Sales Maven

Did you notice your clients trying to avoid working with your team? Sometimes, clients resist an offer once they find out that they’ll be working with your business team instead of working with you directly. How can you sell your business team in a way that builds trust and brings excitement? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki shares key tips on how to sell your business team through positioning on this episode of the Sales Maven Show. People want to work with the best of the best. Perhaps you started as a solopreneur, and scaled a team to take on client-facing deliverables. There may be clients that only want to work with you, and not the team, since you are the best in their eyes. You must figure out a way to keep clients on board, while protecting your time to work on more important tasks. Listen as Nikki shares why positioning and the perceived “best” influence clients accepting your team. Nikki encourages entrepreneurs to reflect on how they position their team when discussing their work process with clients. She dives into the unconscious wording that can sabotage how clients view business teams. In this discussion, learn to reframe the importance of other teammates to better sell the amazing team members you chose to join your business. Nikki adds suggestions you can immediately implement while she explains how to reframe the way you talk about your team to clients. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:26] - Ask yourself how you’re positioning the team. [03:51] - People want to work with the best of the best. [05:14] - Nikki recalls the time a waiter skillfully sold her an unlikely meal. This story starts with sushi. [07:54] - Nikki explains why the meal story matches how entrepreneurs position themselves and their team in business. [09:42] - How is ego involved in the process of positioning? Nikki points out where entrepreneurs sabotage sales conversations with their ego. [12:33] - Which questions are most useful when positioning your team in sales conversations? [15:07] - Nikki emphasizes that entrepreneurs need to refocus on the desired outcome, and position in a way that brings excitement. [17:49] - Here is a question to specifically incorporate your team into sales conversations with clients. [18:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Just because a phrase is common doesn’t necessarily mean it will land the way it’s intended. When you take time to research business techniques, you are going to notice certain ideas repeat themselves. Repeated ideas are usually core principles or approaches that often work well. Following trends is undoubtedly appealing, but can easily go awry. Today, enjoy a solo episode as Nikki discusses why entrepreneurs should loosen our grip on the phrase “Thank you for your patience” on this episode of the Sales Maven Show. Overused phrases tend to lose impact. The phrase, “Thank you for your patience” is discussed in today’s episode. This statement can be received as forced or insincere. Pulling out the phrase in a cookie-cutter way of handling a situation can show a lack of ownership. Nikki explains how haphazardly using today’s phrase can become a rapport breaker with clients. Rapport breaks when today’s phrase is forced onto the other person, or in this case, the client. It’s not appreciated to hear this phrase when you’re at the mercy of someone else. Being thanked for your patience in these kinds of situations may feel more or less like mockery.   Learn a few phrases to replace “Thank you for your patience”, and how to interact in moments of wrapping up awkward moments. Nikki speaks about creating dialogue with clients, alongside how to give people a chance to extend grace. Most people want to be kind, and opening the conversation with the replacement phrases from today’s episode let’s the client feel more secure. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:06] - Nikki gives her take on preferring to talk “with” someone versus talking “at” someone. [04:01] - This experience reminds Nikki of why the phrase “Thank you for your patience” can be grating for the person hearing it. [05:57] - Nikki suggests asking permission to create dialogue between you and the client. Here is the first picture example. [07:54] - Opening dialogue can mean opening options for finding different solutions.  [10:00] - When you drop the ball, here is how you can hold yourself accountable, and allow the client to make a decision on moving forward. [12:18] - There’s such a difference between assuming permission and asking permission. [13:10] - Nikki talks about being upfront about asking permission. [13:54] - This is a good question for the times when things don’t go well with clients. [14:55] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Learning about yourself is one of the most useful things you can do for showing up in your life and business. It’s time to take yourself off autopilot to understand who you really are, what you want, and where you want to go. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, hear a detailed comparison of launching a course or membership as a group offer for your business on this episode of the Sales Maven Show. Sarah Wallace shares her questions in this On-Air Coaching Call as a Sales Maven Society member wanting to refine the group offer she will build for her ideal clients. Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, messaging, sales, leadership, and overall quality of life by creating specific strategies that align with their personality, values and goals to become more life giving and less soul sucking. She is also the host of Enneagram MBA podcast, where she continues to explore the many ways people can package and market themselves based on their enneagram. The Enneagram differs from the Myers Briggs or StrengthsFinder assessments in the sense that the Enneagram identifies the motive behind behavior, and how that can shift depending on life and emotional context. Sarah plans to deliver her high value expertise in the form of a group offer to really build a community. In this conversation, Nikki uses her own experience with courses and membership to illustrate the pros and cons of either offer.  Both courses and membership rely heavily on the type of audience an entrepreneur builds. Listen to Nikki explain how to set an offer for a built-in audience, how to match pricing to audience behavior, and the power of setting expectations to avoid burnout. Audiences are built through content and engagement, so Nikki and Sarah get deep into topics around content creation, content repurposing, and forming a good convincer strategy. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:22] - Sarah Wallace explains the purpose of the Enneagram, and how this assessment is different from other popular personality tests. [04:01] - On a day-to-day basis, people’s tendencies shift. How can knowing this be used as leverage? [06:20] - Sarah describes why self-awareness is the key to unlocking your best self. [08:03] - Listen to Sarah explain why knowing your Enneagram can influence and drive action. [10:30] - Nikki shares her struggle with being on video, and her work around to get herself to deliver content on video. [12:18] - Sarah provides service by working with clients 1-on-1, speaking engagements, and attending workshops. What does she want Nikki’s insight on?  [14:12] - Nikki starts off by giving the pros and cons of courses, which is what she started with in her own business. [15:43] - Teaching a course before launching a membership helps to develop a built-in audience. [17:20] - What should entrepreneurs pay attention to when formulating pricing for a membership offer? [19:10] - Throughout the years, Nikki says the quality of the Sales Maven Society community increased alongside the price. [20:59] - Nikki breaks down why launching a membership increased her revenue, and how it connects to her other offers. [22:47] - Nikki talks about the convincer strategy. Audiences often need exposure to an offer multiple times before they commit. [24:23] - Nikki and Sarah explore the platform that podcasting gives entrepreneurs. [26:31] - Sometimes having a smaller offer lowers the resistance for audience members to start engaging with offers. [29:22] - Where is the balance for creating new content and repurposing content for membership groups? Nikki shares her strategies for creating content for the Sales Maven Society. [31:38] - Nikki says that entrepreneurs don’t need to stress over the amount of content they create. What are her suggestions on curating content? [34:04] - When creating content for group offers, be prepared to say the same things over and over again. [35:53] - How does setting expectations help entrepreneurs avoid burnout in membership offers? [38:48] - What are Nikki’s thoughts on alumni memberships? [41:47] - Nikki and Sarah talk about providing offers to keep members active, then discuss the idea of members coming and going in cycles. [44:42] - Nikki suggests the next steps for Sarah to launch her group offer. [46:45] - Membership offers contain more work than people think. What did Nikki do to make it easier? [49:07] - Sarah speaks highly of the network in the Sales Maven Society, and talks about her experience taking a training that changed her approach to coaching consultations. [51:59] - You can find your Enneagram type and a dedicated workbook through Sarah’s resources. [54:50] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Sarah: Sarah Wallace  Enneagram MBA Podcast   LinkedIn | Instagram Find your Enneagram type guide:  https://www.sarahlynnco.com/enneagramtypes 

Do you ever feel numb from rejection? Perhaps it’s time to see rejection as a redirection. What if rejection was actually the sign to uncover your own path on your own terms? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to effectively implement the language of sales techniques from real examples on social media with this episode of the Sales Maven Show. Solita Roberts is bringing her Sales Success Story as a Sales Maven Society member after growing comfortable with sales conversations and standing strong in her pricing for her services. Solita talks about her 15 years in banking and finances, then goes on to explain why this did not matter once she immigrated to the US. Starting over in a new country, Solita recalls that she kept getting rejection after rejection, until finally deciding to rely on her own approval, and say “yes” to building her own path. According to Solita, the number one investment that most entrepreneurs forget is styling and image. Lacking proper investment could miss an opportunity to get people to inquire about your services further. That is how Style to Impact came into existence. Style to Impact is an image coaching, personal styling business. The initiative focuses on women entrepreneurs and founders to help them look the part, choose authentic outfits, and make sure that they show up as their authentic selves in any space they enter.  Style is a way to feel confident, and if the style is cohesive enough, the style can signal your attractive points to your ideal clients. Nikki and Solita discuss how style leverages judgment, which methods help frame wording with a more relaxed tone, and how to be more sure about pricing of services. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:47] - Solita Roberts shares the two main factors that led her to starting her own entrepreneurial journey. [04:58] - Filled with hope, Solita started her business Style to Impact. What does starting mean to her? [06:43] - Nikki shares the deeper mission behind the confidence building related to clothes and creating a cohesive look. [09:25] - Style to Impact offers private and group coaching to bring empowerment through style. Solita explains how she brings out a woman’s personal style. [12:05] - Dress for the client you want. Dress for the ideal client. [15:02] - Judgements are made quickly. Nikki discusses the human nature of conclusions brought from observations.   [16:43] - Solita emphasizes the difference between using observations to make decisions and forcing negative meanings from perceptions. [19:13] - Nikki takes a moment to point out the NLP strategy Solita naturally used in her analogy for judgement. [20:55] - Solita encourages anyone who wants to learn the language of sales to join the Sales Maven Society. [23:22] - Listen to Solita tell the story of when she finally could recognize the value and pricing of her services. [25:46] - Nikki and Soliata discuss the importance of measuring pricing that resonates with an entrepreneur’s business. [28:29] - Solita helps connect the dots for how the language of sales built her confidence in understanding her ideal clients. [30:58] - Nikita suggests that entrepreneurs learn to confidently state the credibility and authority of their work. [33:28] - Solita gives a real example of testing her language of sales skills when notifying a client of a service change. Listen to what happened. [35:31] - These are the small shifts that can make a huge impact on how entrepreneurs connect with clients beyond generic responses. [37:29] - Nikki congratulates Solita on her tremendous success in her business as she implements new practices. [40:22] - Solita says when thinking of investing in self, the only thing to focus on is implementing methods step by step. [41:56] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Solita: Solita Roberts  solita@styletoimpact.com    LinkedIn | Pinterest | Instagram

Peggy McKnight, a career development coach and owner of Spring Into Action LLC, guides ambitious professionals toward fulfilling careers. In this conversation, she explores how introverts can network beyond traditional methods. Nikki Rausch shares strategies for creating curiosity in sales conversations, particularly on social media. They discuss the importance of personal connections, leveraging existing networks, and crafting engaging content that invites deeper dialogue. Listeners will learn to foster curiosity naturally to attract their ideal clients.

Do you have your outreach strategy ready to go? Are you ready to implement your strategy at any time, or is the strategy a reactive process? Often, entrepreneurs wait for a shift in business to pivot or prepare a strategy. Having strategies ready-to-go is a sign that an entrepreneur is thinking ahead, and understands the power of early action deposits. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to enhance the impact of your cold outreach on this episode of the Sales Maven Show. Julie Bourbeau is here to share the Sales Success Story of her Montreal-based translation service. Her work through “Julie Bourbeau, Translation Services” allows businesses and nonprofits to extend value to the francophone market, increase their visibility, and have a coherent bilingual voice. Julie originally launched a business to be a stay at home mom for her kids, and 15 years later is still providing assistance in translation services. When working with businesses and nonprofits, Julie finds clients through networking and the partners of her current clients. Julie explains how cold outreach grew her business to reach its current capacity. A significant part of her strategy includes techniques and approaches from Nikki’s resources. Listen to Nikki and Julie talk about wording, effectively using sales language templates, and choosing proactive strategies that return value to the business in the future. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [03:07] - Julie Bourbeau explains how her clients find her services, and how the current strategy from Sales Maven Society she uses to connect with more clients. [05:43] - Nikki tells you about the Like-minded Clients technique that Julie included in her strategy, and how to learn the technique. [07:22] - Julie talks through using the Language of Sales Manual to ensure a cohesive communication approach with referrals. [09:41] - Implementers get results. [11:50] - When is the best time to do outreach? Why is it effective to be proactive? [14:01] - Julie talks about what she likes about the Sales Maven Society, like the training materials and Q&A sessions. [17:15] - Here’s where you can connect with Julie! [18:32] - Here’s a question to use when during the initial conversation with potential clients. [20:14] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Julie: Julie Bourbeau  julie@juliebourbeau.com  LinkedIn | Facebook

Connecting with ideal clients is about meeting the clients at the right point. Whether connecting through a mutual contact, an event, or direct outreach, entrepreneurs can find the most positive result from understanding the dynamic of how the connection takes place. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to reach your ideal client for the On-Air Coaching Call on this episode of the Sales Maven Show. Kenyatta Christmas, a Sales Maven Society Member, offers her expertise as a registered nurse, certified legal nurse case consultant, and board-certified acute care nurse practitioner. She worked as a nurse practitioner for nearly two decades, and has now conducted her own business for five years. Kenyetta is the founder of Hough Medical Consulting (HMC), a leading provider of litigation support services and expert witness services. In other words, the initiative consults attorneys with medical issues in their cases. Nikki and Kenyetta come together to discuss marketing and strategies that connect businesses with ideal clients. Throughout the conversation, Kenyetta shares her current strategies and thoughts on reaching clients in ways she’s familiar with using. Listen to this discussion to hear Nikki explain the introduction strategy, the “good, better, best” method for strategy management, and making authentic connections. Together, Nikki and Kenyetta explore what it means to gain exposure to ideal clients, and meet them at a proper point. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:18] - Kenyetta describes the channels where her clients discover her services. [04:59] - Kenyetta brings attention to blending marketing with building trusts as the topic she’d like to discuss today. [06:31] - Nikki and Kenyetta current methods Kenyetta uses for reaching her ideal clients, such as exhibitions and LinkedIn. [09:29] - Listen to Nikki describe a strategy to reach clients by expanding through the network silos you can access. [11:56] - Be careful of this when approaching your first point of contact to get introduced to new clients.  [14:27] - Nikki suggests adopting the “good, better, best” method to help manage the introduction strategy.   [17:23] - Rather than feeling uncomfortable about asking for a favor, recognize that people feel good doing good deeds. [20:17] - Sometimes taking initiative can turn into something with a larger positive impact. [22:47] - Kenyetta considers options for placing her services directly in front of her ideal clients.  [24:55] - Listen to Nikki provide guidance on how to generate ideas for sparking conversation, like a topic for an event. [27:52] - Nikki encourages everyone to consistently display their expertise, that way, clients know where to go when a service is needed. [29:38] - Here is how to respond when on the receiving end of an outreach. [32:29] - Nikki and Kenyetta discuss how to remain sincere and authentic when offering services as a resource. [34:24] - Kenyetta describes the knowledge she gained in the craft of selling while in the Sales Maven Society. [36:36] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Kenyetta: Kenyetta Christmas  houghmedical@gmail.com LinkedIn

You hold a service superpower, whether you’re aware of the skill or not. In fact, your unique superpower often lives in your unconscious competence. Once the skill is delivered to match client needs, a range of business opportunities open. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to monetize your superpower in this conversation for the Mastering Excellence Series on this episode of the Sales Maven Show. Melanie Benson provides value as the “Authority Amplifier” for “expertprenuers”. She shows you how to stand out in a crowded market, and how to attract high paying clients. With her experience, she accelerates results for her clients between a 3x to 5x increase in revenue during the first six months. Being the host of Amplify Your Success podcast, Melanie also provides value by sharing lessons, and sparking conversation. She is also the author of Rewire for Wealth, alongside contributing as a co-author for Voices for the 21st Century, an entrepreneurs.com Startup Guide to Starting an Information Marketing Business. Her tips and insights can be found in Bloomberg BusinessWeek, Woman’s Day, and Parenting Magazine. Melanie also serves on the Women Speakers Association Executive Team. Melanie shares that being in your superpower usually feels joyful and immersive. Throughout the discussion, she gives tools for exuding your superpower with confidence and clarity. Opportunities are waiting inside your superpower, and your audience will point them out for you. Listen as Melanie shares how to identify your superpower, understand what about the skill attracts your ideal clients, and how to deliver your skill in an efficient service. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Melanie Benson joins Nikki in discussing how to monetize the superpower that lies most people’s unconscious competence. [04:02] - Melanie gives the first important step to monetizing your superpower. She explains how this step impacts enrollment conversations [05:45] - How can you tell if you’re confident, and can move forward with confidence? Look for these signs for confirmation. [08:32] - Nikki explains that your super power remains no matter the objections that may try to distract you from your internal focus. [10:28] - Melanie shares that being in your superpower usually feels joyful and immersive. Nikki gives examples of similar moments for comparison to the feeling.  [12:21] - Pay attention to when people comment on or inquire about what you find relatively easy. [14:32] - Nikki shares a story from her business that proves that opportunities are waiting inside your superpower, and your audience will point them out for you. [16:21] - Melanie explains “the sweet spot” client formula that helps entrepreneurs deliver the superpower to match client needs. [18:44] - What is magnetic messaging? How can magnetic messaging distinguish who is and is not in your ideal audience? [20:28] - Nikki reiterates Melanie’s formula to emphasize the main points, and she explores how each step may relate to you.  [22:19] - Why is it important to directly ask potential buyers what your superpower helps them achieve? [24:24] - Melanie suggests goals and perspectives that provide guidance for creating tangible action in monetizing your superpower. [27:01] - Understand how you can be grounded and capable for your ideal clients. [28:47] - Listen to why a morning routine, exercise, and environment influence how you show up for your ideal clients. [31:35] - Melanie discusses choosing a direction to move forward, and when to let go to reroute. [34:19] - If you feel disconnected to a service or monetization strategy you started, re-evaluate it’s placement in your business. [35:55] - Melanie warns that parts of your genius zone may feel scary if limiting beliefs are fogging your view with a negative filter. [37:51] - Be mindful to understand the difference between feeling resentful versus fearful towards monetizing in your zone of genius.  [39:28] - How do you know when to stop? [41:51] - Get to know Melanie better as she talks about her friends, and some surprising facts. [44:51] - What’s up next for Melanie’s business? [47:05] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Melanie: Melanie Benson Contact Facebook | Twitter | LinkedIn | Instagram

Despite larger numbers being perceived as popularity or success, the size of an email list is less influential than the quality of the list. Upgrade an email list into a prime business asset by learning the factors of a quality email list. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki discusses email lists, offers in emails, email sequences, and ending the vanity of “email list size” on this episode of the Sales Maven Show. Three main ideas can positively shift the results of an email list. Nikki goes into detail for each idea that begins to break the facade of the “size” vanity. She explains why an email list is a business asset, why being afraid to send offers hinders opportunities, and how to identify the best contacts for an email list. Anything that doesn’t fit can be let go of with grace to keep the focus on growing a quality email list. Grow the email list by earning the right to email contacts, and accept that those who don’t fit may unsubscribe. Nikki talks about balancing communication with an engaged audience. You don’t need to include your grandma and old high school friend on your email list when they are not a potential buyer or not truly interested in the content. Learn from Nikki about the only time that size matters for an email list. What are you doing every month to grow your email list? Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [01:55] - Nikki discusses the mindset and perceptions behind email list sizes. Are we too caught up in the vanity of the numbers? [04:20] - “I’m worried that I’ll offend people on my email list by sending my offers.” Listen to Nikki explain what you should actually know about offers and your email list. [06:26] - Be mindful of who is added to the email list. Earn the right to email people. [08:53] - Nikki suggests that email lists are split for certain communities in your audiences. [10:46] - Train your email list to know they will be exposed to offers on a regular basis. [13:07] - When deciding on the offers to send to an email list, Nikki encourages entrepreneurs to focus on having the right offer at the right time for the right people. [15:19] - What are you doing every month to grow your email list? Learn actionable tips from Nikki about growing with investments. [18:01] - Should business owners consider buying an email list? [19:57] - Nikki gives her insight on the level of audience engagement in email lists being an indicator of the asset’s quality. [21:57] - Listen to Nikki describe email sequences for communicating with your audience, and the frequency of contacting about an offer. [24:09] - Nikki shares what metrics she tracks when reviewing the emails she sends out to her email list. [26:50] - Here is what really defines an email list that performs well. [28:02] - Nikki talks about Sales Maven Society members posting their email list copy in the community to get Nikki’s help. [29:33] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven  

Everything’s there. Main ideas, strategies, and approaches naturally emerge while developing more experience in providing a service or value to clients. How can these principles of expertise be packaged into a stand-alone product? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, Shannon Hughes brings up questions and realizations around building content and trusting the power of personal perspective in an on-air coaching call on this episode of the Sales Maven Show. Shannon Hughes is an experiential facilitator at her practice Enlivened Studios. Her approach to facilitating and training is rooted in implied improv, which transfers the main structure of improv from a theater setting into a business setting. By guiding business teams with this approach, Shannon really immerses everyone in engaging dialogue among team members to hone communication, intentional listening, spontaneity, empathy-based storytelling, and more. Enlivened Studios takes care of team training for small to medium sized teams all the way up to kickoff sessions at full-out corporate team training. In this coaching call, Shannon is curious about creating content for a stand-alone product for her community, which at first seems tricky for her experience-based, real-time service. Pay attention as Nikki and Shannon discuss approaches to collecting ideas that already exist in a valuable service, and intentionally packaging the digestible principles to use as content. Speaking candidly, the two go into a conversation about using a unique standpoint to offer content that seems similar or standard to the current marketplace. Learn the power of your unique voice from your personal knowledge, which allows you to communicate general principles in a way no one else can. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:42] - Welcome, and thank you for listening! [02:27] - Shannon Hughes shares the ways she provides value to teams. She explains the general concerns she addresses in team trainings. [04:07] - Shannon recalls a 3hr session she gave during a large team training kickoff for a tech company. What did she help the group focus on? [06:20] - Nikki speaks on the impact of dynamics between different teammates in different departments. Shannon adds insight about the positive results she observes while training communication skills across teams. [09:18] - What does Shannon want to discuss during the on-air coaching call? Listen to Shannon explain her thoughts on a stand-alone product and creating content. [11:38] - Nikki starts brainstorming ideas that might be helpful. She explains how the main concepts of Shannon’s service can be packaged into digestible content. [14:13] - Shannon speaks through her thoughts on similar offerings in the experiential facilitator space. [16:58] - Shannon emphasizes that unique perspectives on similar topics help fill in the blanks of the topic differently. [19:39] - There’s an opportunity to upgrade content as more is learned. Nikki gives her personal examples of re-recording content, and the new opportunities that arise from updated content. [22:35] - Being an entrepreneur requires  adaptability and iteration. [24:43] - Shannon explains “A.L.I.V.E.N.E.S.S.”, and the relation to getting started anywhere. [27:43] - Here is a great question to ask people in a sales conversation that can help give insight into client expectations. [30:07] - Thank you for listening. Nikki is so grateful you are here!   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven   Find Shannon: Shannon Hughes shannon@enlivenedstudios.com  LinkedIn | Instagram | Facebook | YouTube