The Difference Between Soliciting & Relationship Selling

5 snips

Jan 1, 2024

Explore the fine line between soliciting and relationship selling. Discover how fostering genuine connections can transform your sales approach. Learn the importance of permission in the sales process and how it can lead to more effective engagement with clients. Nikki shares strategies to create curiosity and maintain rapport, helping you connect with your ideal clients more effortlessly. Shift your focus from intrusive tactics to authentic relationships for greater business success.

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INSIGHT

Soliciting vs Relationship Selling

Soliciting intrudes without permission, wasting time and energy.
Relationship selling gains explicit permission at every step to build trust and close deals.

ADVICE

Always Gain Permission First

Always get permission before presenting offers or sales pitches.
Use polite, permission-based messages to maintain rapport and avoid turning clients away.

ADVICE

Attract Clients with Content

Create content that strongly attracts your ideal clients by resonating with their needs.
Build curiosity before trying to sell to make the buying process easier and more effective.

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There seems to be some confusion between soliciting and building relationships that attract prospective clients while making it easy for them to buy from you. Have you ever noticed the main factor that makes these two approaches different?

Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the difference between soliciting and relationship selling on this episode of the Sales Maven Show.

In today’s episode, Nikki’s solo discussion talks about shifting your business from soliciting to relationship selling once you understand the difference. She shares how you can create curiosity before going into selling and keep rapport in every step of the sales process. Listen as Nikki talks about spending less time prospecting and more time working with your ideal clients.

Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

In This Episode:

[00:27] - Welcome, and thank you for listening!

[01:26] - Nikki describes what “soliciting vs. relationship building” looks like in business.

[03:53] - “Soliciting is such a time waster.”

[06:14] - Nikki talks about using a relationship-building approach.

[08:19] - How do you gain permission from ideal clients?

[10:57] - Put out content that strongly attracts ideal clients. PART 1

[13:45] - Put out content that strongly attracts ideal clients. PART 2

[15:44] - Thank you for listening. Nikki is so grateful you are here!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

Find Nikki:

Nikki Rausch

nikki@yoursalesmaven.com

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