

Sales Maven
Nikki Rausch
Feel awkward selling your services? You’re not alone.
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
The Sales Maven Podcast is your go-to show for learning how to sell with confidence, kindness, and credibility—without ever feeling pushy or fake.
Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical tips, conversation examples, and real-life coaching so you close more deals, strengthen client relationships, and grow your business.
Perfect for women entrepreneurs and service-based business owners ready to turn “I hate selling” into “I’ve got this.”
Episodes
Mentioned books

Jan 17, 2022 • 52min
100 Episodes - Sales Maven Team & Questions For Nikki
You made it! Today marks 100 episodes of going on this tremendous sales journey with Nikki Rausch and the Sales Maven Community. For the 100th episode special, you get to meet three important people who played a huge role in this journey. Join this celebration of 100 episodes with the Sales Maven Team who works to make this business happen. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to the Sales Maven Team reflect on working together and discuss your questions for Nikki on this episode of the Sales Maven Show. After the team brainstormed ideas on how to celebrate the 100th episode, Nikki decided that there’s no better time to bring the team on the podcast than this. During the episode, listen as Nikki introduces each member, along with what each person contributes to the Sales Maven business. Get ready to officially meet Kathy Bliss, Melissa Spindler, and Jayme Richardville. These three ladies make up a robust team that significantly contributes to making the Sales Maven business move forward. In today’s episode, the Sales Maven Team talks about working together, exploring strategies together, and being efficient team members. Introductions are followed by a round of fun, personalized questions for Nikki that the team gathered. Altogether, this team is an example of delegation evolving into a group of women who recognize a great flow and bond over a belief in the value of Sales Maven. Listen to the team’s stories as they celebrate 100 episodes, and be sure to apply their lessons of teamwork for your own business when you start recruiting your own team. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:29] - Kathy Bliss is the magician working the backend of the Sales Maven community. [06:04] - Nikki recalls how Kathy’s ability to learn new skills allows her to go deeper in her role, and help the business expand. [08:36] - Nikki says Kathy was instrumental in optimizing the official site and revenue generation processes. [10:22] - How many hours a week does Kathy work with Sales Maven on average? [12:40] - Melissa Spindler keeps everyone together with client retention and bonding with the Sales Maven Society and clients. [14:54] - Melissa is the mind behind the networking meeting for Sales Maven Society members. [17:24] - Jayme Richardville explores the different roles she plays as part of the Sales Maven Team. [20:05] - Nikki shares that Jayme is super effective with SEO, which boosted the business. [22:15] - The ladies of the Sales Maven Team express their gratitude for each other as they work together. [25:05] - Can people work with the ladies of the Sales Maven Team for separate projects? PART 1 [27:32] - Can people work with the ladies of the Sales Maven Team for separate projects? PART 2 [30:00] - What is Nikki’s advice on what not to compromise when first starting sales? [32:10] - What is Nikki’s biggest “reach for the stars” dream? [33:58] - Nikki shares which kind of non-business books she enjoys reading, and talks about what she does in her free time. [36:50] - Is Nikki a morning person or a night person? What is Nikki’s pet peeve? [38:30] - Does Nikki have pets? [40:00] - What are the other jobs Nikki did in the past? Is there one that she really didn’t like? [42:40] - What is the best compliment Nikki received? [44:22] - Kathy, Melissa, and Jayme share which compliments they like to receive. [46:49] - Congratulations on 100 episodes. What does it feel like for the Sales Maven Team? [48:55] - Why are people singing to Nikki these days? [51:02] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Jan 10, 2022 • 27min
Boosting Sales In The Coming Year
Every year you aim to get better and improve. You improve your workflow, your strategies, and your self care management. You’re looking at all the different categories to improve, and you decide you want to upgrade your sales from last year’s performance. Get yourself caught up with insight from today’s conversation on boosting your sales in the coming year. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, examine three expansive approaches to boost your sales in the coming year on this episode of the Sales Maven Show. Take a look at how your sales performed in the previous year. You can boost those sales with focus, and stretching outside your comfort zone. What actions should you take to do this? Adopt systems and priorities that place you in new rooms and new conversations. You’ll experience what it means to operate on a new level of opportunities that you wouldn’t get otherwise. In today’s episode, Nikki touches on three main approaches to authentically boost sales in the coming year. Topics for today are not the typical sales strategy talk. Nikki showcases three efficient methods to analyze where you currently are in sales, and creating a path forward that is open to unexpected opportunities. Listen as Nikki presents each point with clarity to give you a strong base for experimenting with these three approaches. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [01:08] - Take a look at what your sales looked like in the previous year. How does Nikki keep track of her sales? [03:29] - Seeing the numbers of your sales help with decision-making for structuring next year’s sales efforts. [05:08] - Nikki shares that her top revenue generators act in an interconnected way. [06:48] - What did Nikki recognize in her sales numbers over the last year? [09:01] - Expose yourself to a higher level of operating through people, conversations, and experiences. [11:38] - Nikki expresses her thoughts on surrounding yourself with new people. [13:51] - Nikki discusses the mindset of investing in yourself and your business. How can you make the most of your investments? [15:32] - Here’s how you can be more intentional with cultivating connections and relationships. What is a “strive five” list? [18:12] - By building your network, you have the opportunity to grow your business. [20:21] - How is Nikki’s Word of the Year related to boosting sales? [21:55] - You are incomparable. [23:32] - What is the theme of 2022? Nikki explains the choice of this theme. [26:11] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven This episode's connection is Michelle Cooper of Alchemy Accounting. Connect with Michelle on Facebook

Jan 3, 2022 • 49min
Generate Leads With A Podcast: On-Air Coaching With Amy Lang
Podcasts, blogs, and social media are part of the education stage for introducing your expertise to new leads. When your ideal leads connect with your work, they’ll naturally look for ways to get access to the more insightful, deeper value you give in your more robust offers. You can generate leads with a podcast that moves your audience to your core offers. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to direct your audience to compelling offers during the On-Air Coaching Call on this episode of the Sales Maven Show. Amy Lang is the creator of Birds & Bees & Kids as a sex educator. Amy’s background in adult education and group facilitation helps parents talk to kids about “the birds and the bees”. Amy reveals that she originally thought she’d be great at having the “sex talk” with her kids, but she freaked out. This led her to find a better way to talk about sex with kids, ultimately leading to her work with parents. She holds these conversations through various content forms, such as podcasting. Amy is the host of the Just Say This podcast, where she answers parent questions about the sex talk. In today’s episode, Nikki and Amy talk about using content to direct ideal leads to the core offers that provide a deeper level of value. Amy comes with curiosity for building a robust offer that will encourage the audience to transition from the surface level of her expertise. She speaks about the insight and nuance of value provided in her core offers. Listen as Nikki provides her perspective of using dynamic ads, utilizing email list traffic, building flexible beta rounds for robust offers, and opening space for socioeconomic access. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:30] - Amy Lang describes her approach to helping parents having “the sex talk” with kids. [04:31] - How can clear content give more context to educational scripts? [06:53] - Amy explains the offers parents can participate in to have skillful conversations about sex with young people. [08:44] - What is the The Birds & Bees Solution Center? [10:32] - Listen to Amy discuss what it’s like to use the The Birds & Bees Solution Center. [12:00] - Amy says she is curious about directing leads to the more insightful value at the solution center. [13:59] - Nikki explains dynamic ads, which amplifies offers in podcast content. [16:20] - How does a dynamic ad impact a convincer strategy? [18:33] - Nikki gives a scenario of how Amy can repurpose podcast content as part of directing her audience. [20:32] - Amy shares her idea for a dynamic ad as part of her book launch. Nikki provides her perspective based on her own experience of her recent dynamic ads. [23:28] - Nikki talks about not forgetting to utilize an email list, and encouraging traffic to move between different content channels. [26:04] - Nikki deciphers the reason an email list would feel burdensome or not. [27:43] - Nikki and Amy imagine changes that Amy can use to create a more robust offer for her audience. [30:10] - Listen to Nikki discuss building community for audience members that are craving more insightful content. [32:07] - Test new offers with beta rounds, and refine the beta with the “Good, Better, Best” strategy. [34:44] - Should beta rounds have a discount offer? How can pricing be tested during beta rounds? [36:13] - Nikki and Amy talk about solutions to make offers more open in terms of socioeconomic access. [39:11] - Amy and Nikki talk about their dedication to contribute their skills to the world, and giving back beyond their initiatives. What are Amy’s thoughts? [40:58] - Amy and Nikki talk about their dedication to contribute their skills to the world, and giving back beyond their initiatives. What are Nikki’s thoughts? [42:23] - Amy encourages “parent-led sex ed”, and believes in empowering others to share conversations. [44:34] - Amy expresses her thoughts on engaging with the Sales Maven Society as a member. [47:04] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Amy: Amy Lang Facebook | Instagram | YouTube Just Say This podcast The Birds & Bees Solution Center Books mentioned: Dating Smarts: What Every Teen Needs to Date, Relate Or Wait by Amy Lang Birds + Bees + YOUR Kids: A Guide to Sharing Your Beliefs about Sexuality, Love and Relationships by Amy Lang

Dec 27, 2021 • 46min
High Vibe Energy - Mastering Excellence Series with Teri Karjala
What does alignment feel like in the body? Fun, playful, and joyful energy balanced by a feeling of ease. Create a practice to notice when you’re out of alignment, and to also know how to get back into the alignment that gives a high vibe energy. Honestly reflect on what brings you joy, so you can learn to foster that state of being. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this conversation in the Mastering Excellence Series that uncovers the blocks binding our lives to get in true alignment with a high energy vibe on this episode of the Sales Maven Show. Teri Karjala, founder of the Creative Counseling Center, contributes to the world as a Transformational Life Strategist. She hosts her podcast called Talking with Teri, and is the best selling author of “Be the Magic of You: Tools to transform your life”. Teri is recognized as a Premier Success Coach with eWomen Network, and a coach with Forbes. She’s been featured on television, podcast, and radio shows. Teri has combined her counseling background with energy psychology, and supplied the principles of quantum physics to transform people’s lives by clearing the unconscious blocks that hold us back. In today’s episode, Nikki and Teri exchange thoughts on cultivating and living in a high energy vibe that aligns with true purpose. Teri says she was an extraordinarily shy kid, and was not born with this energy that she continuously receives compliments on today. For Teri, having a high energy vibe is about being in alignment with your purpose, power, and passion. Nikki asks reflective questions to help bring out the processes and patterns Teri implements to maintain her high energy vibe. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:35] - How does Teri describe “high vibe energy”? Teri recalls the origin story of her high vibe energy. [05:25] - Teri uses an AM and PM routine to tap into the high vibe energy where she can be in alignment. [07:13] - Teri explains why her routines are filled with IMPACT and POWER. [09:28] - Humor shifts energy, which can be incorporated into the day. [11:20] - What does alignment feel like in the body? [13:11] - Teri feels that when shows up as her best self she directly encourages others to do so as well. [15:04] - Teri shares that she fuels herself off of energy with other people, and helps give high vibe energy to others. [17:23] - High vibe energy can be subtle. [19:29] - Move from Struggle mode to a place of ease with a trusting energy. [21:53] - Teri talks about how people negate emotions, then explains how emotions can guide people through life. [24:05 ] - Pay attention to energy before getting stuck in a spiral. [27:03] - Listen to Teri give specific questions people can use to shift their perspective of reality. [29:21] - How can someone know when they successfully returned to their high vibe energy? [31:56] - Here’s what to do if you’re not the “feeling” type. Teri gives her thoughts on reconnecting with intuition. [34:27] - Teri touches on self-denial and self-sabotage. [37:24] - Being in alignment and in a high energy vibe is infectious. [39:51] - Let’s learn a little more about Teri as a person. Teri and Nikki bond over stand up comedy. [42:50] - What’s new in Teri’s business? How can people interact with Teri? [44:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Teri: Teri Karjala teri@talkingwithteri.com Facebook | Instagram | Twitter Talking with Teri podcast Unlock LIVE The 3 Secrets to Unlocking Your Brilliance

Dec 20, 2021 • 22min
Growing A Six-Figure Business: Sales Success Story with Karen Nelson
Growth is held together by a foundation of consistency. Many people know that growth is not a straight line. There are ups, downs, and pivots. Despite that, consistencies like systems allow the overall trend of growth to be upward, and moving towards the next level. Systems are part of the work for growing a six-figure business. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, listen to this Sales Success Story about approaches for setting attainable systems that grow a six-figure business on this episode of the Sales Maven Show. Karen Nelson shares her Sales Success Story as a Sales Maven Society member experiencing memorable growth from an early-stage business idea to a thriving ads agency. Karen’s business, Karen Nelson Digital, is a boutique Facebook and Instagram advertising agency. People come for her services when their successful venture is ready to amplify business with social media ads. These clients are usually smaller businesses, such as course creators, coaches, or curriculum creators. In today’s episode, Nikki and Karen discuss why growth is dependent on the systems entrepreneurs set in their business. Particularly for social media ads, an established process can increase the probability of success. Social media ads marketing can amplify an entrepreneur’s current operations by extending reach and increasing awareness. Learn how social media ads marketing changed over recent years, and understand why ad strategy is an amplifier of the success or brokenness of an entrepreneur’s systems. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [03:19] - Karen Nelson lists signs for when an entrepreneur should jump on social media ads, like Facebook or Instagram. [04:51] - Karen says Nikki’s books, podcast episodes, and lectures became valuable to her sales process. [07:18] - Karen went from “up and coming” to a six-figure business. What are her reflections on her business and team so far? [09:51] - Nikki reiterates the balance between being engaged in the back-end operations and the client-facing roles. [11:39] - There needs to be a chance to build trust. Where can entrepreneurs create touchpoints for clients and potential clients to build trust? [13:32] - Why are systems in business so important? [15:21] - Get really clear on the process integrated in your business. [17:48] - Karen suggests where entrepreneurs can start if they are interested in doing ads some day. [19:32] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Karen: Karen Nelson karen@karennelsondigital.com Facebook | Instagram Karen Nelson Digital Lead Magnet Ideas

Dec 13, 2021 • 36min
Turning Failures Into Business Opportunities
Failure in business takes a lot of energy to get past, unless you have the mindset to flip the script. It’s true that most people don’t like failure. What makes the difference is knowing how to turn failure into a future advantage. Failure is information. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki shares examples of failure, including her own experience, and what strategies help entrepreneurs turn failure into a business opportunity on this episode of the Sales Maven Show. After being asked a question on a panel Nikki says she became inspired to explore today’s topic. The question revolves around an example of a failure the panelists had in business, what did they learn, and how did they get through that failure. Nikki decides to share failures in business in hopes to give ideas on how to handle these types of situations. Listen to Nikki transparently tell her story of failure that became part of her growth as an entrepreneur, and other stories sure to inspire a new take on failure. In today’s episode, you can expect to hear tips on receiving unfavorable feedback, dealing with feedback that touches on topics you may have sensitivity towards, and strategies of how to use failure as a boost to your business. Nikki emphasizes taking responsibility in situations, while also thinking ahead to predict what you can do differently next time. Learn to shift your experiences into an opportunity you can use as you move your life forward. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:17] - Nikki explains why she decided to share this business failure that she rarely talks about. [04:02] - Listen to Nikki set the stage for her story. This story takes place in the first couple months of starting her business at a speaking gig. [06:13] - Nikki says the presentations had a rough start for the set up, but the audience loved the content. [09:04] - Nikki describes what shocked her after a great time presenting at the event. There are two shocks that come one after the other. [11:24] - What are Nikki’s thoughts on the unfavorable feedback given about her time at the event? [13:34] - Nikki talks through her response to the feedback. Why does she consider this a failure? [16:00] - How did Nikki get herself into a more positive mindset? [17:50] - Nikki provides examples of how to avoid an unfavorable situation from repeating itself. [20:12] - Know how to make your situation work. What can you do to take more ownership in your situations? [23:02] - Nikki goes into another example of a person she helped deal with unfavorable feedback. [25:08] - What did Nikki say to help this person who felt conflicted with feedback? [27:15] - When taking feedback, think about who is giving the information. Nikki also warns about when feedback is not useful. [29:26] - Decide how much access you’re going to let people have to you. [32:21] - Here are two questions to ask yourself to be grounded when facing failure and feedback. [33:48] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Dec 6, 2021 • 20min
How To Sell Your Business Team
Did you notice your clients trying to avoid working with your team? Sometimes, clients resist an offer once they find out that they’ll be working with your business team instead of working with you directly. How can you sell your business team in a way that builds trust and brings excitement? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, enjoy a solo episode as Nikki shares key tips on how to sell your business team through positioning on this episode of the Sales Maven Show. People want to work with the best of the best. Perhaps you started as a solopreneur, and scaled a team to take on client-facing deliverables. There may be clients that only want to work with you, and not the team, since you are the best in their eyes. You must figure out a way to keep clients on board, while protecting your time to work on more important tasks. Listen as Nikki shares why positioning and the perceived “best” influence clients accepting your team. Nikki encourages entrepreneurs to reflect on how they position their team when discussing their work process with clients. She dives into the unconscious wording that can sabotage how clients view business teams. In this discussion, learn to reframe the importance of other teammates to better sell the amazing team members you chose to join your business. Nikki adds suggestions you can immediately implement while she explains how to reframe the way you talk about your team to clients. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:26] - Ask yourself how you’re positioning the team. [03:51] - People want to work with the best of the best. [05:14] - Nikki recalls the time a waiter skillfully sold her an unlikely meal. This story starts with sushi. [07:54] - Nikki explains why the meal story matches how entrepreneurs position themselves and their team in business. [09:42] - How is ego involved in the process of positioning? Nikki points out where entrepreneurs sabotage sales conversations with their ego. [12:33] - Which questions are most useful when positioning your team in sales conversations? [15:07] - Nikki emphasizes that entrepreneurs need to refocus on the desired outcome, and position in a way that brings excitement. [17:49] - Here is a question to specifically incorporate your team into sales conversations with clients. [18:51] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Nov 29, 2021 • 16min
When not to say, "Thanks For Your Patience"
Just because a phrase is common doesn’t necessarily mean it will land the way it’s intended. When you take time to research business techniques, you are going to notice certain ideas repeat themselves. Repeated ideas are usually core principles or approaches that often work well. Following trends is undoubtedly appealing, but can easily go awry. Today, enjoy a solo episode as Nikki discusses why entrepreneurs should loosen our grip on the phrase “Thank you for your patience” on this episode of the Sales Maven Show. Overused phrases tend to lose impact. The phrase, “Thank you for your patience” is discussed in today’s episode. This statement can be received as forced or insincere. Pulling out the phrase in a cookie-cutter way of handling a situation can show a lack of ownership. Nikki explains how haphazardly using today’s phrase can become a rapport breaker with clients. Rapport breaks when today’s phrase is forced onto the other person, or in this case, the client. It’s not appreciated to hear this phrase when you’re at the mercy of someone else. Being thanked for your patience in these kinds of situations may feel more or less like mockery. Learn a few phrases to replace “Thank you for your patience”, and how to interact in moments of wrapping up awkward moments. Nikki speaks about creating dialogue with clients, alongside how to give people a chance to extend grace. Most people want to be kind, and opening the conversation with the replacement phrases from today’s episode let’s the client feel more secure. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:06] - Nikki gives her take on preferring to talk “with” someone versus talking “at” someone. [04:01] - This experience reminds Nikki of why the phrase “Thank you for your patience” can be grating for the person hearing it. [05:57] - Nikki suggests asking permission to create dialogue between you and the client. Here is the first picture example. [07:54] - Opening dialogue can mean opening options for finding different solutions. [10:00] - When you drop the ball, here is how you can hold yourself accountable, and allow the client to make a decision on moving forward. [12:18] - There’s such a difference between assuming permission and asking permission. [13:10] - Nikki talks about being upfront about asking permission. [13:54] - This is a good question for the times when things don’t go well with clients. [14:55] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven

Nov 22, 2021 • 57min
Course vs. Membership - What To Sell? On-Air Coaching with Sarah Wallace
Learning about yourself is one of the most useful things you can do for showing up in your life and business. It’s time to take yourself off autopilot to understand who you really are, what you want, and where you want to go. Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, hear a detailed comparison of launching a course or membership as a group offer for your business on this episode of the Sales Maven Show. Sarah Wallace shares her questions in this On-Air Coaching Call as a Sales Maven Society member wanting to refine the group offer she will build for her ideal clients. Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, messaging, sales, leadership, and overall quality of life by creating specific strategies that align with their personality, values and goals to become more life giving and less soul sucking. She is also the host of Enneagram MBA podcast, where she continues to explore the many ways people can package and market themselves based on their enneagram. The Enneagram differs from the Myers Briggs or StrengthsFinder assessments in the sense that the Enneagram identifies the motive behind behavior, and how that can shift depending on life and emotional context. Sarah plans to deliver her high value expertise in the form of a group offer to really build a community. In this conversation, Nikki uses her own experience with courses and membership to illustrate the pros and cons of either offer. Both courses and membership rely heavily on the type of audience an entrepreneur builds. Listen to Nikki explain how to set an offer for a built-in audience, how to match pricing to audience behavior, and the power of setting expectations to avoid burnout. Audiences are built through content and engagement, so Nikki and Sarah get deep into topics around content creation, content repurposing, and forming a good convincer strategy. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:22] - Sarah Wallace explains the purpose of the Enneagram, and how this assessment is different from other popular personality tests. [04:01] - On a day-to-day basis, people’s tendencies shift. How can knowing this be used as leverage? [06:20] - Sarah describes why self-awareness is the key to unlocking your best self. [08:03] - Listen to Sarah explain why knowing your Enneagram can influence and drive action. [10:30] - Nikki shares her struggle with being on video, and her work around to get herself to deliver content on video. [12:18] - Sarah provides service by working with clients 1-on-1, speaking engagements, and attending workshops. What does she want Nikki’s insight on? [14:12] - Nikki starts off by giving the pros and cons of courses, which is what she started with in her own business. [15:43] - Teaching a course before launching a membership helps to develop a built-in audience. [17:20] - What should entrepreneurs pay attention to when formulating pricing for a membership offer? [19:10] - Throughout the years, Nikki says the quality of the Sales Maven Society community increased alongside the price. [20:59] - Nikki breaks down why launching a membership increased her revenue, and how it connects to her other offers. [22:47] - Nikki talks about the convincer strategy. Audiences often need exposure to an offer multiple times before they commit. [24:23] - Nikki and Sarah explore the platform that podcasting gives entrepreneurs. [26:31] - Sometimes having a smaller offer lowers the resistance for audience members to start engaging with offers. [29:22] - Where is the balance for creating new content and repurposing content for membership groups? Nikki shares her strategies for creating content for the Sales Maven Society. [31:38] - Nikki says that entrepreneurs don’t need to stress over the amount of content they create. What are her suggestions on curating content? [34:04] - When creating content for group offers, be prepared to say the same things over and over again. [35:53] - How does setting expectations help entrepreneurs avoid burnout in membership offers? [38:48] - What are Nikki’s thoughts on alumni memberships? [41:47] - Nikki and Sarah talk about providing offers to keep members active, then discuss the idea of members coming and going in cycles. [44:42] - Nikki suggests the next steps for Sarah to launch her group offer. [46:45] - Membership offers contain more work than people think. What did Nikki do to make it easier? [49:07] - Sarah speaks highly of the network in the Sales Maven Society, and talks about her experience taking a training that changed her approach to coaching consultations. [51:59] - You can find your Enneagram type and a dedicated workbook through Sarah’s resources. [54:50] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Sarah: Sarah Wallace Enneagram MBA Podcast LinkedIn | Instagram Find your Enneagram type guide: https://www.sarahlynnco.com/enneagramtypes

Nov 15, 2021 • 45min
Sales Language: Sales Success Story with Solita Roberts
Do you ever feel numb from rejection? Perhaps it’s time to see rejection as a redirection. What if rejection was actually the sign to uncover your own path on your own terms? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to effectively implement the language of sales techniques from real examples on social media with this episode of the Sales Maven Show. Solita Roberts is bringing her Sales Success Story as a Sales Maven Society member after growing comfortable with sales conversations and standing strong in her pricing for her services. Solita talks about her 15 years in banking and finances, then goes on to explain why this did not matter once she immigrated to the US. Starting over in a new country, Solita recalls that she kept getting rejection after rejection, until finally deciding to rely on her own approval, and say “yes” to building her own path. According to Solita, the number one investment that most entrepreneurs forget is styling and image. Lacking proper investment could miss an opportunity to get people to inquire about your services further. That is how Style to Impact came into existence. Style to Impact is an image coaching, personal styling business. The initiative focuses on women entrepreneurs and founders to help them look the part, choose authentic outfits, and make sure that they show up as their authentic selves in any space they enter. Style is a way to feel confident, and if the style is cohesive enough, the style can signal your attractive points to your ideal clients. Nikki and Solita discuss how style leverages judgment, which methods help frame wording with a more relaxed tone, and how to be more sure about pricing of services. Nikki wants to invite you to join the Sales Maven Society, don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00! In This Episode: [00:42] - Welcome, and thank you for listening! [02:47] - Solita Roberts shares the two main factors that led her to starting her own entrepreneurial journey. [04:58] - Filled with hope, Solita started her business Style to Impact. What does starting mean to her? [06:43] - Nikki shares the deeper mission behind the confidence building related to clothes and creating a cohesive look. [09:25] - Style to Impact offers private and group coaching to bring empowerment through style. Solita explains how she brings out a woman’s personal style. [12:05] - Dress for the client you want. Dress for the ideal client. [15:02] - Judgements are made quickly. Nikki discusses the human nature of conclusions brought from observations. [16:43] - Solita emphasizes the difference between using observations to make decisions and forcing negative meanings from perceptions. [19:13] - Nikki takes a moment to point out the NLP strategy Solita naturally used in her analogy for judgement. [20:55] - Solita encourages anyone who wants to learn the language of sales to join the Sales Maven Society. [23:22] - Listen to Solita tell the story of when she finally could recognize the value and pricing of her services. [25:46] - Nikki and Soliata discuss the importance of measuring pricing that resonates with an entrepreneur’s business. [28:29] - Solita helps connect the dots for how the language of sales built her confidence in understanding her ideal clients. [30:58] - Nikita suggests that entrepreneurs learn to confidently state the credibility and authority of their work. [33:28] - Solita gives a real example of testing her language of sales skills when notifying a client of a service change. Listen to what happened. [35:31] - These are the small shifts that can make a huge impact on how entrepreneurs connect with clients beyond generic responses. [37:29] - Nikki congratulates Solita on her tremendous success in her business as she implements new practices. [40:22] - Solita says when thinking of investing in self, the only thing to focus on is implementing methods step by step. [41:56] - Thank you for listening. Nikki is so grateful you are here! Find Nikki: Nikki Rausch nikki@yoursalesmaven.com @yoursalesmaven Facebook | Twitter | LinkedIn | Instagram Sales Maven Society To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Solita: Solita Roberts solita@styletoimpact.com LinkedIn | Pinterest | Instagram