approach. Learn the importance of permission in the sales process and how it can lead to more effective engagement with clients. Nikki shares strategies to create curiosity and maintain rapport, helping you connect with your ideal clients more effortlessly. Shift your focus from intrusive tactics to authentic relationships for greater business success.
undefined
Dec 25, 2023 • 54min

How To Create Connection

Learn how to create connections through storytelling and genuine listening in this episode. The importance of connection in sales, personal growth, and relationships is emphasized. The neuroscience behind the need for connection is explored. Discover upcoming events and programs related to creating connection. Express gratitude and find resources to boost sales confidence.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app