Sales Maven

Words are very powerful when thinking of how people perceive information. In fact, vocabulary shifts the influence we hold in our sales conversations. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses credibility, authority, and some of the things that sabotage credibility and authority on this episode of the Sales Maven Show. Credibility and authority are built or diminished starting with mindset. You can tell which side you are on by the way you prepare for your sales conversations. Listen to Nikki discuss how mindset informs communication style, therefore leading into the presence and energy you have when closing sales. In a bigger picture, Nikki talks about the difference of investing in yourself, and she ties this topic with the repercussions of fearing self-investments. With specific examples around language. Nikki illustrates the need to comfortably invest in your business or yourself personally. She also gives mindful advice of interacting with others that may not be at the stage of openly investing in themselves. Learn what word sabotages client communication, and learn how the tone for client communication is set early on through knowledge and confidence of investing in your craft. Commit to owning a new mindset that will wow your clients in sales conversations. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Let’s discuss investing in your business and your own personal growth. Nikki explains why a fear of investing in yourself can throw your presence in sales conversations. [04:49] - People that do invest show up with a different energy than those who do not. How does the confidence of investing in yourself feed into the assumptive close technique? [07:45] - Remember to stay congruent and comfortable in your sales conversations. Here is where self belief is important. [10:33] - Clients can also have a mindset of not investing in themselves. Nikki recommends how to interact with these kinds of clients in a caring way while protecting your time and energy. [13:20] - Nikki shares the word that is getting in the way of sales conversations. [15:09] - Listen to Nikki rephrase sentences for more effective delivery in sales conversations, sales copy, and even sales emails. [16:47] - Communicate from a place of authority. [17:40] - Here is a question for your sales conversations tool kit that guides clients to being more specific. [20:21] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Sales success story guest, Nancy Stiver, shares her journey from teaching to becoming a partner in a consulting firm. They discuss the different divisions of the business and the importance of effective questioning in sales. They also explore the impact of NLP on sales interactions and introduce a new company called LaVinia Capital Partners.

Ultimately, being authentic is directly related to sales. That’s the core of this episode’s lesson, but you don’t want to miss the tips throughout the episode on how to effectively connect the two. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to push through stereotypes and achieve success in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Cindy Lin from Staged4more provides value as a home staging educator, a podcaster, and a photographer who works internationally. Cindy hosts The Home Staging Show podcast, longest running podcast dedicated to home staging. She also holds experience as a real estate agent, and an award-winning six figure home stager in the San Francisco Bay Area. Now a highly sought after home staging educator, Cindy’s combined experience in the business and creative sectors helps her bring a unique blend to her teaching. Recognized among the community, Cindy was voted one of the top 75 most influential people in home staging by Real Estate Staging Association several years in a row. Staged4more continuously placed as #3 of the top 100 home staging blogs and websites for home stagers since 2018. Embracing her own success, Cindy advocates for entrepreneurs to take ideas into action. Every stereotype that could have been a hindrance to Cindy could not overcome her mindset, and her approach to realizing her goals. During the episode, Cindy speaks on the influence of culture, family dynamics, immigration, and representation. She uses her early days as a base for explaining the habits and perspectives she developed while accomplishing new levels of success. There are many different ways to achieve a result. Cindy suggests that entrepreneurs find what resonates to their journey, and place mindful work-arounds for habits that may distract or delay action. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:53] - Cindy starts off talking about her own awareness around stereotypes and culture. [05:11] - What was the impact of gender roles impact Cindy while growing up? [06:49] - Cindy shares how her mom was an example of going against the grain. [09:48] - As a child, Cindy says both of her parents gave her a glimpse into entrepreneurship. [11:41] - Look for examples of the people that came before you. [14:37] - Cindy compares the media’s previous absence of representation with today’s media. She touches on how representation can influence others. [17:36] - If someone can figure out how to accomplish a goal, then that means the path is doable. [19:41] - Cindy shares what analog approach is still a hack to productivity and getting unstuck from postponing action. [22:33] - Nikki poses a question for how to connect a timeframe to taking action and goals. [24:31] - Cindy uncovers the aspects that help people separate goals into digestible chunks. [27:13] - Nikki reiterates to chunk work down into bite-sized pieces, and shift the conversation to the skill of being aware of goal progress. [30:05] - Nikki mentions the types of modalities, and suggests that everyone reflect on which aspects resonate with them. [31:59] - What does Cindy actually do to reach her goal? Cindy talks about brain dumping, reorganizing thoughts, and getting a bird’s eye view of her goals. [33:53] - Cindy tells the story of accomplishing a seemingly random goal. [35:53] - Be flexible with goals. What does it mean to adapt while realizing goals? [37:41] - Nikki reiterates the main points of handling perfectionism and habits that set people back. [39:23] - Don’t think too much. Prioritize and take action. [42:23] - How can people future-proof a business? Cindy shares her thoughts on what is possible. [44:23] - Cindy describes her family support system, and what kind of support she felt in accomplishing goals. [46:53] - Cindy shares her experiences around communicating and interacting with colleagues in the industry while not following the “norm”. [48:25] - Nikki suggests for entrepreneurs to seek mentors if family is not able to be the role of a support system. [50:38] - How do you know when to stop when pursuing a goal that isn’t working yet? Cindy talks about reframing a “stop” to a “pivot”. [52:26] - Cindy talks about having a hybrid approach to life, since not everything in life is clear cut. [54:25] - In this modern time, society is shifting to life-ventricle values other than work. [56:48] - How can businesses get inspiration from others, but keep the business authentic to an individual brand? [59:39] - When listening to this series, takeaways may resonate with individuals differently. [01:00:38] - Cindy says that being authentic is directly related to sales. [01:02:07] - Hiring is connected to a hard lesson Cindy learned during her entrepreneurship journey. [01:04:42] - Cindy talks about experiences of small business being different from corporate levels, and how to create a sense of community for small businesses. [01:06:15] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Cindy : Cindy Lin The Home Staging Show podcast Instagram | Pinterest | YouTube | LinkedIn | 

Having a proposal that is written clearly makes it easier for clients to commit to your offer. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn tips on crafting copy, streamlining contracts, using a subscription business model, and reflecting your brand in your communications on this episode of the Sales Maven Show. When entrepreneurs personally write copy or communications, the core idea may get lost because their clients don’t have the same panoramic view of the ideas and the business like the entrepreneur. Madhu Singh, a Sales Maven society Member, shares her success story as an entrepreneur that used effective communication to attract fitting clients to her subscription offer. Madhu is the owner and founder of Foundry Law Group, which is a boutique firm that focuses on growing and early-stage companies. Her team carries a passion for entrepreneurs, and delivers value as a peer-to-peer format that prepares strategies in their client’s company before problems even arise. Entrepreneurship is a core part of Madhu’s efforts and interests, so she actively looks for opportunities that allow her to engage with like-minded communities. She teaches an entrepreneurship clinic at Seattle University, and works as the President of TiE Seattle, a nonprofit fostering entrepreneurship worldwide. She expands on these experiences, and more, to share how she created language for her clients that made the offer an easy “yes”. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:34] - Madhu Singh talks about the benefits that come from a good partnership, which ties into lessons from her success story. [04:46] - Madhu seeks opportunities to combine entrepreneurship and community, so Sales Maven Society became a great fit for Madhu. [07:18] - Nikki reviews the technique of the assumptive close, and shares a time Madhu executed this technique flawlessly. [09:49] - Nikki and Madhu admire each other for being able to commit to excellence and impact.  [11:19] - Madhu sets the backstory for her success with the previous mindsets around closing sales and pricing. [13:49] - What is Madhu’s strategy behind communicating value when implementing subscriptions in her business model? [16:27] - Madhu says that changing the communication style with her clients tripled the amount of clients in the subscription. [19:12] - Nikki explains the ideas related to miscommunication in copy and content. Madhu recalls lessons she gained from imposter syndrome, and staying true to her value. [21:55] - Madhu explains why contracts are an extension of an entrepreneur’s brand. [24:18] - Hear an exact example of Madhu’s experience of a conflict of language in a contract. [26:05] - Madhu enjoys the intimacy and safe space that the Sales Maven Society provides for members. [29:26] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Madhu: Madhu Singh madhu@foundrylawgroup.com  Twitter | LinkedIn 

Learn tips and techniques for following up with clients after dropping the ball in entrepreneurship. Discover the art of acknowledging without over-explaining and the importance of respectful and timely communication. Get guidance on what to include in follow-up emails and how to effectively communicate in difficult situations. Plus, enjoy a special offer for the SalesMaven Society membership group.

Guide prospective clients through consultations with language and parameters to increase your close rate for your business. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to pre-frame client interactions, approach budgeting discussions, and delegate more responsibility to a team on this episode of the Sales Maven Show. Allison Flinn, a member of the Sales Maven Society, is the entrepreneur receiving advice for the on-air coaching call during this episode. Allison Flinn is the founder of Reclaim Professional Organizing, an in-home professional organizing service based in Raleigh, NC. Her team works with clients to help them organize the rooms in their homes. Clients achieve an organized home that complements their lifestyle as a result of Allison’s expertise; like her official designation of CPO® (Certified Professional Organizer). Reclaim Professional Organizing is operating with 11 years of an intimate team, and looking to expand soon. Allison is looking to further refine her process by improving the introductory conversation educating a client. Most of the communication dealing needed in these conversations are dependent on Allison’s ability to provide and discover the most useful information. Creating a sturdy base of information and understanding between the two parties allows Allison to close sales more often. Allison is specifically searching for ways to close more sales on consultation calls. Nikki goes in depth about using a pre-frame strategy to set the stage of the call before diving right into business. While the conversation goes deeper into the topic, Nikki touches on inevitably related lessons, like gaining clarity on a budget, creating checkpoints in a consultation process, and utilizing team members for new levels of responsibility. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [[00:42] - Welcome, and thank you for listening! [02:42] - Allison shares what kind of situations people usually call-in for her business. [04:24] - How does Allison help clients choose the most effective products for organization? [06:45] - Allison is looking to further refine her process by improving the consultation calls. [08:33] - Nikki asks questions to evaluate Allison’s approach to starting consultation calls, and then, Nikki emphasizes the skill of pre-framing. [10:46] - What happens after the pre-frame stage? [12:19] - Doing this when educating a client about a brand is actually counterproductive. [14:10] - When is the right time to ask clients about a budget? Nikki explains a pre-frame to use for gaining more clarity around project budgets. [16:44] - Allison speaks about the in-home assessments of her business, and how that aspect of her business model impacts the communication with clients.  [19:11] - How can more sales be closed over the phone? [22:01] - Nikki and Allison imagine what it looks like for Allison to utilize her team more in the closing process.  [24:11] - Allison feels this type of team approach creates a more authentic connection with clients. [27:06] - Nikki points out this underlying theme that she noticed over the conversation with Allison. [29:45] - Allison appreciates that Nikki responds quickly to the Sales Maven Society. [32:11] - Use this question for your sales conversation. This requires knowing implied language and timing. [34:14] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Allison: Allison Flinn info@reclaimnc.com   Instagram  Facebook LinkedIn Pinterest 

Matching your business model, through prices and structured offers, to respect your expertise allows you to provide greater value as a result. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself near an audience where you can both give and receive the most value. Today, learn how to remodel your business, make sales a conversation, and work in your zone of genius on this episode of the Sales Maven Show. In this amazing conversation, Trish Williams shared her success story as a member of the Sales Maven Society. Trish is an experienced Occupational Therapist (OT), which works in the rehab realm to help people live independently. Alongside fulfilling academic roles, Trish contributed her skills to the world as a clinician for 27 years. She explored owning a brick-and-mortar private practice, and eventually, started her way into coaching other OT entrepreneurs. Giving more value, she shares career, personal, and industry lessons on her very own podcast called OTs Get Paid. There are a few methods Trish offers to deliver tremendous value to her audience. Throughout the conversation, Trish breaks down how she manages multiple channels of service by giving an honest view into her business model. Knowing the structure of the most desired work situation became a major lesson in entrepreneurship for Trish. Trish explains that defining the parameters that you want to work within makes space for you to deliver value as the best version of yourself. Trish addresses the balance of being aware of your journey, like setting micro goals, and assessing the journey of your audience, like communicating sales. Oftentimes, prospective clients aren’t sure how to articulate their desire, so that’s your opportunity to help bring clarity. Learn to decide micro goals, recognize buying signals, and close sales as Trish talks about implementing new business skills and mindsets. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:43] - Welcome, and thank you for listening! [02:15] - Trish Williams gives the background story of her career and entrepreneurship journey. [04:58] - There are a few methods Trish offers to provide value to her audience. She breaks down how she manages multiple channels of service. [07:19] - Trish explains how she leverages her audience and the audience of another expert through collaboration. [09:42] - Define the parameters that you want to work within, so that you can deliver value as the best version of yourself. [12:22] - Most businesses level up after a change in the business model to better match the value currently provided, or giving more.  [13:54] - Trish shares the wins around her business, starting with examining her business model performance. [16:27] - On the journey of remodeling the business, Trish came across the Sales Maven Society. She explains why she didn’t join right away. [17:55] - What were the two micro goals that started Trish in the right direction? [19:39] - Trish reflects on how she structured her discovery calls. What did she learn as she changed her approach? [22:06] - While on a discovery call, Trish connected a real life experience with the skill of recognizing buying signals. [24:12] - If you don’t know how to implement skills, like recognizing buying signals, you leave money on the table and leave the audience unsatisfied. [26:50] - Oftentimes, prospective clients aren’t sure how to articulate their desire, so that’s your opportunity to help bring clarity. [28:47] - You can feel empowered in sales. You can make an impact through sales. [30:27] - Trish says that the Sales Maven Society is a community that shows the core values shared across varied business spaces. [32:53] - Trish invites everyone to continue the conversation with her on her podcast, OTs Get Paid. [34:37] - Identity can include service, academic, and entrepreneur. [37:37] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Trish: Trish Williams https://otsgetpaid.libsyn.com   Instagram  Facebook

Entrepreneurs managing a community program know that networking groups are a natural strategy to fill spots, and the expert touch is knowing that not all networking groups are created equal. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself near an audience where you can both give and receive the most value. Today, learn how to track your communication, identify strong networking opportunities, and build extra offers to increase profits and referrals on this episode of the Sales Maven Show. Today’s on-air coaching call is with Nancy Linnrooth, a member of the Sales Maven Society. Nancy attended Harvard Law school, followed by nine years as a lawyer in Chicago, IL. She found that something else was calling out to her, and she decided to go back to school for a degree in therapy. Nancy worked as a therapist for seventeen years, alongside getting into Emotional Freedom Techniques (EFT, “Tapping”). Nancy says everything began when she noticed that people knew what they had to do to move toward their goals, yet the same people couldn’t get themselves to take any action. From then, she brought EFT to her clients, saw results, and focused her business on that value. She saw that she could help people step away from procrastination, avoidance, and self-sabotage. Nancy intends to guide entrepreneurs, especially women, to get rid of “subconscious gunk” that holds them back from making more money, getting more visible, and having a larger impact. For this call, Nancy asks for advice on filling her community program with more women entrepreneurs, so they can have access to her valuable training. She’s already a pro at networking, which opens the conversation to take a deeper look at refining an approach to networking. Advice is given for finding the right exposure to a networking group and exploring how to create a systemized offer that increases business. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:43] - Welcome, and thank you for listening! [01:20] - Nancy tells the story of how she found the focus of her business. [03:46] - Nancy explains the tricky part about mindset blocks. [05:27] - Releasing mindset blocks can free people up to do more. Nancy mentions the most common blocks among business women. [08:27] - Using the MVP guide, Nancy talks through real life examples of subconscious triggers and how to address the root concern. [11:21] - I share my own experience of being able to talk about my relationship with money. [13:49] - Does Nancy have different ways to work with and interact with her service? [15:09] - What does Nancy want coaching on? [16:35] - I suggest Nancy to track back and track forward to assess the communication around the transition of her relationships with her current community. [18:40] - Not all networking groups are created equal. How can someone get  exposure to the most fitting audience? [21:07] - Explore packaging extra services as a benefit to the audience to attract more clients and increase referrals. [23:49] - I explain why exploring options is a way to create a systemized offer that increases business. [26:03] - When should entrepreneurs personally reach out, automate outreach, or promote on social media platforms? [29:03] - Here are the checkpoints to remember when filling a community program offer. [31:56] - Nancy says the access to coaching is one of the best benefits of being part of the Sales Maven Society. [33:47] - Nancy gives a generous gift to all the listeners to start unraveling mindset blocks. [35:35] - This is the question to add to sales calls to build rapport, uncover, and reaffirm. [37:35] - Thank you for listening. I am so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Nancy: Nancy Linnerooth nancy@unblockresults.com  www.unblockresults.com/maven  Twitter Facebook LinkedIn 

Create a master proposal template to get an easy “yes” from your dream clients. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Like talking to a good friend, Nikki discusses the lessons of crafting a proper business proposal. Discover how to prepare a proposal you can use over and over to book top tier clients on this episode of the Sales Maven Show. Today’s episode is a conversation with a longtime client, friend, and Sales Maven Society member, Lorena Klingel. Lorena shares her sales success story with Learn to Flourish, her learning and development company. Clients hire Learn to Flourish to create engaging, fun online learning programs. No project is exactly the same, and the variety of formats match different consumers and uses, such as personal skills or employee on-boarding. Nikki gives advice on making a proposal a really easy “yes” for clients, which lessens the stress of preparing for future proposals. Hear Lorena talk about reaching out to Nikki for specific assistance for a proposal to her dream client. What started as a lengthy proposal rearranged into a more palatable presentation of information and benefits. Lorena expresses her excitement in getting the client, and she also shares how she uses the proposal Nikki helped with as a master template. Since then, Lorena saves time and energy on big client proposals. Over the years, the trait about Lorena that sticks out to Nikki is that she proved to be a great implementer. Lorena’s dedication motivates Nikki to help where she can. Lorena mentions how great Nikki is at building rapport with the Sales Maven Society. Together, the community of the Sales Maven Society is bringing the best out of each other. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:43] - Welcome, and thank you for listening! [01:35] - Lorena Klingel introduces herself, and Learn to Flourish, her learning program development business. [03:17] - Lorena shares the value Learn to Flourish offers clients, especially with the virtual training provided for planning for an online program. [06:02] - Learn to Flourish works with corporations and small business owners to create individual content, from courses to games. [08:22] - Lorena talks about how the team helps clients to figure out the approach for each project. [10:17] - Lorena shares her story about the proposal she requested Nikki’s  guidance. [12:48] - Listen to the main features of the proposal for the client Lorena really wanted to impress. [14:53] - Invest the time, energy, and money to create an easy “yes”. [16:48] - Show the proposal in a way that allows clients to realize the huge value they can receive through the deal. [19:22] - Happily, Lorena shares what she felt about getting a “yes” from her dream client. [21:17] - Lorena says she created a template from this proposal for her future partnerships. [23:56] - Nikki thanks Lorena, and asks Lorena to share what she likes about the Sales Maven Society. [26:38] - Lorena continues to gush over Nikk’s ability to build rapport with her community. [28:13] - Lorena reveals that she prepared a special gift for the Sales Maven Society.  [31:01] - People prefer to learn on digital platforms. Hear Lorena’s thoughts on the trend that was driven by the pandemic. [33:04] - One of the biggest factors to learning is the motivation factor. [34:14] - Thank you for listening. I am so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Lorena: Learn to Flourish  LinkedIn 

Sharing your worldview with the audience of your business means you incorporate the causes and perspectives you value into the parts of the business your audience will interact with. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. This is the second episode in the “Mastering Excellence” series. Once you understand the structure of excellence, you can apply it to your life or business to achieve similar results. Today, hear an experienced entrepreneur give advice on how to bring your worldview into your business without polarizing your audience on this episode of the Sales Maven Show. Carol Cox is the founder of Speaking Your Brand®,  a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and use their voice, to tell the stories that need to be told, and to activate ideas for change. Carol walks her talk, and speaks from a place of credibility, as she transparently infuses her take on the current happenings of the world into her business. She is always in her head reflecting on the thoughts of the different lives people experience. In her eyes, everyone is a role model. Humans have an instinct to mimic actions and mindsets that they find favorable or beneficial. Carol finds that sharing a worldview can be inspirational, or thought-provoking, to the point that the audience is moved to learn more.  Sometimes when you are silent for so long, speaking about a worldview can catch your audience off guard. Such situations can cause people to be lost on how to react. Carol encourages you to talk about your worldview regularly, so it won’t be as big of a leap for you or your audience. A worldview is not only about politics and strong opinions; your worldview also includes beliefs, passions, and preferences. Carol suggests you start sharing whatever is comfortable for you. Then, step a little past that line to provide value for yourself and your audience. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:43] - Welcome, and thank you for listening! [02:08] - Carol Cox is a regular listener of the Sales Maven Show. Carol and Nikki reminisce about working together over the years. [04:21] - Carol says that what you share may be something your audience was waiting to hear. [07:06] - Living 99% of her life in her head, Carol explains what she pays attention to, and the content she consumes. [09:18] - Know what’s going on in the world, and then ask questions about the situations. [11:53] - What are Carol’s goals when weaving together her worldview and her business? [13:44] - Carol talks about her thoughts on the podcast episode she conducted as a response to the George Floyd protests. [16:44] - If you want to bring your worldview into business, make a conscious effort to include it regularly. Invite your audience to learn with you. [18:48] - Carol explains what feedback helps her know that the worldview she shares is meeting her goals. [21:25] - What kind of content are you putting out into the world that brings balance between your business and your worldview? [23:01] - Carol offers questions to help you find ideas on what causes you can share with your audience. Then, she expresses her thoughts on if the job is ever complete. [25:21] - Carol admits she does resist being in the spotlight of her brand. [28:35] - How does Carol celebrate her wins? What would people be surprised to know about Carol? [30:46] - Carol shares a free workbook about putting your worldview into business. [32:16] - Thank you for listening. I am so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Carol: Email: carolcox@speakingyourbrand.com Instagram Twitter LinkedIn