Sales Maven

Peggy McKnight, a career development coach and owner of Spring Into Action LLC, guides ambitious professionals toward fulfilling careers. In this conversation, she explores how introverts can network beyond traditional methods. Nikki Rausch shares strategies for creating curiosity in sales conversations, particularly on social media. They discuss the importance of personal connections, leveraging existing networks, and crafting engaging content that invites deeper dialogue. Listeners will learn to foster curiosity naturally to attract their ideal clients.

Do you have your outreach strategy ready to go? Are you ready to implement your strategy at any time, or is the strategy a reactive process? Often, entrepreneurs wait for a shift in business to pivot or prepare a strategy. Having strategies ready-to-go is a sign that an entrepreneur is thinking ahead, and understands the power of early action deposits. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to enhance the impact of your cold outreach on this episode of the Sales Maven Show. Julie Bourbeau is here to share the Sales Success Story of her Montreal-based translation service. Her work through “Julie Bourbeau, Translation Services” allows businesses and nonprofits to extend value to the francophone market, increase their visibility, and have a coherent bilingual voice. Julie originally launched a business to be a stay at home mom for her kids, and 15 years later is still providing assistance in translation services. When working with businesses and nonprofits, Julie finds clients through networking and the partners of her current clients. Julie explains how cold outreach grew her business to reach its current capacity. A significant part of her strategy includes techniques and approaches from Nikki’s resources. Listen to Nikki and Julie talk about wording, effectively using sales language templates, and choosing proactive strategies that return value to the business in the future. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [03:07] - Julie Bourbeau explains how her clients find her services, and how the current strategy from Sales Maven Society she uses to connect with more clients. [05:43] - Nikki tells you about the Like-minded Clients technique that Julie included in her strategy, and how to learn the technique. [07:22] - Julie talks through using the Language of Sales Manual to ensure a cohesive communication approach with referrals. [09:41] - Implementers get results. [11:50] - When is the best time to do outreach? Why is it effective to be proactive? [14:01] - Julie talks about what she likes about the Sales Maven Society, like the training materials and Q&A sessions. [17:15] - Here’s where you can connect with Julie! [18:32] - Here’s a question to use when during the initial conversation with potential clients. [20:14] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Julie: Julie Bourbeau  julie@juliebourbeau.com  LinkedIn | Facebook

Connecting with ideal clients is about meeting the clients at the right point. Whether connecting through a mutual contact, an event, or direct outreach, entrepreneurs can find the most positive result from understanding the dynamic of how the connection takes place. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to reach your ideal client for the On-Air Coaching Call on this episode of the Sales Maven Show. Kenyatta Christmas, a Sales Maven Society Member, offers her expertise as a registered nurse, certified legal nurse case consultant, and board-certified acute care nurse practitioner. She worked as a nurse practitioner for nearly two decades, and has now conducted her own business for five years. Kenyetta is the founder of Hough Medical Consulting (HMC), a leading provider of litigation support services and expert witness services. In other words, the initiative consults attorneys with medical issues in their cases. Nikki and Kenyetta come together to discuss marketing and strategies that connect businesses with ideal clients. Throughout the conversation, Kenyetta shares her current strategies and thoughts on reaching clients in ways she’s familiar with using. Listen to this discussion to hear Nikki explain the introduction strategy, the “good, better, best” method for strategy management, and making authentic connections. Together, Nikki and Kenyetta explore what it means to gain exposure to ideal clients, and meet them at a proper point. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:18] - Kenyetta describes the channels where her clients discover her services. [04:59] - Kenyetta brings attention to blending marketing with building trusts as the topic she’d like to discuss today. [06:31] - Nikki and Kenyetta current methods Kenyetta uses for reaching her ideal clients, such as exhibitions and LinkedIn. [09:29] - Listen to Nikki describe a strategy to reach clients by expanding through the network silos you can access. [11:56] - Be careful of this when approaching your first point of contact to get introduced to new clients.  [14:27] - Nikki suggests adopting the “good, better, best” method to help manage the introduction strategy.   [17:23] - Rather than feeling uncomfortable about asking for a favor, recognize that people feel good doing good deeds. [20:17] - Sometimes taking initiative can turn into something with a larger positive impact. [22:47] - Kenyetta considers options for placing her services directly in front of her ideal clients.  [24:55] - Listen to Nikki provide guidance on how to generate ideas for sparking conversation, like a topic for an event. [27:52] - Nikki encourages everyone to consistently display their expertise, that way, clients know where to go when a service is needed. [29:38] - Here is how to respond when on the receiving end of an outreach. [32:29] - Nikki and Kenyetta discuss how to remain sincere and authentic when offering services as a resource. [34:24] - Kenyetta describes the knowledge she gained in the craft of selling while in the Sales Maven Society. [36:36] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Kenyetta: Kenyetta Christmas  houghmedical@gmail.com LinkedIn

You hold a service superpower, whether you’re aware of the skill or not. In fact, your unique superpower often lives in your unconscious competence. Once the skill is delivered to match client needs, a range of business opportunities open. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to monetize your superpower in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Melanie Benson provides value as the “Authority Amplifier” for “expertprenuers”. She shows you how to stand out in a crowded market, and how to attract high paying clients. With her experience, she accelerates results for her clients between a 3x to 5x increase in revenue during the first six months. Being the host of Amplify Your Success podcast, Melanie also provides value by sharing lessons, and sparking conversation. She is also the author of Rewire for Wealth, alongside contributing as a co-author for Voices for the 21st Century, an entrepreneurs.com Startup Guide to Starting an Information Marketing Business. Her tips and insights can be found in Bloomberg BusinessWeek, Woman’s Day, and Parenting Magazine. Melanie also serves on the Women Speakers Association Executive Team. Melanie shares that being in your superpower usually feels joyful and immersive. Throughout the discussion, she gives tools for exuding your superpower with confidence and clarity. Opportunities are waiting inside your superpower, and your audience will point them out for you. Listen as Melanie shares how to identify your superpower, understand what about the skill attracts your ideal clients, and how to deliver your skill in an efficient service. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Melanie Benson joins Nikki in discussing how to monetize the superpower that lies most people’s unconscious competence. [04:02] - Melanie gives the first important step to monetizing your superpower. She explains how this step impacts enrollment conversations [05:45] - How can you tell if you’re confident, and can move forward with confidence? Look for these signs for confirmation. [08:32] - Nikki explains that your super power remains no matter the objections that may try to distract you from your internal focus. [10:28] - Melanie shares that being in your superpower usually feels joyful and immersive. Nikki gives examples of similar moments for comparison to the feeling.  [12:21] - Pay attention to when people comment on or inquire about what you find relatively easy. [14:32] - Nikki shares a story from her business that proves that opportunities are waiting inside your superpower, and your audience will point them out for you. [16:21] - Melanie explains “the sweet spot” client formula that helps entrepreneurs deliver the superpower to match client needs. [18:44] - What is magnetic messaging? How can magnetic messaging distinguish who is and is not in your ideal audience? [20:28] - Nikki reiterates Melanie’s formula to emphasize the main points, and she explores how each step may relate to you.  [22:19] - Why is it important to directly ask potential buyers what your superpower helps them achieve? [24:24] - Melanie suggests goals and perspectives that provide guidance for creating tangible action in monetizing your superpower. [27:01] - Understand how you can be grounded and capable for your ideal clients. [28:47] - Listen to why a morning routine, exercise, and environment influence how you show up for your ideal clients. [31:35] - Melanie discusses choosing a direction to move forward, and when to let go to reroute. [34:19] - If you feel disconnected to a service or monetization strategy you started, re-evaluate it’s placement in your business. [35:55] - Melanie warns that parts of your genius zone may feel scary if limiting beliefs are fogging your view with a negative filter. [37:51] - Be mindful to understand the difference between feeling resentful versus fearful towards monetizing in your zone of genius.  [39:28] - How do you know when to stop? [41:51] - Get to know Melanie better as she talks about her friends, and some surprising facts. [44:51] - What’s up next for Melanie’s business? [47:05] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Melanie: Melanie Benson Contact Facebook | Twitter | LinkedIn | Instagram

Despite larger numbers being perceived as popularity or success, the size of an email list is less influential than the quality of the list. Upgrade an email list into a prime business asset by learning the factors of a quality email list. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses email lists, offers in emails, email sequences, and ending the vanity of “email list size” on this episode of the Sales Maven Show. Three main ideas can positively shift the results of an email list. Nikki goes into detail for each idea that begins to break the facade of the “size” vanity. She explains why an email list is a business asset, why being afraid to send offers hinders opportunities, and how to identify the best contacts for an email list. Anything that doesn’t fit can be let go of with grace to keep the focus on growing a quality email list. Grow the email list by earning the right to email contacts, and accept that those who don’t fit may unsubscribe. Nikki talks about balancing communication with an engaged audience. You don’t need to include your grandma and old high school friend on your email list when they are not a potential buyer or not truly interested in the content. Learn from Nikki about the only time that size matters for an email list. What are you doing every month to grow your email list? Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [01:55] - Nikki discusses the mindset and perceptions behind email list sizes. Are we too caught up in the vanity of the numbers? [04:20] - “I’m worried that I’ll offend people on my email list by sending my offers.” Listen to Nikki explain what you should actually know about offers and your email list. [06:26] - Be mindful of who is added to the email list. Earn the right to email people. [08:53] - Nikki suggests that email lists are split for certain communities in your audiences. [10:46] - Train your email list to know they will be exposed to offers on a regular basis. [13:07] - When deciding on the offers to send to an email list, Nikki encourages entrepreneurs to focus on having the right offer at the right time for the right people. [15:19] - What are you doing every month to grow your email list? Learn actionable tips from Nikki about growing with investments. [18:01] - Should business owners consider buying an email list? [19:57] - Nikki gives her insight on the level of audience engagement in email lists being an indicator of the asset’s quality. [21:57] - Listen to Nikki describe email sequences for communicating with your audience, and the frequency of contacting about an offer. [24:09] - Nikki shares what metrics she tracks when reviewing the emails she sends out to her email list. [26:50] - Here is what really defines an email list that performs well. [28:02] - Nikki talks about Sales Maven Society members posting their email list copy in the community to get Nikki’s help. [29:33] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven  

Everything’s there. Main ideas, strategies, and approaches naturally emerge while developing more experience in providing a service or value to clients. How can these principles of expertise be packaged into a stand-alone product? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Shannon Hughes brings up questions and realizations around building content and trusting the power of personal perspective in an on-air coaching call on this episode of the Sales Maven Show. Shannon Hughes is an experiential facilitator at her practice Enlivened Studios. Her approach to facilitating and training is rooted in implied improv, which transfers the main structure of improv from a theater setting into a business setting. By guiding business teams with this approach, Shannon really immerses everyone in engaging dialogue among team members to hone communication, intentional listening, spontaneity, empathy-based storytelling, and more. Enlivened Studios takes care of team training for small to medium sized teams all the way up to kickoff sessions at full-out corporate team training. In this coaching call, Shannon is curious about creating content for a stand-alone product for her community, which at first seems tricky for her experience-based, real-time service. Pay attention as Nikki and Shannon discuss approaches to collecting ideas that already exist in a valuable service, and intentionally packaging the digestible principles to use as content. Speaking candidly, the two go into a conversation about using a unique standpoint to offer content that seems similar or standard to the current marketplace. Learn the power of your unique voice from your personal knowledge, which allows you to communicate general principles in a way no one else can. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Shannon Hughes shares the ways she provides value to teams. She explains the general concerns she addresses in team trainings. [04:07] - Shannon recalls a 3hr session she gave during a large team training kickoff for a tech company. What did she help the group focus on? [06:20] - Nikki speaks on the impact of dynamics between different teammates in different departments. Shannon adds insight about the positive results she observes while training communication skills across teams. [09:18] - What does Shannon want to discuss during the on-air coaching call? Listen to Shannon explain her thoughts on a stand-alone product and creating content. [11:38] - Nikki starts brainstorming ideas that might be helpful. She explains how the main concepts of Shannon’s service can be packaged into digestible content. [14:13] - Shannon speaks through her thoughts on similar offerings in the experiential facilitator space. [16:58] - Shannon emphasizes that unique perspectives on similar topics help fill in the blanks of the topic differently. [19:39] - There’s an opportunity to upgrade content as more is learned. Nikki gives her personal examples of re-recording content, and the new opportunities that arise from updated content. [22:35] - Being an entrepreneur requires  adaptability and iteration. [24:43] - Shannon explains “A.L.I.V.E.N.E.S.S.”, and the relation to getting started anywhere. [27:43] - Here is a great question to ask people in a sales conversation that can help give insight into client expectations. [30:07] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Shannon: Shannon Hughes shannon@enlivenedstudios.com  LinkedIn | Instagram | Facebook | YouTube 

Words are very powerful when thinking of how people perceive information. In fact, vocabulary shifts the influence we hold in our sales conversations. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses credibility, authority, and some of the things that sabotage credibility and authority on this episode of the Sales Maven Show. Credibility and authority are built or diminished starting with mindset. You can tell which side you are on by the way you prepare for your sales conversations. Listen to Nikki discuss how mindset informs communication style, therefore leading into the presence and energy you have when closing sales. In a bigger picture, Nikki talks about the difference of investing in yourself, and she ties this topic with the repercussions of fearing self-investments. With specific examples around language. Nikki illustrates the need to comfortably invest in your business or yourself personally. She also gives mindful advice of interacting with others that may not be at the stage of openly investing in themselves. Learn what word sabotages client communication, and learn how the tone for client communication is set early on through knowledge and confidence of investing in your craft. Commit to owning a new mindset that will wow your clients in sales conversations. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Let’s discuss investing in your business and your own personal growth. Nikki explains why a fear of investing in yourself can throw your presence in sales conversations. [04:49] - People that do invest show up with a different energy than those who do not. How does the confidence of investing in yourself feed into the assumptive close technique? [07:45] - Remember to stay congruent and comfortable in your sales conversations. Here is where self belief is important. [10:33] - Clients can also have a mindset of not investing in themselves. Nikki recommends how to interact with these kinds of clients in a caring way while protecting your time and energy. [13:20] - Nikki shares the word that is getting in the way of sales conversations. [15:09] - Listen to Nikki rephrase sentences for more effective delivery in sales conversations, sales copy, and even sales emails. [16:47] - Communicate from a place of authority. [17:40] - Here is a question for your sales conversations tool kit that guides clients to being more specific. [20:21] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Sales success story guest, Nancy Stiver, shares her journey from teaching to becoming a partner in a consulting firm. They discuss the different divisions of the business and the importance of effective questioning in sales. They also explore the impact of NLP on sales interactions and introduce a new company called LaVinia Capital Partners.

Ultimately, being authentic is directly related to sales. That’s the core of this episode’s lesson, but you don’t want to miss the tips throughout the episode on how to effectively connect the two. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to push through stereotypes and achieve success in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Cindy Lin from Staged4more provides value as a home staging educator, a podcaster, and a photographer who works internationally. Cindy hosts The Home Staging Show podcast, longest running podcast dedicated to home staging. She also holds experience as a real estate agent, and an award-winning six figure home stager in the San Francisco Bay Area. Now a highly sought after home staging educator, Cindy’s combined experience in the business and creative sectors helps her bring a unique blend to her teaching. Recognized among the community, Cindy was voted one of the top 75 most influential people in home staging by Real Estate Staging Association several years in a row. Staged4more continuously placed as #3 of the top 100 home staging blogs and websites for home stagers since 2018. Embracing her own success, Cindy advocates for entrepreneurs to take ideas into action. Every stereotype that could have been a hindrance to Cindy could not overcome her mindset, and her approach to realizing her goals. During the episode, Cindy speaks on the influence of culture, family dynamics, immigration, and representation. She uses her early days as a base for explaining the habits and perspectives she developed while accomplishing new levels of success. There are many different ways to achieve a result. Cindy suggests that entrepreneurs find what resonates to their journey, and place mindful work-arounds for habits that may distract or delay action. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:53] - Cindy starts off talking about her own awareness around stereotypes and culture. [05:11] - What was the impact of gender roles impact Cindy while growing up? [06:49] - Cindy shares how her mom was an example of going against the grain. [09:48] - As a child, Cindy says both of her parents gave her a glimpse into entrepreneurship. [11:41] - Look for examples of the people that came before you. [14:37] - Cindy compares the media’s previous absence of representation with today’s media. She touches on how representation can influence others. [17:36] - If someone can figure out how to accomplish a goal, then that means the path is doable. [19:41] - Cindy shares what analog approach is still a hack to productivity and getting unstuck from postponing action. [22:33] - Nikki poses a question for how to connect a timeframe to taking action and goals. [24:31] - Cindy uncovers the aspects that help people separate goals into digestible chunks. [27:13] - Nikki reiterates to chunk work down into bite-sized pieces, and shift the conversation to the skill of being aware of goal progress. [30:05] - Nikki mentions the types of modalities, and suggests that everyone reflect on which aspects resonate with them. [31:59] - What does Cindy actually do to reach her goal? Cindy talks about brain dumping, reorganizing thoughts, and getting a bird’s eye view of her goals. [33:53] - Cindy tells the story of accomplishing a seemingly random goal. [35:53] - Be flexible with goals. What does it mean to adapt while realizing goals? [37:41] - Nikki reiterates the main points of handling perfectionism and habits that set people back. [39:23] - Don’t think too much. Prioritize and take action. [42:23] - How can people future-proof a business? Cindy shares her thoughts on what is possible. [44:23] - Cindy describes her family support system, and what kind of support she felt in accomplishing goals. [46:53] - Cindy shares her experiences around communicating and interacting with colleagues in the industry while not following the “norm”. [48:25] - Nikki suggests for entrepreneurs to seek mentors if family is not able to be the role of a support system. [50:38] - How do you know when to stop when pursuing a goal that isn’t working yet? Cindy talks about reframing a “stop” to a “pivot”. [52:26] - Cindy talks about having a hybrid approach to life, since not everything in life is clear cut. [54:25] - In this modern time, society is shifting to life-ventricle values other than work. [56:48] - How can businesses get inspiration from others, but keep the business authentic to an individual brand? [59:39] - When listening to this series, takeaways may resonate with individuals differently. [01:00:38] - Cindy says that being authentic is directly related to sales. [01:02:07] - Hiring is connected to a hard lesson Cindy learned during her entrepreneurship journey. [01:04:42] - Cindy talks about experiences of small business being different from corporate levels, and how to create a sense of community for small businesses. [01:06:15] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Cindy : Cindy Lin The Home Staging Show podcast Instagram | Pinterest | YouTube | LinkedIn | 

Having a proposal that is written clearly makes it easier for clients to commit to your offer. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn tips on crafting copy, streamlining contracts, using a subscription business model, and reflecting your brand in your communications on this episode of the Sales Maven Show. When entrepreneurs personally write copy or communications, the core idea may get lost because their clients don’t have the same panoramic view of the ideas and the business like the entrepreneur. Madhu Singh, a Sales Maven society Member, shares her success story as an entrepreneur that used effective communication to attract fitting clients to her subscription offer. Madhu is the owner and founder of Foundry Law Group, which is a boutique firm that focuses on growing and early-stage companies. Her team carries a passion for entrepreneurs, and delivers value as a peer-to-peer format that prepares strategies in their client’s company before problems even arise. Entrepreneurship is a core part of Madhu’s efforts and interests, so she actively looks for opportunities that allow her to engage with like-minded communities. She teaches an entrepreneurship clinic at Seattle University, and works as the President of TiE Seattle, a nonprofit fostering entrepreneurship worldwide. She expands on these experiences, and more, to share how she created language for her clients that made the offer an easy “yes”. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:34] - Madhu Singh talks about the benefits that come from a good partnership, which ties into lessons from her success story. [04:46] - Madhu seeks opportunities to combine entrepreneurship and community, so Sales Maven Society became a great fit for Madhu. [07:18] - Nikki reviews the technique of the assumptive close, and shares a time Madhu executed this technique flawlessly. [09:49] - Nikki and Madhu admire each other for being able to commit to excellence and impact.  [11:19] - Madhu sets the backstory for her success with the previous mindsets around closing sales and pricing. [13:49] - What is Madhu’s strategy behind communicating value when implementing subscriptions in her business model? [16:27] - Madhu says that changing the communication style with her clients tripled the amount of clients in the subscription. [19:12] - Nikki explains the ideas related to miscommunication in copy and content. Madhu recalls lessons she gained from imposter syndrome, and staying true to her value. [21:55] - Madhu explains why contracts are an extension of an entrepreneur’s brand. [24:18] - Hear an exact example of Madhu’s experience of a conflict of language in a contract. [26:05] - Madhu enjoys the intimacy and safe space that the Sales Maven Society provides for members. [29:26] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Madhu: Madhu Singh madhu@foundrylawgroup.com  Twitter | LinkedIn